Interesting Article - New "Bronco" model?

[GoHawks63]

Not sure is this article has been posted before. It mentions some things that have already been discussed here. Specifically, the hybrid model that is being built and sold overseas, however, the article seems to imply that Ford may be introducing a non-hybridized unibody version that will get positioned between the Bronco Sport and the full-size Bronco to expand the Bronco sub-brand.

The article also seems to delve into Ford's mindset on decisions regarding trim offerings and the reasoning for the Stroppe Edition.

Not sure how much of this is reality, but I found it interesting.

Ford is brewing a new Bronco that defies convention in many ways

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[RagnarKon]

C2 platform is the same platform used by the Bronco Sport, Maverick, Escape, etc. so I'd expect something small and similar to those.

Seems like the strategy is to lean into the Bronco brand more and create vehicles that are geared towards specific markets. China loves electric vehicles, so they launch an EV Bronco in China. Europe loves smaller SUVs and is far more friendly towards electrification, and thus.... a small hybrid Bronco. Makes sense.

 

[shadowfax]

I can't wait for James May to get his hands on this new one.🫠

 

[The Green Flash]

So disappointing to see Ford take what had become an icon and turn it into a 'sub brand'...

 

[GoHawks63]

So disappointing to see Ford take what had become an icon and turn it into a 'sub brand'...

No surprise. Look at what they did by putting the Mustang badge on a 4-door jellybean shaped EV SUV.

 

[crzyhawk]

the mach e is not a mustang. I don't care what ford says.

 

[userdude]

No surprise. Look at what they did by putting the Mustang badge on a 4-door jellybean shaped EV SUV.

The sad thing is calling it a Mustang has somewhat obscured what isn't a bad car. I've been in one a few times as an uber and found them to be much nicer than a Tesla, for instance.

 

[broncobase1]

The so called new bronco that defies convention is a Bronco Sport!! Nothing to see here.

 

[GoHawks63]

The sad thing is calling it a Mustang has somewhat obscured what isn't a bad car. I've been in one a few times as an uber and found them to be much nicer than a Tesla, for instance.

I wholeheartedly agree with you! I have been in a few as well and if I was looking for an EV SUV, I would give it serious consideration.

They should've just called it the Mach-E.

 

[crzyhawk]

^^ 100% There's nothing wrong with the vehicle, it's just not a Mustang no matter how many tri-bar running pony emblems they put on it. Just like the Bronco Sport and Bronco II are not Broncos.

If they wanted to give the Mach E some historical chops, calling it something like a Galaxie would have probably picked up some buy-in. Mustang fans were never going to accept it no matter how good it is.

They could have even played into the Galaxie's odd spelling, by calling it a GalaxiE

 

[rmc523]

Not sure is this article has been posted before. It mentions some things that have already been discussed here. Specifically, the hybrid model that is being built and sold overseas, however, the article seems to imply that Ford may be introducing a non-hybridized unibody version that will get positioned between the Bronco Sport and the full-size Bronco to expand the Bronco sub-brand.

The article also seems to delve into Ford's mindset on decisions regarding trim offerings and the reasoning for the Stroppe Edition.

Not sure how much of this is reality, but I found it interesting.

Ford is brewing a new Bronco that defies convention in many ways

This is one piece of a few things going on......the current rumors are as such:

Current Hermosillo production (C2 platform) is Bronco Sport and Maverick.
Louisville (also C2 platform) currently produces Escape and Corsair, but is being converted to CE1 (Ford's new compact electric platform) production, meaning it won't make any more C2 products going forward. Escape is dying, and Corsair will likely be imported from China like Nautilus.

Ford is also adding a Maverick-based CUV (presumably a sort of Escape replacement) and Maverick-based van (Transit Connect replacement).

Hermosillo won't have enough capacity to produce all of Maverick, Bronco Sport, Maverick CUV, and Maverick van, and as mentioned above, Louisville can't be used as an alternate production site for these vehicles since it's switching to EV.

While reporting has indicated the model mentioned in the article above will be a unique/standalone "Bronco" model for Europe, I don't believe this is the case. Reports have indicated it'll be smaller than Kuga (Escape), and larger than Puma (sub-compact), which puts it right around the size of the existing Bronco Sport. Why would Ford put money into another almost identically sized product for two markets?

With the production issues outlined above, I believe this product is actually the next-gen Bronco Sport, which will be produced for the Euro and US market in Spain and exported from there.

 

[crzyhawk]

^^ this makes sense

 

[Baja71]

Not sure is this article has been posted before. It mentions some things that have already been discussed here. Specifically, the hybrid model that is being built and sold overseas, however, the article seems to imply that Ford may be introducing a non-hybridized unibody version that will get positioned between the Bronco Sport and the full-size Bronco to expand the Bronco sub-brand.

The article also seems to delve into Ford's mindset on decisions regarding trim offerings and the reasoning for the Stroppe Edition.

Not sure how much of this is reality, but I found it interesting.

Ford is brewing a new Bronco that defies convention in many ways

Interesting in that the article emphasizes wanting to capture Stroppe heritage and making it "available only as a two-door model ", meanwhite Ford introduces the Stroppe 4 door. I'll never figure that one out.,

 

[Kevin Scarbel]

Not sure is this article has been posted before. It mentions some things that have already been discussed here. Specifically, the hybrid model that is being built and sold overseas, however, the article seems to imply that Ford may be introducing a non-hybridized unibody version that will get positioned between the Bronco Sport and the full-size Bronco to expand the Bronco sub-brand.

The article also seems to delve into Ford's mindset on decisions regarding trim offerings and the reasoning for the Stroppe Edition.

Not sure how much of this is reality, but I found it interesting.

Ford is brewing a new Bronco that defies convention in many ways

An article written by a clueless journalist.

 

[P52Ranch]

This^^^^^. The journalist must have collected a bunch of notes over the past year and the asked AI to assemble them into an article. Editors must be nonexistent at MSN.
Just so long as they don’t badge an Ecosport as a Bronco we will remain safe from the apocalypse.

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