2025 MSRP & Invoice

[N0madK1ng]

Hello everybody.

I've seen it mentioned many times now that if you're in the market for a new Bronco (not just MY25's) then you should be looking for at or close to invoice pricing.

My questions is, for those of you who will be purchasing a 25 model, what is your expectation here? I'm sure some dealers are willing to drop a little bit below MSRP on a brand new 25 but what is the invoice price? I'd love to know how much lower that is. Also why would any dealer drop you to invoice price on a 25?

Just curious of the input from those of you who know a heck of a lot more than I do about this.

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[CitrusBronco]

I’ll share what my dealer provided.
My sticker was $58200.
Invoice $56300.
X plan $56400.
My price was a couple $k under this invoice.
This was a new 24’ in May of 24’.
No idea if what they shared was legit but it’s what I was told.
I believe they have 2 invoice prices, one for the customer as seen above and a second true invoice that the dealer actually pays.
I think a lot of factors go into why a dealer would lower the price. Area, customers demographics, incentives, inventory, their sales quota, etc.

 

[N0madK1ng]

I’ll share what my dealer provided.
My sticker was $58200.
Invoice $56300.
X plan $56400.
My price was a couple $k under this invoice.
This was a new 24’ in May of 24’.
No idea if what they shared was legit but it’s what I was told.
I believe they have 2 invoice prices, one for the customer as seen above and a second true invoice that the dealer actually pays.
I think a lot of factors go into why a dealer would lower the price. Area, customers demographics, incentives, inventory, their sales quota, etc.

Interesting, so at least in this example it's not a ton of money, though should be justified with these insane prices for the 25's.

The dealer I'm ordering with has agreed to a $1k discount on a 25 HE and I have no idea if this is good, bad, or what lol.

 

[mpeugeot]

You should be reaching out to Granger which is doing 4% under invoice.

 

[hemiblas]

You should be reaching out to Granger which is doing 4% under invoice.

Granger is the way to go!! Even the doc fee is substantially less.

 

[N0madK1ng]

You should be reaching out to Granger which is doing 4% under invoice.

In Iowa?

 

[mpeugeot]

In Iowa?

Yes. That's where I was able to get a 2 door 2023 Bronco OBX with the 2.7 Ecoboost, high package, and tow package for $40k out the door ($11k under MSRP). They were super easy to deal with. Flew out for a few hundred bucks and drove it back to Texas.

 

[Splint3r]

If not just looking for information MY2025, I can speak to the 2023 Raptors. Having interacted with several dealers in the Northeast (NY, NJ, MA, PA), there are generally two possible outcomes: 1. They will stand firm on the $6,000.00 incentive Ford offers; 2. Discounting and negotiating for around $20k off MSRP. Anything in excess of that is a great deal. YMMV

 

[dgorsett]

My dad (a Ford dealer very long ago) told me something that seems to still hold true: between Ford and the dealer and everyone else that needs to make money on a deal there is about 20% profit in MSRP pricing. So a 50K car sold at 40K nobody makes money. Market conditions will determine what you will pay but use this as a guideline. In a sellers market I might expect to get at best 10% off. I have regularly gotten 15%, including on my 23 Explorer. Once I got a loss leader at 33% off, The exception was my Bronco, I paid MSRP for it in '21, because I and everyone else wanted one and everyone knew it, and I'm still smiling and I suppose the dealer is too.

 

[N0madK1ng]

Yes. That's where I was able to get a 2 door 2023 Bronco OBX with the 2.7 Ecoboost, high package, and tow package for $40k out the door ($11k under MSRP). They were super easy to deal with. Flew out for a few hundred bucks and drove it back to Texas.

Wow that's awesome man. As much as I would LOVE to drive that thing back to California, it just wouldn't be feasible unfortunately.

I'm hoping I can have a good chance at getting my local dealer to increase the discount a bit.

 

[N0madK1ng]

My dad (a Ford dealer very long ago) told me something that seems to still hold true: between Ford and the dealer and everyone else that needs to make money on a deal there is about 20% profit in MSRP pricing. So a 50K car sold at 40K nobody makes money. Market conditions will determine what you will pay but use this as a guideline. In a sellers market I might expect to get at best 10% off. I have regularly gotten 15%, including on my 23 Explorer. Once I got a loss leader at 33% off, The exception was my Bronco, I paid MSRP for it in '21, because I and everyone else wanted one and everyone knew it, and I'm still smiling and I suppose the dealer is too.

