Are dealers still selling at MSRP?

[DemonGT]

Are dealers still selling at msrp? Iv seen people talking about the Raptors being 2% under so was wondering if places are doing under for other models like the outer banks.

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[frdfan]

If you comparison shop, you'll likely see most 2023's discounted below MSRP. In my area, several dealers are also starting to discount 2024's--including BRaptors.

 

[TXBronco1313]

All trims (maybe excluding heritage limited) should be going at MSRP. 2023 models are even being discounted

 

[TX-Dennis]

That depends. The biggest dealer in my area is still asking $5k over and apparently getting it. I say apparently because they don't have any on the lot. Others are discounting remaining 23s up to 5 or 6 thousand. A few small discounts are offered in 24s.

 

[Tortuga]

My MY24 order that came in last week was discounted an additional $1k from the MSRP when I ordered it last October. New England region.

 

[Moto26]

Local dealer here lets you know right up front how much they’re planning on screwing you, even now. Phoenix dealers I’ve looked at are doing the same thing (even Bronco Sports, of which there are dozens on their lots)…

 

[Rick66]

Central MN checking in. Local dealers have Physical inventory (not imaginary inventory) and all Broncos are listed well below MSRP. Some are claiming a small Ford Incentiveas well as a dealer incentive. It wasn't that long ago that there was ADM and no inventory.

 

[BadmansSAS]

I got a couple grand off my 23 BDlands sas from my local dealer here in Tampa. It was a special order that they didnt take. Brand new, still in the plastic.

 

[BadmansSAS]

Might want to jump on this one.

 

[Zeekari]

I just got my bronco this Saturday. 2024 black diamond, I got it for 2k under msrp. It took a few weeks of haggling and shopping around to get it though but possible.

also if I were you I’d look at Peoria ford in Arizona they have a bunch of 2023 model broncos 4-5k under msrp.

 

[rdg04578]

around here dealers are selling at invoice on orders (in my case that was $1902 below msrp) and discounting 23's. I don't think any dealers are selling at msrb even on 24's. They are not giving anything on the hold back cash I attached my email discussion with the local dealer in my area-- this is our discussion on a 24 everglades-- build date week of 4/29 (we finally got to the paperwork part of the deal)

"So I talked things over with Jim and I have attached 3 different worksheets showing where we would be at. We obviously want to give you a deal and take care of you but also can’t lose money either. Happy to sell you the Bronco at Invoice which will save you $1,901.64 (plus you get 3 oil changes and 2 tire rotations for free still and there is no longer the 1 year time limit on using those)

That will leave us the holdback which I can’t see yet but looking at similar Bronco’s will be $900-1,000 (minus $200 for the new car pack, $167 for the oil changes/tire rotations, and $38 for the new car check in shop) so if the holdback is $1,000 we would net $595 on the deal.



I made notes on the three sheets. One includes getting the new tires and has the tire take off discount"

 

[jlee504]

There is a 2023 braptor on PCA market with 44 miles and 5 hrs left at 61k. Holy crap..

 

[STuff1]

Here in southern Illinois my local dealer has close to 20 broncos and all are discounted. 23s much more than the 24s. Can get $4-5k off of most trims and raptors are also discounted some. They sold maybe one in the last 30 days (to me).

 

[Mrchoochoo]

I ordered my 2024 OBX SAS last October and it arrived at my Dealership 2nd week of March. I paid $2800 under MSRP. It takes some haggling but I've never paid MSRP for any vehicle I've bought.

 

[DillonC]

There is a 2023 braptor on PCA market with 44 miles and 5 hrs left at 61k. Holy crap..

$75k now with over 2 hours left. It'll probably end a little below what the msrp was for that time period.

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