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Pricing expectations & advice on 2025 Bronco

deaconBlue

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May 19, 2026
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Location
Boston, MA
Vehicle(s)
Honda Pilot
Your Bronco Model
Undecided
Finally trying to follow through on my longstanding Bronco lust (since the announcement/2020). For my budget, etc., my ideal is

2025 Big Bend 4-door
MIC top
Velocity Blue
Black Diamond
Auto
Mid-package (pretty sure is included in 2025; heated seats are a must in New England)

I'm in Massachusetts, and I'd rather get it now (summer) than order a 2026, but it's all on the table. I'm new to Ford dealer shopping, and curious what kind of prices folks are seeing out there, both in my area, and elsewhere. I would certainly consider a cheap one-way flight to pick up a bargain.

Here's a screenshot of my spreadsheet invoice calcs for that vehicle. I've included below invoice pricing for benchmarking.

Ford Bronco Pricing expectations & advice on 2025 Bronco Screenshot 2026-05-20 at 19.53.25

I'm curious what folks think my target sale price should be (I just roll doc fees + assorted BS into the price for this consideration).

I've been asking local dealers for OTD pricing on this or similar vehicles, and for my tastes, the prices have been kinda meh until tonight. A local dealer offered me a price 2.5% below invoice for a similar Bronco (essentially drop Black Diamond, add MGV seats + washout). It's a possibility.

Any tips?

Like maybe
- wait until end of the month
- ask for the A-sheet invoice
- somehow figure out my private incentives

Thanks!
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jrollo7

Heritage
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Vehicle(s)
Range Rover Sport
Your Bronco Model
Heritage
Clubs
 
Finally trying to follow through on my longstanding Bronco lust (since the announcement/2020). For my budget, etc., my ideal is

2025 Big Bend 4-door
MIC top
Velocity Blue
Black Diamond
Auto
Mid-package (pretty sure is included in 2025; heated seats are a must in New England)

I'm in Massachusetts, and I'd rather get it now (summer) than order a 2026, but it's all on the table. I'm new to Ford dealer shopping, and curious what kind of prices folks are seeing out there, both in my area, and elsewhere. I would certainly consider a cheap one-way flight to pick up a bargain.

Here's a screenshot of my spreadsheet invoice calcs for that vehicle. I've included below invoice pricing for benchmarking.

Screenshot 2026-05-20 at 19.53.25.webp

I'm curious what folks think my target sale price should be (I just roll doc fees + assorted BS into the price for this consideration).

I've been asking local dealers for OTD pricing on this or similar vehicles, and for my tastes, the prices have been kinda meh until tonight. A local dealer offered me a price 2.5% below invoice for a similar Bronco (essentially drop Black Diamond, add MGV seats + washout). It's a possibility.

Any tips?

Like maybe
- wait until end of the month
- ask for the A-sheet invoice
- somehow figure out my private incentives

Thanks!
Finally trying to follow through on my longstanding Bronco lust (since the announcement/2020). For my budget, etc., my ideal is

2025 Big Bend 4-door
MIC top
Velocity Blue
Black Diamond
Auto
Mid-package (pretty sure is included in 2025; heated seats are a must in New England)

I'm in Massachusetts, and I'd rather get it now (summer) than order a 2026, but it's all on the table. I'm new to Ford dealer shopping, and curious what kind of prices folks are seeing out there, both in my area, and elsewhere. I would certainly consider a cheap one-way flight to pick up a bargain.

Here's a screenshot of my spreadsheet invoice calcs for that vehicle. I've included below invoice pricing for benchmarking.

Screenshot 2026-05-20 at 19.53.25.webp

I'm curious what folks think my target sale price should be (I just roll doc fees + assorted BS into the price for this consideration).

I've been asking local dealers for OTD pricing on this or similar vehicles, and for my tastes, the prices have been kinda meh until tonight. A local dealer offered me a price 2.5% below invoice for a similar Bronco (essentially drop Black Diamond, add MGV seats + washout). It's a possibility.

Any tips?

Like maybe
- wait until end of the month
- ask for the A-sheet invoice
- somehow figure out my private incentives

Thanks!
Definitely get the BD package. Wouldn’t get the MIC top. How many on lot? How are they selling in area? Wait a month. No more than $50K total.
 

wjtinfwb

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Bill
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Destin FL
Vehicle(s)
Jeep GC, Excursion, Focus ST, Subaru Crosstrek
Your Bronco Model
Black Diamond
Finally trying to follow through on my longstanding Bronco lust (since the announcement/2020). For my budget, etc., my ideal is

2025 Big Bend 4-door
MIC top
Velocity Blue
Black Diamond
Auto
Mid-package (pretty sure is included in 2025; heated seats are a must in New England)

I'm in Massachusetts, and I'd rather get it now (summer) than order a 2026, but it's all on the table. I'm new to Ford dealer shopping, and curious what kind of prices folks are seeing out there, both in my area, and elsewhere. I would certainly consider a cheap one-way flight to pick up a bargain.

