Who wants a Bronco refresh?

[Kevin Scarbel]

Dismal sales? The Q2 sales jumped 51%.

2024 models played a large part.
Now here's a sales dilemma. Bronco showrooms see a much higher percentage of traffic of potential customers that are not knowledgeable (to some degree) off-road people versus Jeep showrooms. We're talking people who simply saw one and thought it looked cool or cute. Since they're clueless about such trucks, salesmen long accustomed to interested buyers who know the segment are having to adopt new skills.

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[Kevin Scarbel]

The Bronco refresh budget just got repurposed to accommodate the $600 million 1.5L injector recall.
But for revenue generation that's all the more reason to have a superb Bronco brand manager (Matthew Winter), superior sales marketing and produce good trim levels.

 

[CitrusBronco]

2024 models played a large part.

I agree that the employee pricing and 24 models played a large part, but Ford has not shown me the numbers to verify.

I would be happy to see no exterior changes for several years and hopefully when they do it’s very minimal, only to improve function not looks.

 

[Roger123]

I'd like to see them address the tailgate "water bottle" squeak, remove the trail sights (not a big deal), replace BRONCO with FORD on the grille, and paint the front fender grill interface like an EB.

 

[CitrusBronco]

I'd like to see them address the tailgate "water bottle" squeak, remove the trail sights (not a big deal), replace BRONCO with FORD on the grille, and paint the front fender grill interface like an EB.

That’s a sound list, I do like the trail sights but see how others don’t.

 

[Nanook]

Square fenders on all trims, square headlight openings with round lights, flush tailights, new roof options, improved materials on the inside, more tech and safety features and a PHEV are all coming. Most of the body panels will remain until about 2029.

 

[Hey Buddy]

33" Tires on Steel Wheels!!

 

[tock13]

Fix the effing rear soft top hatch and kill all the damn nanny bells that constantly go off.

If I’m too stupid to know the truck isn’t in park and the door is “ajar” then no number of alarms is going to make me a safe operator.

Instead, how about a “your soft top is open and your garage is about to rip it off the Bronco” alarm? At least that one would be somewhat appreciated.

 

[SkiSquatch]

There’s a couple of solutions for this in some different threads. I 3d printed a couple of small parts that put more tension on the spring to hold the lid up. Pm if you want more info

Neil

I’d like to see the center console lid be indexed, so it doesn’t want to immediately fall to the close position when you’re digging around for something. My biggest gripe!

 

[SkiSquatch]

Better winter package…headlight and windshield wiper icing over gets old fast.

 

[_lariat]

I'd like to see them address the tailgate "water bottle" squeak, remove the trail sights (not a big deal), replace BRONCO with FORD on the grille, and paint the front fender grill interface like an EB.

I'm honestly surprised there wasnt two hood options to omit or add them. ESPECIALLY on the OBX. Or "lux" packages. I'm indifferent to them. I think they look cool, but they serve me no real purpose.

 

[Bikeric]

1) Cooled seats like in the Premium Mustangs.
2) Relocate the headlight switch away from knees.
3) Provide a center console located, manual parking brake lever on manually equipped Bronco's.
4) Remove the worthless phone charging pad's.
5) Add USB-C port to the overhead near the Aux switches.

 

[_lariat]

1) Cooled seats like in the Premium Mustangs.
2) Relocate the headlight switch away from knees.
3) Provide a center console located, manual parking brake lever on manually equipped Bronco's.
4) Remove the worthless phone charging pad's.
5) Add USB-C port to the overhead near the Aux switches.

I agree with 1. With the top off, the A/C doesnt do much, and low speed cruising doesnt circulate air worth a damn.

You got wish #4 for the 25 MY.

 

[bassist]

I'd like to see them address the tailgate "water bottle" squeak, remove the trail sights (not a big deal), replace BRONCO with FORD on the grille, and paint the front fender grill interface like an EB.

The trail sights are really useful - especially at speed.

 

[BillTheCat]

My BB has the Dual Zone System. So fan only goes to 1.
And yes, I realize I can turn HVAC off, but past vehicles you could keep the ambient temp constant without the fan blowing; ie, 0 setting (nice in cold climes).
Anyway, my 2¢...

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