Pricing on 2025 announcement when?

[sfs1963]

Heard from my dealer this morning. They were advised that pricing will not be released until November......................

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[2021FordBronco2]

Certainly by the End of October, or possibly Mid-November/December.

#StayPumped!!

Of 2026!!!!

 

[2021FordBronco2]

Heard from my dealer this morning. They were advised that pricing will not be released until November......................

Makes me think they are waiting until after the election.

 

[heavyD]

Heard from my dealer this morning. They were advised that pricing will not be released until November......................

Maybe there is an incoming price reduction as I don't understand why else this would be delayed with the order banks open. Given the unsold 2023/24 inventory in North America maybe Ford is just delaying as long as possible given what a price reduction would mean for existing inventory. Stinks for us that want to order a 2025 but I kind of get it. That said it's pretty rare for new vehicle price rollbacks in this day and age (I realize the Mach E got a reduction but that's a little different circumstances being an EV and EV sales not increasing as fast as anticipated).

 

[RagnarKon]

I'm going to guess Thursday. Just because @Ducati1098 already picked this Wednesday, and obviously "today" is not the answer... which was my guess up until about 3 hours ago.

 

[GroovyGeek]

Heard from my dealer this morning. They were advised that pricing will not be released until November......................

Why is that a surprise? There are world-wide disruptions in the supply chain for electrons, with ChatGPT driving demand and commanding premium prices. This is precluding the creation of the pricing PDF. Ford is unwilling to pay the premium prices, so they have partnered with Webasto to develop a neutron-based computer which would work around the problem.

 

[Art Bell]

Makes me think they are waiting until after the election.

Economy will rebound for sure

 

[Callelk]

Economy will rebound for sure

For 15 minutes before the dock strike............

 

[Pitpup]

Personally, I don’t give a rat’s patootie when the pricing comes out. I have a two door BD with The 2.7L. If I have to replace it, I will go used. Badlands and base model two door Broncos only available with the 2.3L. OK, I can see it for the base model, but the Badlands?

 

[Zulu7]

Maybe there is an incoming price reduction as I don't understand why else this would be delayed with the order banks open. Given the unsold 2023/24 inventory in North America maybe Ford is just delaying as long as possible given what a price reduction would mean for existing inventory. Stinks for us that want to order a 2025 but I kind of get it. That said it's pretty rare for new vehicle price rollbacks in this day and age (I realize the Mach E got a reduction but that's a little different circumstances being an EV and EV sales not increasing as fast as anticipated).

Yeah the new '25 Order Guide has surprise deletions & restrictions. For lots of people now the only options are buy off-the-lot or buy used

First clear the dealer lot-rot inventory. Then announce the '25 price cuts ?
The usual Ford whipsaw

 

[Ride Em Bronco]

Heard from my dealer this morning. They were advised that pricing will not be released until November......................

Sounds to me that your dealer had been talking to Mike Levine

 

[Kevin Scarbel]

So Ford won't allow money-in-hand customers to order a MY2024........or a MY2025.

When a manufacturer makes it hard or impossible for customers to spend money on their product, customers tend to go elsewhere.

Last I checked, the Bronco (Wayne, MI) plant had ramped up to 3 shifts, absorbing workers from the downshifted F-150 Lightning plant. Based on that, something doesn't add up.

 

[Champale]

My dealership was able to place an order for a 2024 HE last week but as a dealer or fleet order, not as a customer special order. I am not super familiar with the Ford internal policies but it seems weird how they differentiate the orders like that. I have not heard confirmation yet that it has been accepted. I really wanted Cactus Gray plus I am disappointed the '25s lost the pull out table and upgraded lighting as standard.

 

[voxel]

So Ford won't allow money-in-hand customers to order a MY2024........or a MY2025.

When a manufacturer makes it hard or impossible for customers to spend money on their product, customers tend to go elsewhere.

Last I checked, the Bronco (Wayne, MI) plant had ramped up to 3 shifts, absorbing workers from the downshifted F-150 Lightning plant. Based on that, something doesn't add up.

Easy answer - Ranger. Both are built in the same plant. 16K Broncos per month is way too much supply for the demand IMO.

 

[Brsox]

Yeah I put in a Badlands order in early 23 (or late 22) and by the time it arrived in the fall of 2023 it was $4-5K more but I declined it even with price protection. Ford kept bumping prices every 3-4 months. That order of mine sat on the lot for 6 months. First with $5K markup then sold when it was $2-3K under some time in early 2024.

This time Ford will cut prices.

We'll see. The Mustang got a huge price increase for 2025. Roughly $3000

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