Low value on used Bronco

[HotdogThud]

Interesting, but why is Blue Book so far off?

This is usually because they don't go off KBB values, they're likely going off NADA (National Auto Dealer's Association) values. Whichever number lowers the value is what they'll go with.

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[BroncoDymond88]

I'm also surprised that Ford is only offering $2,500 off on '24 Broncos. You would think that they'd want to clear stock ahead of next year.

 

[HeHateMe]

Snap back to reality... Oops, there goes gravity...

On the plus side... BRaptors can be had for $70k used... Imagine those buyers that paid over $100k...

Mom's spaghetti!

 

[RagnarKon]

Talked to the sales manager about this several years ago. At the time it was regards to F-150, but same would apply to the Bronco.

Two things I learned:

1. If they have plenty of a vehicle in-stock... trade-in values are based on the local auction values and not KBB values. That way if they hit a worst-case scenario and they cannot sell a vehicle, they can be sure to break-even at auction (or come close to it). The target they shoot for is 3 months—any used vehicle on the lot today should be sold in 3 months time.
2. Aftermarket accessories have no bearing on the value of a vehicle, and in some cases can reduce the value. Anything aftermarket is a very niche and generally cannot be warrantied. They are in the business of selling vehicles to the masses, not the niche market.

The exception to rule 2 is if it is a nationally recognized aftermarket kit, like those sold by Roush or Rocky Ridge. But on DIY upgrades they almost never get the returns on aftermarket gear, so they completely ignore them.

 

[MNBigfoot]

It's a fully loaded Wildtrak. Yes, it is in Excellent condition and I marked it that way. Also can see that in the photos I provided.

Of course you listed it as excellent, everyone does even though KBB says it rarely applies. Your lift kit that you were trying to troubleshoot surely knocks you out of Excellent condition.

 

[crenca]

I'm also surprised that Ford is only offering $2,500 off on '24 Broncos. You would think that they'd want to clear stock ahead of next year.

It does not make sense - prices are too damn high! I keep waiting for the other shoe to drop...but perhaps current prices will be sustained a lot longer, even indefinably?

For years I waited for the bottom to drop out under Tesla's stock price, but it never really did - it is still valued way way more than Ford, Toyota, etc...

 

[crenca]

If they have plenty of a vehicle in-stock... trade-in values are based on the local auction values and not KBB values. That way if they hit a worst-case scenario and they cannot sell a vehicle, they can be sure to break-even at auction (or come close to it). The target they shoot for is 3 months—any used vehicle on the lot today should be sold in 3 months time.

In my local and regional area, Wildtracks and heavily $up-optioned$ Badlands are plentiful on dealer lots, so the OP's trade-in would have a disadvantage

 

[BroncoDymond88]

Of course you listed it as excellent, everyone does even though KBB says it rarely applies. Your lift kit that you were trying to troubleshoot surely knocks you out of Excellent condition.

Interesting take, I guess I didn't consider that since I was only fixing an issue from the factory, the '23 Wildtrak was lower than the other Sas trims. That seems to have been corrected in '24.

 

[Headsong]

We all bought high market...in demand, no supply.

Now, supply is high, demand maybe not as much. Enjoy the RIDE, don't sell.

 

[BamaBronc]

Don't know how much anyone pays attention to the stock market but Ford's stock has been sucking wind lately. One of the contributing issues to the stock slump is the overburden of excessive inventory. Just a fyi

 

[HoosierDaddy]

Talked to the sales manager about this several years ago. At the time it was regards to F-150, but same would apply to the Bronco.

Two things I learned:

1. If they have plenty of a vehicle in-stock... trade-in values are based on the local auction values and not KBB values. That way if they hit a worst-case scenario and they cannot sell a vehicle, they can be sure to break-even at auction (or come close to it). The target they shoot for is 3 months—any used vehicle on the lot today should be sold in 3 months time.
2. Aftermarket accessories have no bearing on the value of a vehicle, and in some cases can reduce the value. Anything aftermarket is a very niche and generally cannot be warrantied. They are in the business of selling vehicles to the masses, not the niche market.

The exception to rule 2 is if it is a nationally recognized aftermarket kit, like those sold by Roush or Rocky Ridge. But on DIY upgrades they almost never get the returns on aftermarket gear, so they completely ignore them.

^^^^ This is the answer you are looking for.

Local wholesale auction prices & accessories are worth nearly zero and may even hurt.


Even though I'm an enthusiast and once in a blue moon offroader, I almost immediately reject vehicles that have been modified, especially suspension and/or power adders .... tunes, cold air intake, lift/level , etc etc.
... even most choices in wheels and tires turn me away. Bling ain't usually my thing.. lol.

 

[G1D1UP]

Shop around for a decent trade-in offer. Traded in my 23WTLUX (30k miles) for a 24 Bronco Raptor. I had some mods on the WT but nothing too fancy. Before I pulled the trigger, I kissed a lot of ugly frogs and grilled several dealerships regarding the offers I was getting. Some offers were insulting whereas some offers were grouped together in a predictable, similar range. I looked at Bronco Raptors out of state and found a dealership that offered a really decent trade-in value for my WT. It was by far the best offer I had received from other dealers. Good offers are out there. In the end, you decide what you think is fair.

 

[HoosierDaddy]

On the flip side, just last night I noticed that 2021 Base Broncos are listing at roughly original MSRP .... fwiw. Lol.
Cars.com ....

 

[Ninjak]

A rule I follow is that I never count my mods in a trade. If I am up to it, I will return a vehicle to stock and sell the mods if they cannot be applied to the vehicle I purchase.

Mods are for you and your enjoyment. I look at them as money spent and will not see a return on besides my enjoyment. Some examples:

2011 GT500: Modded: HP 750 RWHP So So many mods both tech and beauty. Traded for 2017 GT350. No mods taken back.

2017 GT350 Mods, Full exhaust system: Kooks, Tuned for E85, also programer. Race wickers, Race lower splitter, Full stereo upgrades Alpine speakers, Custom Sub enclosed, Amps. No mods reclaimed, Traded for 2021 GT500.

Lol, I can on and on. My Harley F150 2019, Catch can, Full Exhaust, A&E Intake, Bed Rug, 6'lift Fox Suspension, all gone. Sold, bought 2021 Badlands Bronco.

2021 Bronco Badlands. Don't even get me started. Just look at my sig.

So yeah, you will never get the full market price, and mods, well they are not your friend when trading in, but lol the dealer will use them to hop up the price if done right, and if they actually know what the mods are.

 

[Dougpaw57]

Don't know how much anyone pays attention to the stock market but Ford's stock has been sucking wind lately. One of the contributing issues to the stock slump is the overburden of excessive inventory. Just a fyi

Look at the historical record. Ford's stock has been low forever.

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