- First Name
- Phil
- Joined
- Jul 21, 2020
- Threads
- 45
- Messages
- 4,828
- Reaction score
- 16,007
- Location
- IN
- Website
- www.ruxerparts.com
- Vehicle(s)
- Fords
- Your Bronco Model
- Badlands
Quality was never high as reflected in the yearly JD Powers rankings. I know they've got some kind of beef with Ford so factor that into their rankings. My direct experience with product starting in the late '90's gave me sort of a baseline to compare later vehicles to.
Grading for vehicles, strictly based on how it showed up to our dealership, excluding transport damage would've averaged between A- and mid B. That was average up until about 2015 forward and depended greatly on which plant assembled it. In the last 10 years I would grade it anywhere from B- to C-. Again, only considering build quality, are all of the items (floor mats, antenna, bed cleats, key code card, accessories) with the vehicle and are there any obvious defects from the assembly process, that should've been caught and remedied prior to leaving the factory.
If we're going to look at quality in terms of post delivery quality, consumer satisfaction and number of issues in the first year, most would agree the grade would be a D to F. To compound the problems they've been having for at least 5 years with the infotainment systems, recalls due to junk parts or very bad engineering, play the biggest rolls. I've yet to see them take any corrective measures since this was openly admitted to by Mark Fields, maybe even back to Mulally.
@Ducati1098 can probably attest, the sheer volume of new recalls, software issues, EV specific problems, etc. that show up in our broadcast messages every day is staggering. There seems to be no pause or course corrections to fix the problems that are completely theirs to address. Recall expenses eating up their profits is not my problem but they've decided dealers are what's causing the bleeding of cash, not their shitty software, lack of diagnostic capability on our end or junk parts from the lowers bidder. This is a mindset that won't change until they hemorrhage their F150 market share, bring in new leadership and abandon these product release cadences they set for themselves.
Fix the initial and first year ownership problems and sales will follow. We've had more shit bought back the last two years than any I can remember almost all due to crap engineering, no technical assistance or software. You could almost guarantee a Lincoln vehicle would have better quality but anymore it's worse, per capita. I'll say it again, someone needs to take the shovel out of Farley's hands to keep him from digging this hole any deeper then fired. They need to hire someone that hasn't come up through Ford's corporate system, isn't a personal friend of WCF and given the authority to give the company a colonic to rid it of the crap that's been poisoning it.
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