Here's a screenshot of my spreadsheet invoice calcs for that vehicle. I've included below invoice pricing for benchmarking.

Screenshot 2026-05-20 at 19.53.25.webp

I'm curious what folks think my target sale price should be (I just roll doc fees + assorted BS into the price for this consideration).

I've been asking local dealers for OTD pricing on this or similar vehicles, and for my tastes, the prices have been kinda meh until tonight. A local dealer offered me a price 2.5% below invoice for a similar Bronco (essentially drop Black Diamond, add MGV seats + washout). It's a possibility.

Any tips?

Like maybe
- wait until end of the month
- ask for the A-sheet invoice
- somehow figure out my private incentives

Thanks!
Lot's of new 25's still available. Check out Stivers Ford in Montgomery AL, they have 60+ 2025's on the lot and post sale prices detailing incentives, etc. I've heard good things about them so maybe a fly and drive to save some $$$
 

JSW377

Badlands
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J
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Florida
Vehicle(s)
25 Bad Squatch
Your Bronco Model
Badlands
Finally trying to follow through on my longstanding Bronco lust (since the announcement/2020). For my budget, etc., my ideal is

2025 Big Bend 4-door
MIC top
Velocity Blue
Black Diamond
Auto
Mid-package (pretty sure is included in 2025; heated seats are a must in New England)

I'm in Massachusetts, and I'd rather get it now (summer) than order a 2026, but it's all on the table. I'm new to Ford dealer shopping, and curious what kind of prices folks are seeing out there, both in my area, and elsewhere. I would certainly consider a cheap one-way flight to pick up a bargain.

Here's a screenshot of my spreadsheet invoice calcs for that vehicle. I've included below invoice pricing for benchmarking.

Screenshot 2026-05-20 at 19.53.25.webp

I'm curious what folks think my target sale price should be (I just roll doc fees + assorted BS into the price for this consideration).

I've been asking local dealers for OTD pricing on this or similar vehicles, and for my tastes, the prices have been kinda meh until tonight. A local dealer offered me a price 2.5% below invoice for a similar Bronco (essentially drop Black Diamond, add MGV seats + washout). It's a possibility.

Any tips?

Like maybe
- wait until end of the month
- ask for the A-sheet invoice
- somehow figure out my private incentives

Thanks!
Ford is presently offering “Employee Pricing” across the board. Be sure to receive that. Check your overall pricing against the invoice. Some dealers will not tell you about it. If they don’t tell/show you the numbers immediately find a different dealer. My salesman called me before it was even advertised to give me the good news! Be safe, Be well!
 

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MNBigfoot

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Your Bronco Model
Base
...... A local dealer offered me a price 2.5% below invoice for a similar Bronco (essentially drop Black Diamond, add MGV seats + washout). It's a possibility.
Do you have that backwards? MGV and washout are a part of the BD package (or at least use to be).
And if you think you want larger tires in your future, the BD gives you gearing for that, that the BB auto is lacking.
 

ABorges

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1973 F100
Your Bronco Model
Base
Clubs
 
Finally trying to follow through on my longstanding Bronco lust (since the announcement/2020). For my budget, etc., my ideal is

2025 Big Bend 4-door
MIC top
Velocity Blue
Black Diamond
Auto
Mid-package (pretty sure is included in 2025; heated seats are a must in New England)

I'm in Massachusetts, and I'd rather get it now (summer) than order a 2026, but it's all on the table. I'm new to Ford dealer shopping, and curious what kind of prices folks are seeing out there, both in my area, and elsewhere. I would certainly consider a cheap one-way flight to pick up a bargain.

Here's a screenshot of my spreadsheet invoice calcs for that vehicle. I've included below invoice pricing for benchmarking.

Screenshot 2026-05-20 at 19.53.25.webp

I'm curious what folks think my target sale price should be (I just roll doc fees + assorted BS into the price for this consideration).

I've been asking local dealers for OTD pricing on this or similar vehicles, and for my tastes, the prices have been kinda meh until tonight. A local dealer offered me a price 2.5% below invoice for a similar Bronco (essentially drop Black Diamond, add MGV seats + washout). It's a possibility.

Any tips?

Like maybe
- wait until end of the month
- ask for the A-sheet invoice
- somehow figure out my private incentives

Thanks!
Some dealerships are dropping the prices on the 2025 models to make room. I bought a new 2025 Big Bend for $42.750 about a month ago, couldn't pass it up.
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