2025 Bronco Heritage Ordering

[Kevin Scarbel]

It's actually pretty simple. Some team at corporate sat down and looked at what was ordered/sold versus the lineup. 4 doors likely sold more overall, and most 4 cylinder vehicles were likely ordered with the manual. They then compared costs to continue to offer the variants that didn't sell well, and cut those back, while keeping those arrangements on trim levels that sold better.

It's strictly cost analysis after 'giving people what they want' for a few years. If they get enough pushback they MAY alter their plans and bring some combos back, but it's highly unlikely.

I've been in the truck industry for decades. I've long pointed out that there's a story NOT told by the numbers.
Sometimes, it's the lower volume models which are the catalyst for the high volume models. Things are not as simple as black and white.

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[BobbySaggz]

...too many options for the Bronco for the average customer and not enough clarity around exactly which trims/options was best suited for a specific task.

I never felt the lineup was marketed clearly enough with so many trims. I strongly believe a well made chart or diagram conveys information more clearly than a word salad does; for any of my friends that have asked, I made this.

Start with the Base at the center, and then you pick your path: On Road or Off Road. Next, Low (Big Bend / Black Diamond) or High (Outer Banks / Badlands [slow], Wildtrak [fast] ).

The Sasquatch package really levels the playing field in terms of cosmetics/performance, so you're really only left with the interior packages, the interior colors, and the speciality items.
Outer Banks: painted trim pieces
Badlands: crawl articulation via sta-bar disconnect
Wildtrak: high speed suspension via remote reservoirs

The Everglades, Heritage, Heritage Limited, Raptor, and now Free Wheeling and Stroppe options really overcomplicate the lineup, but they're easily enough explained with a quick side note and the pretty obvious cosmetic/functional changes.

 

[Kevin Scarbel]

I never felt the lineup was marketed clearly enough with so many trims. I strongly believe a well made chart or diagram conveys information more clearly than a word salad does; for any of my friends that have asked, I made this.

Start with the Base at the center, and then you pick your path: On Road or Off Road. Next, Low (Big Bend / Black Diamond) or High (Outer Banks / Badlands [slow], Wildtrak [fast] ).

The Sasquatch package really levels the playing field in terms of cosmetics/performance, so you're really only left with the interior packages, the interior colors, and the speciality items.
Outer Banks: painted trim pieces
Badlands: crawl articulation via sta-bar disconnect
Wildtrak: high speed suspension via remote reservoirs

The Everglades, Heritage, Heritage Limited, Raptor, and now Free Wheeling and Stroppe options really overcomplicate the lineup, but they're easily enough explained with a quick side note and the pretty obvious cosmetic/functional changes.

A lack of marketing, combined with a lack of marketing clarity, is when ensured that the Everglades and Heritage Edition (not Limited) would be relative unknowns and thus have low customer uptake.
It's genuinely sad, for Ford, that the automaker has botched the success of the Heritage Edition so much. It is, in fact, the core model.

 

[BroncoFamTX]

A lack of marketing, combined with a lack of marketing clarity, is when ensured that the Everglades and Heritage Edition (not Limited) would be relative unknowns and thus have low customer uptake.
It's genuinely sad, for Ford, that the automaker has botched the success of the Heritage Edition so much. It is, in fact, the core model.

Just my 2 cents… wish they would discontinue the HE for 2025. Making it a sub limited model per se, to the HLE , especially now that they have the 2 new other heritage like models coming for 2025.

 

[carlonyc77]

Just my 2 cents… wish they would discontinue the HE for 2025. Making it a sub limited model, compared to HLE , now that they have the 2 new heritage like models coming for 2025.

Not before I get to order one!!

 

[BroncoFamTX]

Not before I get to order one!!

that’s exactly the intention ! It would for sure push sales for the 2024 model.

 

[mpeugeot]

Start with the Base at the center, and then you pick your path: On Road or Off Road. Next, Low (Big Bend / Black Diamond) or High (Outer Banks / Badlands [slow], Wildtrak [fast] ).

While I understand how you are trying to segment things, and generally this is more accurate for Job 2 2024. It falls apart in 2021-2022, and arguably even 2023-2024.

Sure, the WildTrak was marketed as the high speed desert runner, but in reality it was no different from the 2.7 Bronco OBX with Sasquatch in 2021-2022, and only marginally different with the HOSS 3.0 suspension (available from 2022.5-2024).

Also, in non-sasquatch trim the 2.7 OBX has a better power to weight ratio, so one could argue that it's the "fast" Bronco. Ford unnecessarily made this a mess.

