I think the Bronco was the perfect example to dispel some of these myths. In MY21/22 we were all custom ordering our Bronco's (very limited Broncos on the lot), and our options were almost unlimited from the $29K Base, to a BL with the Lux package and a bunch in between (the WT was nothing more than just a BB with an option for the Lux package and some gloss paint). So we were mostly ordering what we wanted (some changed because of the ever moving constraints), but even then the take was very small. The price between the 2 and 4 door is identical (at one time it was like a $800?), so I don't see how a Moardoor would be a profit center.Sadly, take rate tends to be driven by the 'gotta have it today' buyer, which means dealerships create their own self-fulfilling prophecy, just as with manual transmissions.
With the manual, so many models have been the absolute base, often saddled with the puniest of engines. If you HAVE a choice, the buyer is then stuck ordering and waiting. But since so many won't wait, the manufacturer declares nobody wants the manual.
Same thing with poorly optioned 2dr offerings. The stealership then guides to the profit center of moardoor even though that isn't what the customer WANTED!
If a 2dr manual had not been available to order, Ford would NOT have me as a Bronco customer just as Jaguar lost me when they quit selling a manual-equipped vehicle. If they still sold them, I would likely have gotten a new F-Type to replace the one i lost on Labor Day. It's also why Jeep lost me as a Gladiator purchaser and Nissan lost me on the Frontier.
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