Low value on used Bronco

[new to bronco]

Why did he sell?

After reading so many comments of people pricing out their 1-2 year old Broncos, besides the flipping into a newer model angle, I am wondering why take a bath like that.

To buy a Land Rover defender CPO at a high discount

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[CV428]

Take it from me, ALWAYS return a vehicle as close to stock as possible before doing a trade-in. Obviously there's a line of diminishing returns (such as engine internals, etc) where it just doesn't make sense to do so... but, a solid weekend of removing parts to sell separately can save you thousands.

I have foolishly traded in two vehicles that were tastefully modified, and lost my butt. The first was purely a learning experience, and I wound up trading in at a loss simply because I was sick of dealing with the stresses of selling privately (tire-kickers, time-wasters, flat out liars, scammers, etc). The second was a "right decision, wrong time" right before Covid. Had I taken my time, returned it to stock, and sold during Covid madness, I'd have been $30k ahead. Live and learn.

 

[BroncocnorB]

I don't think I've EVER seen a dealer offer BlueBook value on a trade. In fact, every one of them has probably said to me "We don't go by BlueBook".

When they say that, they offer “fair” condition price. It’s all BS ask me how I know

 

[Buckingbronco2024]

Hey everyone, wanted to share my experience here in case it helps anyone. Purchaed a '23 Hot Pepper Red Bronco at invoice price last October (roughly 62k). I added about 15k in accessories (paint protection, leveling kit etc), and it has 10k miles on it.

Took a shot in the dark and ordered a new '24 Wildtrak with the painted top. Dealer offered me 43k for mine (Bluebook shows a range of 53k to 60k). Dealer is only offering me 43k for it, and in getting other offers the best I've gotten is 45k. I';m told this is because the market is flooded with Broncos.

Is this consistent with anyone else's experience?

Yes, there are plenty of 2024s sitting in dealers lots with huge discounts.

 

[broncobase1]

Take it from me, ALWAYS return a vehicle as close to stock as possible before doing a trade-in. Obviously there's a line of diminishing returns (such as engine internals, etc) where it just doesn't make sense to do so... but, a solid weekend of removing parts to sell separately can save you thousands.

I have foolishly traded in two vehicles that were tastefully modified, and lost my butt. The first was purely a learning experience, and I wound up trading in at a loss simply because I was sick of dealing with the stresses of selling privately (tire-kickers, time-wasters, flat out liars, scammers, etc). The second was a "right decision, wrong time" right before Covid. Had I taken my time, returned it to stock, and sold during Covid madness, I'd have been $30k ahead. Live and learn.

 

[Gregus73]

Yea, the heck with the dealer…when I traded my 2022 Silverado 2500 strippy for the 2024 High Country spent the day removing all of the upgrades and just re-used them for the 2024. Keep your upgrades for the next Bronco or just resale them to recoup.

No suspension or anything. Was a bed Matt, Weathertech front a rear heavy duty liners, and rolling Bakflip bed cover, under seat rear storage…

 

[MOBLRN]

Yes, there are plenty of 2024s sitting in dealers lots with huge discounts.

I'm not yet seeing any "Huge" discounts, but some pretty pushy sales people at some locations.

Sadly none of the 2024's I've found so far have the manual transmission and no lift that I want.

It's also impossible (for me it seems) to search for a 2 door manual nation wide on the Ford site and "Auto Trader and Cars.com" are not much better sticking Manual transmission in the wording and then in the photo I actually see an auto gear shift.

Rod

 

[Igotsoul4u]

I just traded in my 2023 Wildtrak. Orginally had a 59k msrp. I got 42k on my trade in with 38k miles. I felt it was not terrible considering the dent in the door, chipped windshield, trail scratches. Good thing I took it in at night!! Got about 5k off msrp of my new WT.

 

[CMillBronco]

I just traded my '23 Base in Wednesday night after shopping for a month or so. '23 sticker was $35400 with about $5k in extras, I paid $32200 with price protection and after a lot of back and forth with several dealers I got $33100 trade so $35350 with tax savings. I had several trade offers in the $29-31k range but was going to keep it for that.

Pricing here in CO must be better as WT's here are discounted about $9k off. Ford has $2k customer cash, $2k WT/Badlands cash, and $2k Jeep or Toyota cash all stackable. I bought a Black Diamond but I still got $6200 off without the WT/BL cash. On top of all that Ford had 3.9% for 60 months!

 

[crenca]

I think it went standard on all trims in MY24

It's also impossible (for me it seems) to search for a 2 door manual nation wide on the Ford site and "Auto Trader and Cars.com" are not much better sticking Manual transmission in the wording and then in the photo I actually see an auto gear shift.

Yep, the Ford site, Auto Trader and other similiar sites are strangely limited when it comes to searching for certain things like a manual transmission. You basically have to search for all available trim levels in an area and/or price range, and manually look at the window sticker for each one. Pricing is usually a clue, as is absence of "lux" package(s) as the manuals are usually found in the lower priced vehicals of any given trim level.

 

[Beach_Bum]

I'm not yet seeing any "Huge" discounts, but some pretty pushy sales people at some locations.

Sadly none of the 2024's I've found so far have the manual transmission and no lift that I want.

It's also impossible (for me it seems) to search for a 2 door manual nation wide on the Ford site and "Auto Trader and Cars.com" are not much better sticking Manual transmission in the wording and then in the photo I actually see an auto gear shift.

Rod

If you are searching for a MY'24 Manual 2-Dr, it will be nearly impossible to find. Dealers aren't going to order it for the lot. Only chance is that it was a special order that the customer didn't take at delivery for whatever reason.

Most inventory is dealer ordered as the reservation wait list has been exhausted. A manual transmission isn't sought after by most buyers. Dealers aren't going to order inventory for it to sit waiting for a niche buyer.

 

[BroncoDymond88]

I just traded in my 2023 Wildtrak. Orginally had a 59k msrp. I got 42k on my trade in with 38k miles. I felt it was not terrible considering the dent in the door, chipped windshield, trail scratches. Good thing I took it in at night!! Got about 5k off msrp of my new WT.

no you did pretty well. I’d only be getting 1k more for mine and it surely has no dents or scratches and has 20k less miles.

 

[BroncoDymond88]

Well, there’s a brand new Wildtrak with gloss black roof at my dealership going for MSRP if anyone’s interested.

 

[bmcgc]

Interesting takes on this topic. I only buy new when there are steep discounts. When discounts are offered on new, that value trickles down to the used market as well. Here in Georgia, I see used Broncos on dealer lots for the same money as similar new Broncos. When supply exceeds demand, it is a poor decision to sell just because you want something different.

I am looking to buy a Bronco to tow behind my motorhome. I currently have a 99 Wrangler TJ, but do not want to tow it due to its age and the cost of the equipment to flat tow. I would prefer to throw that money on a new vehicle.

I went Bronco shopping a couple times this month, but IMO, the money isn't right so I am waiting.

 

[Beach_Bum]

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I am looking to buy a Bronco to tow behind my motorhome.
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