Hard time selling bronco?

[Sgt Badlands]

If you are at the Ford dealership looking at a used and a new Bronco 2.3L the salesman will certainly point the difference out to make the bigger sale

Most sales people I deal with have no idea.

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[Sgt Badlands]

Resale is probably going to get even worse if the upcoming refresh is more attractive to the masses.

2025 was a refresh.

 

[archerscreek]

An in state dealer has been trying since March to sell a 2 door Black Diamond with less than 12,000 miles for nearly $6000 below what KBB says it’s “worth”. Dealer’s price is below $34,000. Some dealers are advertising discounts in the $10,000-$15,000 off range for new 2024 models they can’t clear out. Why would anyone pay over $40,000 for a 2+ year old used Bronco now when you can buy a brand new one for just a few thousand more and not have to wonder if the owner sunk it in water or cracked something on a rock? Times they are a changing.

 

[ramblinwreck]

I bought in may of 2023 for just the sticker price with a/x plan. With 5.4% interest after 3 years of payments im at just under $62k and now with 16k miles im getting quites for $33-37k which i think is outrageously low

Wait, you have been paying payments for over 2 years and you still owe $62k? What the actual hell?

 

[FreddieLee]

I'm at $47K from Carvana. I'm sure I could squeeze more out of a dealer on a trade-in.

 

[indio22]

My biggest offer has been $37k as well for a 2023 badlands with sas and 16k miles. I was really hoping for at least $45k for a suv that was $62k 2 years ago

The latest Carvana offer for my base $28k Bronco was $34k. For a Bronco (and other things) you generally don't want to be a high price leader, at least if resale value is a concern.

 

[JP2]

Interest rates are still too high for most buyers, new or used. leasing is also now expensive. With an average loan rate of 7 percent even for good credit, it put most modern cars out of the hands of a lot of people.

We need to see interest rates drop to like 3 percent and then there will be a truck buying frenzy, even for used trucks. I saved up cash and bought my bronco outright. Over the next 3 years interest rates will drop and young people will be looking for a used in good shape bronco to have fun with.

And then the 7th gen Bronco will hit the market and everyone will want to go out and buy one. Love my 2024 Wildtrak. Great in the summer and the winter for driving and getting around.

Can they write the auto loan interest off?

 

[JT58Bronc]

Those of you looking to sell your Bronco, I had good luck with KBB cash offer. Not on my Bronco but on my 2023 Chevy Colorado. After I submitted I had local dealers contacting me immediately bidding higher than what they offered me initially. As long as when I brought it in, it was what I said it was- they would honor the price after inspection. I do keep my vehicles spotless, no nicks or dents, super clean. The Colorado may be in demand more than the Bronco though, who knows. I was going to sell the Colorado and trade the Bronco in for a larger pick up but could not part with the Bronco so I sold off an older Hyundai Elantra commuter car instead and kept both Colorado and Bronco for now.

 

[Roger123]

KBB value means nothing. KBB says my BL is worth $43k on trade on and I have been offered $33k. I’m keeping it for the long run now.

Yes, go and look at what your KBB is then total your Bronco and see what insurance will give you for it, go ahead, ask me how I know.

I think what we're seeing here is people that got into the car deal business around COVID and maybe the double whammy of the Bronco introduction. Folks, those were not normal times.

They have no idea what the used car market actually looks like. Hint, when you buy a new car it depreciates like a rock the day you drive it off the lot and keeps doing that for a long time. We're talking about "regular" mass produced cars here, not Ford GT's.

Now, having said that, yes, Bronco's (Wrangler's, Accords, Civics, Camry's) do seem to hold their value pretty well, I've been shopping for about a month after mine got totaled. But expecting in "normal times" to buy a mass produced car and drive it for three years and sell/ trade it for what you have into it just isn't realistic.

 

[VirginiaHeritage]

I’m hoping the 25’s with the painted tops will hold their value better, but a well done 2026 redesign won’t help.

EDIT: I passed on a heavily discounted ‘24 Badlands SAS because of the MIC top and how long it had been sitting on the dealer lot.

 

[RoccoG]

Wait, you have been paying payments for over 2 years and you still owe $62k? What the actual hell?

How would that be possible? Lol i do not owe anything on it. I paid a total of $62k after making all my payments

 

[ramblinwreck]

How would that be possible? Lol i do not owe anything on it. I paid a total of $62k after making all my payments

How would it be possible? I am sure if you pay MSRP, finance for 8 years, etc, it’s possible. The way you worded your statement I took to mean you still owed after making payments.
It’s good that you don’t, but that still doesn’t make trading it a wise financial decision. I always like to look at my average monthly all in cost. It looks like you were in excess of $1k/mo to own it for 3 years. You could probably drive it 2 more years for less than half of that.

 

[dingle87]

How would that be possible? Lol i do not owe anything on it. I paid a total of $62k after making all my payments

I think people are missing your later posts explaining this and responding to some of your earlier ones before they get to the explanation. Don't sweat it. Make the best deal you can find, get the ride you want and be happy.

 

[RoccoG]

How would it be possible? I am sure if you pay MSRP, finance for 8 years, etc, it’s possible. The way you worded your statement I took to mean you still owed after making payments.
It’s good that you don’t, but that still doesn’t make trading it a wise financial decision. I always like to look at my average monthly all in cost. It looks like you were in excess of $1k/mo to own it for 3 years. You could probably drive it 2 more years for less than half of that.

So i got it in may of 2023 and did a 3 yr loan on $29k and i ended up paying it off early. So in total ive only had it for 27 months but just bored of it now, i love it just ready for something different that has more luxury to it

 

[indio22]

So i got it in may of 2023 and did a 3 yr loan on $29k and i ended up paying it off early. So in total ive only had it for 27 months but just bored of it now, i love it just ready for something different that has more luxury to it

Unloading vehicles after only a few years, the period when they can lose a particularly large value, can also be a killer financially.

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