That's a great story and makes a lot of sense. There's no doubt I'll be smiling long after I purchase a 25 model even if it's only for $1000 off MSRP. I had reserved and purchased a MY21 base 4 door hardtop with the 2.7 and felt as if it was the same feeling pulling off the lot for the first time every time I drove it. Funny thing is I waited 18 months from reservation to driving it off the dealer lot, and sold it 18 months later lol.

 

[rdg04578]

My dealer sells at invoice on orders--no questions asked and no crap with add ons. my breakdown was this
MSRP $58115
Discount $1902 difference between MRSP and invoice
swap of tires--from stock to Cooper STT pro's $1200
Subtotal with Doc fee's, govt fees, and title $57572
Taxes $3164
Jeep cash -$1000
Out the door price $59,736

Here was their breakdown on the pricing

So I talked things over with Jim and I have attached 3 different worksheets showing where we would be at. We obviously want to give you a deal and take care of you but also can’t lose money either. Happy to sell you the Bronco at Invoice which will save you $1,901.64 (plus you get 3 oil changes and 2 tire rotations for free still and there is no longer the 1 year time limit on using those)
That will leave us the holdback which I can’t see yet but looking at similar Bronco’s will be $900-1,000 (minus $200 for the new car pack, $167 for the oil changes/tire rotations, and $38 for the new car check in shop) so if the holdback is $1,000 we would net $595 on the deal.
I made notes on the three sheets. One includes getting the new tires and has the tire take off discount
The next includes the cost of the new tires but I removed the tire take off discount in the event you wanted to sell them yourself for more money.
The last sheet I just left the tires off all together.
If this will work for you I can go back in and print off a cash deal worksheet with your total out the door after $20,000 down. And also do another worksheet with $20,000 down and show you different estimated payment options. Just let me know what you would want to see for term lengths.
You have been a great customer over the years and we 100% want to take care of you on the deal. Just have to make sure the net on the deal shows at least a small profit, for example in this case we would show $595 to the positive. Can always stop by next time you are coming by and we can go over this in person as well.

 

[mpeugeot]

Wow that's awesome man. As much as I would LOVE to drive that thing back to California, it just wouldn't be feasible unfortunately.

I'm hoping I can have a good chance at getting my local dealer to increase the discount a bit.

If you are somewhere at or below invoice, you are in the ballpark, find a few additional incentives and it becomes a great deal. I had a Ford incentive of an additional $2500 when I got the 2023 Bronco because they couldn't build me a WildTrak.

 

[Beach_Bum]

Wow that's awesome man. As much as I would LOVE to drive that thing back to California, it just wouldn't be feasible unfortunately.

I'm hoping I can have a good chance at getting my local dealer to increase the discount a bit.

You don't have to fly/drive. I bought my second Bronco from Granger. It was shipped to my driveway 2 days after Docusigning the sales contract.

 

[N0madK1ng]

My dealer sells at invoice on orders--no questions asked and no crap with add ons. my breakdown was this
MSRP $58115
Discount $1902 difference between MRSP and invoice
swap of tires--from stock to Cooper STT pro's $1200
Subtotal with Doc fee's, govt fees, and title $57572
Taxes $3164
Jeep cash -$1000
Out the door price $59,736

Here was their breakdown on the pricing

So I talked things over with Jim and I have attached 3 different worksheets showing where we would be at. We obviously want to give you a deal and take care of you but also can’t lose money either. Happy to sell you the Bronco at Invoice which will save you $1,901.64 (plus you get 3 oil changes and 2 tire rotations for free still and there is no longer the 1 year time limit on using those)
That will leave us the holdback which I can’t see yet but looking at similar Bronco’s will be $900-1,000 (minus $200 for the new car pack, $167 for the oil changes/tire rotations, and $38 for the new car check in shop) so if the holdback is $1,000 we would net $595 on the deal.
I made notes on the three sheets. One includes getting the new tires and has the tire take off discount
The next includes the cost of the new tires but I removed the tire take off discount in the event you wanted to sell them yourself for more money.
The last sheet I just left the tires off all together.
If this will work for you I can go back in and print off a cash deal worksheet with your total out the door after $20,000 down. And also do another worksheet with $20,000 down and show you different estimated payment options. Just let me know what you would want to see for term lengths.
You have been a great customer over the years and we 100% want to take care of you on the deal. Just have to make sure the net on the deal shows at least a small profit, for example in this case we would show $595 to the positive. Can always stop by next time you are coming by and we can go over this in person as well.

Damn that's great man.

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