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Hard time selling bronco?

11811

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I'd guess 95% of buyers won't know about the change.
If you are at the Ford dealership looking at a used and a new Bronco 2.3L the salesman will certainly point the difference out to make the bigger sale 😉
 

Beach_Bum

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If you are at the Ford dealership looking at a used and a new Bronco 2.3L the salesman will certainly point the difference out to make the bigger sale 😉
You are giving the sales staff too much credit. 🙃 They don't know the difference, either.
 

nc-hiker

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Has anyone had a hard time selling their bronco? There are so many on the market but i remember a time when it was so hard to get your hands on one. I keep getting online offers from sites like carfax, carmax, carvana, etc for way lower than expected and what i paid for it. Let me know if you sold your and for how much with miles, year, trim, etc.

I purchased a 2022 Black Diamond 4-door with hardtop and 2.7-liter V-6 + auto transmission. I believe my MSRP was $46,500. I sold it for $33,500 in March. It had 45,000 miles on it. I got no offers from any private buyer on autotrader. A Chevrolet dealership purchased it. So my depreciation was 13k for 45k miles driven. Not great. Not horrible. I never thought owning a Bronco would be a financially smart decision.
 

GoHawks63

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Actually looking ar getting out of the bronco for something faster and more luxury. So i found a bmw i wanna get if this bronco can sell for what i want lol
If you think Bronco depreciation is bad, BMWs, and all the German cars are even worse. Ask me how I know. My Bronco replaced a 2012 BMW X5. The values on those just tank, especially as the miles begin to rise. The main reason is that people are scared of the repair costs.

I purchased it as a CPO (3 years old and approximately 36K miles) for about half of MSRP. It was a very reliable vehicle, but it was 13 years old with 110K miles, and I figured I was on borrowed time and traded it in while it was still running well with no issues. I think I only got about $5,500 for it.

Given this thread I figured I'd look up the value of my '24 WildTrak I purchased in January, before the crazy deals started. I only was able to get X plan and an additional $4K off of MSRP. I think it came out to $59K before taxes.

It currently has 4,500 miles. Obviously still like brand new and KBB quoted me $62K for Excellent condition and $60K for Very Good condition.

Not sure how realistic those prices are, but I have no intention of getting rid of it. I absolutely love the rig.
 

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mpeugeot

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If you're worried about losing out on depreciation, sell it now and go get an old cheap car that's inexpensive to repair. You're unlikely to lose out on that over the long haul.

Cars are not appreciating assets. Try to get the best deal you can, try not to buy in a hot market for that vehicle, etc. Deferred gratification on a deal and a vehicle you actually enjoy owning for many years is the only way to get your moneys worth, IMO.
I would do the opposite, I would keep it and drive it until the wheels fall off. While the value will never increase (for 40+ years), you won't have to pay anything more for the vehicle you already have.

I would be lucky to have an offer on my 2021 2-door 2.7 OBX lux package over $25k (apx 50k MSRP). It's worth far more than that to me (and will be for many years).

I will never lose on the depreciation, because I will have used every inch of it like a Tijuana call girl.
 

heavyD

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Resale is probably going to get even worse if the upcoming refresh is more attractive to the masses.
 

userdude

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I would do the opposite, I would keep it and drive it until the wheels fall off. While the value will never increase (for 40+ years), you won't have to pay anything more for the vehicle you already have.

I would be lucky to have an offer on my 2021 2-door 2.7 OBX lux package over $25k (apx 50k MSRP). It's worth far more than that to me (and will be for many years).

I will never lose on the depreciation, because I will have used every inch of it like a Tijuana call girl.
I'm not the one concerned about how much my Bronco is worth. I was addressing the psychological argument, not the financial arguments (although I assume he still owes tens of thousands and may be upside down). I'm not planning on selling mine or worried that I can't get what I paid for it 2 1/2 years ago.
 
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RoccoG

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I'm not the one concerned about how much my Bronco is worth. I was addressing the psychological argument, not the financial arguments (although I assume he still owes tens of thousands and may be upside down). I'm not planning on selling mine or worried that I can't get what I paid for it 2 1/2 years ago.
No the vehicle is paid for in full, just a shame the value decreased so much for my specific model and was just asking if others are seeing the same thing for those that have sold theirs.
 

RescueCheckPT2

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I purchased a 2022 Black Diamond 4-door with hardtop and 2.7-liter V-6 + auto transmission. I believe my MSRP was $46,500. I sold it for $33,500 in March. It had 45,000 miles on it. I got no offers from any private buyer on autotrader. A Chevrolet dealership purchased it. So my depreciation was 13k for 45k miles driven. Not great. Not horrible. I never thought owning a Bronco would be a financially smart decision.
Almost exactly my same story. I was a reservation holder for a '22 BD 2.3L 7sp, Soft Top, Mod Bumper, Sasquatch and almost no tech in it.

I tried selling it here and privately, and ended up bringing it to Carmax where they offered me $31k. The car had 45k miles on it and it just didn't make sense to hang on to it anymore based on my needs. I was totally happy with the offer as I owed significantly less than that, sure more would have been nice though.

They now have it listed on their site for $35,999 which I feel is totally fair as they need to keep the lights on and pay their folks.
 

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Sgt Badlands

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My 2022 2 Door Sas with 2.7 seems to have maintained excellent value. When I checked KBB value it was more than what I initially paid. Not bad after 3 years. It has very low miles though- 16K. And the 2 door can no longer be obtained with a V6 unless you get the Bill Stroppe edition. I still plan on hanging on to it.
KBB value means nothing. KBB says my BL is worth $43k on trade on and I have been offered $33k. I’m keeping it for the long run now.
 

broncobase1

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I guess the higher trim levels do not mean anything to the estimated values since a badlands is going for the same price as a base
A badlands will bring more than a base, but it will loose more in terms of percentage. I just ran a Carvana quote few minutes ago, $29,500. My Bronco is a base with Modular bumper, Brush Guard and Aux switches and has 12,000 miles like new. You can't get a Base with modular bumper and aux switches anymore, I have a special one maybe one of a kind haha. I got a trade in quote last fall they offered $36K trade on a new Ranger. It was a sweet deal I could have traded for a new Ranger for a few thousand out of pocket, but when it came time to sign I couldn't let the Bronco go. I like it and it was hell getting it back in 2021! The issue with high trims is they are $45 - 55K new. On the used market the extra features probably don't mean as much, or not enough to pay a lot more. Buyers are looking for the best price for the best condition.
 

Sgt Badlands

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I bought in may of 2023 for just the sticker price with a/x plan. With 5.4% interest after 3 years of payments im at just under $62k and now with 16k miles im getting quites for $33-37k which i think is outrageously low
You have been paying on the vehicle for 3 years and still owe $62k?????
 
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RoccoG

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You have been paying on the vehicle for 3 years and still owe $62k?????
No lol after the 3 year loan thats how much i would have into it, the loan was due to end may of 2026 but i paid it off early. So balance is $0
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