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Low value on used Bronco

Dral97

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^^^^ This is the answer you are looking for.

Local wholesale auction prices & accessories are worth nearly zero and may even hurt.


Even though I'm an enthusiast and once in a blue moon offroader, I almost immediately reject vehicles that have been modified, especially suspension and/or power adders .... tunes, cold air intake, lift/level , etc etc.
... even most choices in wheels and tires turn me away. Bling ain't usually my thing.. lol.
Same. I keep an eye on Wrangler TJs as I am eventually planning on trading my YJ for a TJ. I'll look at ones that have non-stock wheels, but once I see lifts, bumpers, lights and such I just bypass. Not interested in whatever other junk someone put on (even if it's a great quality product, it's still junk to me). The worst is when people tack on diamond plate or screw safari racks into the body.
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Riverjeep

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Hey everyone, wanted to share my experience here in case it helps anyone. Purchaed a '23 Hot Pepper Red Bronco at invoice price last October (roughly 62k). I added about 15k in accessories (paint protection, leveling kit etc), and it has 10k miles on it.

Took a shot in the dark and ordered a new '24 Wildtrak with the painted top. Dealer offered me 43k for mine (Bluebook shows a range of 53k to 60k). Dealer is only offering me 43k for it, and in getting other offers the best I've gotten is 45k. I';m told this is because the market is flooded with Broncos.

Is this consistent with anyone else's experience?
Yes, the market is flooded with new Broncos, my local dealer has over 50. Yes, modifications while cool to you actually make the vehicle less appealing, I would never buy one. And yes, new Broncos are being sold with huge discounts, I can show you a $99k Raptor brand new for $82k. Bottom line, the fun is over, your Bronco is a quite normal depreciating asset!
 
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BroncoDymond88

BroncoDymond88

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To reiterate this. It looks like you have a 23? Wildtrak and are looking for a 24 for the mod top and my have had a 21 Dirt Mtn like @Headsong and I. Well, Headsongs may have disappeared into magic mountain but...We all bought at peak demand and low supply, but that's ok we've been enjoying them. Then with high MSRPs now, ours look pretty good even with rebates/incentives. Just drive it. Everyday you drive it YOU get value out of it and the mods you've done that nobody will pay you for. At some point the value you've gotten will outweigh what you've spent and you will be the winner whether you keep or trade. Someday maybe it will make sense for us to buy Mod tops for our older Broncos or maybe Ford will buy them for us when they admit the MIC was junk (knock on wood, mine's fine)
You're mostly right. What happened was I ordered a Wildtrak in '21 with the painted top, couldn't get it, then had my truck sit from April til October on the lot until I received it. LOVED IT, Antimatter blue..... Last October, someone ran a stop sign and that truck was totaled. I rushed out and bought a new '23 in Hot Pepper Red and not only had to go out of pocket to get it but spend thousands getting it back to where the first one was. Now I ordered a '24 Wildtrak with the gloss black top and thought I'd be a bit closer to being able to afford it. Kinda a shitty deal all around for me. I miss that Antimatter blue pretty hard.....
 
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BroncoDymond88

BroncoDymond88

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Yes, the market is flooded with new Broncos, my local dealer has over 50. Yes, modifications while cool to you actually make the vehicle less appealing, I would never buy one. And yes, new Broncos are being sold with huge discounts, I can show you a $99k Raptor brand new for $82k. Bottom line, the fun is over, your Bronco is a quite normal depreciating asset!
Right, but my dealer isn't willing to reduce the price of the new Wildtrak WHATSOEVER outside of the measly $2,500 that the factory is offering. I guess it makes more sense to let it sit on the lot for months with the others they can't sell?
 
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MillerAndCheeto

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Your observations are similar to Canada. Certain vehicles have a flooded market. In addition, winter typically sees less demand and we have seasonal changes in used vehicle pricing.
 

