Lincoln Bronco?

[911braptor]

Just get a raptor, it’s as nice as it’s going to get for a Bronco.

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[Nc211]

As a geezer I was around when a Lincoln was different then a Ford. In fact it went like this a Ford, then a step up was Mercury, and top of the line was Lincoln. These makes had more then just fender badges to make them unique. Different motors, and options set these makes apart. Today, none of that exists. The difference between a Ford and a Lincoln is solely in the consumers mind. BTW, if folks were asked would they rather have a Lincoln version of the Bronco, or a Ford Bronco option of a push rod V8, the latter would reign supreme.

I agree MayhemMike, 100%! As someone who has owned two Toyotas and two Lexus's in the past, I will never buy another Lexus. Just too close to each other and have found better reliability in the more simpler form. Same with VW/Audi. Why would I spend $80k on an Audi Q7 when I can get a VW Atlas for $50k.

Perhaps the answer to the Lincoln Bronco is to be found in the aftermarket for the Bronco? Some extra lipstick parts/pieces to "jazz" it up. Personally, I would like to see some wood trim pieces for the Bronco. I have the overlay, and yeah, it's not real and looks like it came from a 1998 Nissan Maxima, but in the Bronco, it actually works.

 

[Tukten]

I’d consider a Lincoln B-Wagon.

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[DFFam]

I know some folks love/hate Doug Demuro and his content, and that's not the point of this post. There was an interesting question that came in on his podcast this morning, and I'm curious what folks perspectives are on this.

I've cued it up in the video below, however it's essentially "Should there be a luxury Bronco, made by Lincoln?" Same question was asked for the Jeep Wrangler and Chrysler. The thought was to follow in the G-Wagon playing field.

Considering many Bronco's and Jeep's never leave the pavement, it's an interesting thought. I could see more of a King Ranch "luxury" trim for the Bronco before a Lincoln one, but there's been some weird overlaps in the past.

Anyways, curious peoples thoughts.

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I already call my Bronco a “B Wagon” and I am making my mods to be as close to a G-Wagon that I built on the Mercedes website. I have fender bagging that say “B Wagon” replacing the Badlands badge. If Ford make such a model it should be called affectionately a “B Wagon”. The G in “G Wagon” is redundant because it stands for the word wagon in German.

 

[indio22]

Ford sells things. Every vehicle they own is a vehicle anyone should be buying.

Gatekeeping does no one any good.

What?

 

[adam1991]

Bronco is just not the vehicle some people should be buying

Gatekeeping.

Who cares what people want. They want it because they want it. Might not be the same reasons you want it.

And my point really is, Ford exists to sell their product to any and all comers. There is no "should" or "should not". Ford is not judge and jury on buying decisions.

 

[AZ_Craig]

A Bronco Raptor is already in the same price territory as a Land Rover Defender V8, and I'm not sure we can get close to a true luxury level of refinement without taking it all the way down to the platform and back up. After that, would it really be a Bronco at all?

Maybe in terms of MSRP, but Land Rovers don't really end up discounted much like Raptors. I cross shopped well equipped 3.0L Defender 110s (and the 130) and was coming out pushing $90K for any build I liked. A V8 would have been well over $100K.

Picked up my Raptor at $15K off for $84K meanwhile.

 

[AZ_Craig]

I agree MayhemMike, 100%! As someone who has owned two Toyotas and two Lexus's in the past, I will never buy another Lexus. Just too close to each other and have found better reliability in the more simpler form. Same with VW/Audi. Why would I spend $80k on an Audi Q7 when I can get a VW Atlas for $50k.

That's not a fair comparison. I'm not 100% sure, but I don't even know if the VW Atlas and Q7 share the same platform. The Q7 is a European made luxury 3 row. The Atlas is an American made boat for the US market.

Driving dynamics are radically different also. Comparing a Lexus TX350 to a Toyota Grand HIghlander is fair as these are really badge engineering examples at their finest coming off the same American assembly line. There are a lot of VW and Audi products that are some what related (like the VW GTI/Golf R and the Audi A3/S3), but the Atlas and Q7 are not an example.

And for the record, I do think the Q7 is overpriced... But that is endemic of most Audis.

 

[Tinfish]

The G in “G Wagon” is redundant because it stands for the word wagon in German.

Minor correction: G-Wagon is short for "Geländewagen" which means basically "cross-country vehicle."

 

[brkdncr]

I think I said this in the older thread but here is how you’d make a Lincoln bronco:

• hybrid electric engine, v8 optional.
• Adjustable suspension(air or mag ride)
• Non-removable doors
• Non removable roof
• Lincoln parts bin interior
• Mall-crawler wheels.
• One-piece fenders.
• Front and rear bumpers extend lower.
• Solid spare tire cover
• As much sound deadening you can fit.
• Priced 10% less than similar Land Rover.
• Bonus: since its body on frame and has a roll cage, rear doors open backwards.
• Bonus: built in air pump.
• Bonus: one-piece tailgate that opens automatically.

 

[DarthLincoln]

Gatekeeping.

Who cares what people want. They want it because they want it. Might not be the same reasons you want it.

And my point really is, Ford exists to sell their product to any and all comers. There is no "should" or "should not". Ford is not judge and jury on buying decisions.

 

[BroncoDymond88]

Not true. Badlands with LUX, SAS, HOSS 3.0, Painted top, $64,300. Add Stroppe paint +$11K Then it's $78K! NOT including 2.7 and auto. 64,300 + 11K does not equal 78...But when you select Stroppe with no options it jumps to 78.

Yup, you're right, I misspoke. I stand by the spirit of the point though!

 

[indio22]

Gatekeeping.

Who cares what people want. They want it because they want it. Might not be the same reasons you want it.

And my point really is, Ford exists to sell their product to any and all comers. There is no "should" or "should not". Ford is not judge and jury on buying decisions.

Ford sells products? Did you guys know that? News.

I want Bronco as a lower cost vehicle, that's why I paid $28k for mine. I don't want it bumped up in the price range because some other people might want lux. Apparently that makes me this "gatekeeping" thing some like to throw around? Ok.

 

[Tricky Mike]

That's not a fair comparison. I'm not 100% sure, but I don't even know if the VW Atlas and Q7 share the same platform. The Q7 is a European made luxury 3 row. The Atlas is an American made boat for the US market.

Driving dynamics are radically different also. Comparing a Lexus TX350 to a Toyota Grand HIghlander is fair as these are really badge engineering examples at their finest coming off the same American assembly line. There are a lot of VW and Audi products that are some what related (like the VW GTI/Golf R and the Audi A3/S3), but the Atlas and Q7 are not an example.

And for the record, I do think the Q7 is overpriced... But that is endemic of most Audis.

Next you're going to tell me there's a tangible difference between the 911 and Jetta.

 

[AZ_Craig]

Next you're going to tell me there's a tangible difference between the 911 and Jetta.

My point was simply that there is badge engineering and there are similar vehicles that share little coming from a related parent company.

Lexus/Toyota is all about badge engineering. The GX550 vs. the new Land Cruiser, the Toyota Camry versus the ES series, the Grand Highlander versus the TX. Ford and Lincoln have typically also struggled to differentiate their products with an Aviator just being a really nice Explorer. Hell, even the Mini Countryman and the BMW X1 is a better example of badge engineering than a VW Atlas versus an Audi Q7.

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