Pricing on 2025 announcement when?

[voxel]

We'll see. The Mustang got a huge price increase for 2025. Roughly $3000

The V8s only which makes sense because Stellantis discontinued their Hemi muscle cars and there's almost no competition. The four cylinder Mustangs stayed the same price.

https://www.caranddriver.com/news/a61666326/2025-ford-mustang-price/

I think if Ford cut Bronco production in half to 8K a month, they could probably raise prices.

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[mpeugeot]

Ford's biggest challenge in raising the price of the Bronco is the Ranger Raptor. They aren't the same, granted... But when cross shopping a Sasquatch mid-package equipped Bronco* in the high-50's versus the Ranger Raptor in the high-50's, I might just go grab the Ranger Raptor.

* - Similarly equipped 2024 Black Diamond 4 door hardtop 2.7 mod bumper mid package tow package is actually over $61k. Stripped down the 4 door Black Diamond softtop 2.3 is still $55k. The 2.3 liter Big Bend might get you down to $52-57k depending on how it's equipped, but it's not nearly as well equipped as the Ranger Raptor even loaded up.

 

[DrewBronc21]

My 21 Badlands 2 door 7MT was an acceptable $46k MSRP. Same build is now $54k! If I were shopping for a new Bronco now, I wouldn’t. I would buy a used one.

 

[HoosierDaddy]

My 21 Badlands 2 door 7MT was an acceptable $46k MSRP. Same build is now $54k! If I were shopping for a new Bronco now, I wouldn’t. I would buy a used one.

My favorite B6G game!!
2021 Base, 2dr, 2.3, 7spd, mod bumper, switches, roof rack, floor and cargo liners.

$32k MSRP,
invoice was 500 less.

Paid 200 over invoice.


Built July 15th, delivered Oct 8th (Original Dirt Mountain Gang - 2.5 months)

 

[Digness]

 

[Canadian5.0]

My 21 Badlands 2 door 7MT was an acceptable $46k MSRP. Same build is now $54k! If I were shopping for a new Bronco now, I wouldn’t. I would buy a used one.

In my neck of the woods new 2024’s are marked down $8000 , I’d buy new and 0% financing with markdowns is just around the corner , any trim you want is on lots everywhere here

 

[Kevin Scarbel]

My dealership was able to place an order for a 2024 HE last week but as a dealer or fleet order, not as a customer special order. I am not super familiar with the Ford internal policies but it seems weird how they differentiate the orders like that. I have not heard confirmation yet that it has been accepted. I really wanted Cactus Gray plus I am disappointed the '25s lost the pull out table and upgraded lighting as standard.

May I ask, 2-door or 4-door ?

 

[Champale]

4 door, 2.3, 10 sp. I wanted the 7sp manual but they weren't allowed to order it. My order was placed after a conference with their regional rep so a little out of the ordinary.

 

[TNcoupe]

Ford's biggest challenge in raising the price of the Bronco is the Ranger Raptor. They aren't the same, granted... But when cross shopping a Sasquatch mid-package equipped Bronco* in the high-50's versus the Ranger Raptor in the high-50's, I might just go grab the Ranger Raptor.

* - Similarly equipped 2024 Black Diamond 4 door hardtop 2.7 mod bumper mid package tow package is actually over $61k. Stripped down the 4 door Black Diamond softtop 2.3 is still $55k. The 2.3 liter Big Bend might get you down to $52-57k depending on how it's equipped, but it's not nearly as well equipped as the Ranger Raptor even loaded up.

I was gonna jump over to the Ranger before the Stroppe edition dropped.

 

[mpeugeot]

I was gonna jump over to the Ranger before the Stroppe edition dropped.

I can't see dropping over $70k for the Stroppe (assuming that they price it like the HEL 2 door which was basically $70k). There just isn't $70k worth of value there (and a Badlands is equally bad if you load it up, pushing nearly $68k), so the Stroppe is not going to be any cheaper than that.

 

[2021FordBronco2]

In my neck of the woods new 2024’s are marked down $8000 , I’d buy new and 0% financing with markdowns is just around the corner , any trim you want is on lots everywhere here

Where do you live at, my area they are only discounted by $4,000

 

[Canadian5.0]

Where do you live at, my area they are only discounted by $4,000

British Columbia, 10% off is average but dealers will negotiate down from there , so many on lots within 20 miles

 

[adam1991]

Yeah the new '25 Order Guide has surprise deletions & restrictions.

...many of which could change mid year, as we've seen.

 

[voxel]

Where do you live at, my area they are only discounted by $4,000

$4K discounts are on the low-end here in FL. Plus the $2K Jeep or Toyota conquest plus any private offers (I had $1295 one that expired end of Sept).

$9-10K discount seems to be the upper end. Elder Ford, Lorenzo, etc.

There are 1800 new 24 Broncos in a 200 mile radius of me. Compare that to 800 Rangers and Mach-Es... there is definitely an oversupply problem.

 

[Kevin Scarbel]

Ford's biggest challenge in raising the price of the Bronco is the Ranger Raptor. They aren't the same, granted... But when cross shopping a Sasquatch mid-package equipped Bronco* in the high-50's versus the Ranger Raptor in the high-50's, I might just go grab the Ranger Raptor.

* - Similarly equipped 2024 Black Diamond 4 door hardtop 2.7 mod bumper mid package tow package is actually over $61k. Stripped down the 4 door Black Diamond softtop 2.3 is still $55k. The 2.3 liter Big Bend might get you down to $52-57k depending on how it's equipped, but it's not nearly as well equipped as the Ranger Raptor even loaded up.

I have a different thought.
We all know how much Ford promotes the F-150 and Super-Duty. They make it known high and low that Ford is America's pickup truck.
However, Ford has failed to give the Bronco similar same attention. Instead, Ford has depended on media/journalist hyping the Bronco for advertisement. And yes, that worked reasonably well thru 2024. But I believe 2025 is the moment where Ford itself needs to begin promoting the Bronco. The free ride is over as the "all-new" has waned. Now Ford needs to get serious about promotion.
I feel the Bronco has the substance to be a "signature" product for Ford, alike the F-Series and Mustang.
In fact, I believe Bronco has more potential as a signature product than the Mustang.
Today's auto market is mostly about trucks and SUVs. Bronco is the best truck in its class, and is a decedent of a legend.
I say Jeep is in decline owing to a stale product and engineering/quality issues. However, the well-engineered Bronco is in a position to soar........."if" Ford's Bronco marketing team can correct it's mistakes for MY2025 and get back on track.

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