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abz

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Next lets say the new price is 60k and taxes at 10% thats $6000. If they offer you 45k for your trade that is subtracted the from price which will be at $15k (=60k-45k), so tax would be $1,500. So you save $4500 in taxes.
I don't think the math works this way in CA.. where you pay tax @x.yz% on the sale price instead of the sale price minus trade-in value
 

broncobase1

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A dealer offered$36K for my 22 Base on trade for a new Ranger, the same MSRP I paid new. There is something to be said for going with the lower models. I wouldn't think there are many people looking to spend around $50K on a used Bronco or Jeep for that matter.
 

DrewBronc21

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Re inventory and prices, particularly on Raptors, Ford is chock full of them. I bought my new Raptor on 12/7 this year. I paid $81900 on a $97400 monroney. My quest started about 8 months earlier and I had more than one dealer laugh at my offers. They're not laughing anymore. Two dealers have called me since I bought to see if I was still interested - felt great to tell them to piss off. I sell motorcycles for a living and can tell you first hand, accessories add ZERO for trade value. You're better off returning a tricked out Pony to stock and selling the goodies to the next enthusiast.
My local dealer has the same 3 Raptors on the lot for the last year. Not sure about the details or what they’re asking but I know they’re an ADM dealer and now they are gonna eat it. A “new” 23 is just a low mileage “old” Braptor as soon as you Register it. Depreciation will be huge.
 

mpeugeot

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A dealer offered$36K for my 22 Base on trade for a new Ranger, the same MSRP I paid new. There is something to be said for going with the lower models. I wouldn't think there are many people looking to spend around $50K on a used Bronco or Jeep for that matter.
Basically, that's exactly what I found when I was comparing a 2025 Base against the used market. Used Base Broncos were pulling just under $5-10k less than a used Badlands Lux, in some ways it was downright crazy because I couldn't find a cheap used Base, and a used Badlands was about the same price as a 2025 Base, and cheaper than a 2025 BaseSquatch.
 

angrypistols

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Have you looked at Carvana? I recently have had pretty good luck with them.
 

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Sgt Badlands

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Hey everyone, wanted to share my experience here in case it helps anyone. Purchaed a '23 Hot Pepper Red Bronco at invoice price last October (roughly 62k). I added about 15k in accessories (paint protection, leveling kit etc), and it has 10k miles on it.

Took a shot in the dark and ordered a new '24 Wildtrak with the painted top. Dealer offered me 43k for mine (Bluebook shows a range of 53k to 60k). Dealer is only offering me 43k for it, and in getting other offers the best I've gotten is 45k. I';m told this is because the market is flooded with Broncos.

Is this consistent with anyone else's experience?
I am going to give you some very good advice. KEEP THE ONE YOU HAVE. You have modified it to your liking. Spent a lot of money. YOU ARE GETTING HOSED BY THE DEALERSHIP. You are throwing your money away. Have your existing top painted.
 

drewski

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I don't think I've EVER seen a dealer offer BlueBook value on a trade. In fact, every one of them has probably said to me "We don't go by BlueBook".
Yep, dealers use NADA which is going to show a lower value. The OP is getting around what he should get in a trade according to NADA. I did a generic 23 Bronco 4 dr with standard features and came out to $44,785. Your mileage may vary.
 

OCNORB1974

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In theory accessories are cool factor and usually worth 10-20% of total value.

Next lets say the new price is 60k and taxes at 10% thats $6000. If they offer you 45k for your trade that is subtracted the from price which will be at $15k (=60k-45k), so tax would be $1,500. So you save $4500 in taxes.

Basically, your true trade in is 49.5k
This is stupid, the tax benefits are there no matter what. It’s not like he gets no benefit of lower taxes if the give him more for his used Bronco. If they offered him 50k the taxes would be even less, $1k. Some people are just clueless with numbers and benefits, this coming from me, a retired accountant.
 

HeliPilot

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I don't think the math works this way in CA.. where you pay tax @x.yz% on the sale price instead of the sale price minus trade-in value
It does not. You’ll pay full taxes each time you buy and sell. No credits given.
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