Ford can simply set up the option list so it satisfies the customer. Example It cost not one cent more to offer the MOD tops in any current body color ,plus white, on any model. Making options limited to certain models in order to force customers to purchase these models may create a minor increase in profit, but creating an option set up that goes across the model trim board would provide an increase in profit plus create happy customers. Meeting customer wants was the norm until the late 70’s. Time to make the consumer interest paramount.
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