 

[Kevin Scarbel]

Just my 2 cents… wish they would discontinue the HE for 2025. Making it a sub limited model per se, to the HLE , especially now that they have the 2 new other heritage like models coming for 2025.

I certainly don't connect the Freewheeling or Stroppe with the Heritage Edition.
And that's a good thing, as the Freewheeling is going to be a huge sales flop, and the Stroppe will only see limited customer uptake, alike the too excessive Raptor (I'd limit production to 1,966).

 

[BroncoChallenger]

Yeah it's self-fulfilling prophecy unfortunately. The less people that buy it, the less configurations those options will be available on, which in turn leads to less people buying it. Rinse/repeat. Turns into a negative feedback loop.

For a long time smaller vehicles and the manual transmissions were kept alive largely thanks to the Europeans. But both Europe and China are moving towards EVs at a MUCH more rapid pace than we are here. (Nearly 25% of new vehicle sales in Europe are EV/PHEV, 38% in China, versus only 10% here in America.) So not looking good.

Problem across the entire automotive industry, not unique to one vehicle or manufacturer. And the only way around I can see is if we in America start buying those options again.

Europe and China are also investing in their public infrastructure, thus the need for a vehicle that can go 500+ miles and have a fast refuel/recharge isn't as prominent in those areas. They are, by necessity, crowded much closer together - that's why their cars have always been smaller anyway.

'Rugged individualism' and space to spread out creates a different problem here.

 

[mpeugeot]

I certainly don't connect the Freewheeling or Stroppe with the Heritage Edition.
And that's a good thing, as the Freewheeling is going to be a huge sale flop, and the Stroppe will only see limited customer uptake, alike the too excessive Raptor (I'd limit production to 1,966).

The Freewheeling edition is going to flop hard. They really should have done something innovative with it.

Possible examples, rear locker and a front torsen, a 2.3 Powerboost, or even just a rear limited slip/torsen...

Something, anything, to make it just a little exclusive/special. Hell, it could have been massaging seats, or a standard ignition interlock (because you would need to be drunk AF to order the FreeWilly package).

 

[Kevin Scarbel]

Europe and China are also investing in their public infrastructure, thus the need for a vehicle that can go 500+ miles and have a fast refuel/recharge isn't as prominent in those areas. They are, by necessity, crowded much closer together - that's why their cars have always been smaller anyway.

'Rugged individualism' and space to spread out creates a different problem here.

China invested massively in public infrastructure back in 2008-2010 to successfully avoid the global financial crisis.
What do you mean "crowded much closer together"? May I ask, how many times have you been to China?

 

[Lowcountry Bronco]

The Freewheeling edition is going to flop hard. They really should have done something innovative with it.

Possible examples, rear locker and a front torsen, a 2.3 Powerboost, or even just a rear limited slip/torsen...

Something, anything, to make it just a little exclusive/special. Hell, it could have been massaging seats, or a standard ignition interlock (because you would need to be drunk AF to order the FreeWilly package).

I do like the Free Wheeling package but yep, I'm an odd one. Two door would have helped a little and been interesting but Ford trying to run three different "heritage" trims/pkgs at the same time with FW, HE and Stroppe while killing off other tried and true sellers is very short sighted of Ford.

 

[BobbySaggz]

It falls apart in 2021-2022, and arguably even 2023-2024.

Sure, the WildTrak was marketed as the high speed desert runner, but in reality it was no different from the 2.7 Bronco OBX with Sasquatch in 2021-2022, and only marginally different with the HOSS 3.0 suspension (available from 2022.5-2024).

Ford unnecessarily made this a mess.

It's an oversimplification for the casual buyer presented with choice overload. You're selling to someone who really only cares if you have X car in blue instead of red.

With the Sasquatch package available on every trim, there are such marginal differences between each that it's all moot. At a minimum, the trims still allow people to arbitrarily group themselves as a means of chasing down their "ideal self". Think you're tough and need to stroke your ego? Buy the loaded Badlands or Raptor instead of the Prius that would better suit your commute.

A mess? Without a doubt, but the silver lining is that most of the parts are interchangeable and it's easy enough to swap them around.

 

[mpeugeot]

A mess? Without a doubt, but the silver lining is that most of the parts are interchangeable and it's easy enough to swap them around.

This is truly the silver lining. The modularity has been a godsend. It's the one thing that makes the Bronco worth investing in (Jeep does this reasonably well too).

BTW, I did think you did as good of a job of simplifying it as was possible.

 

[asurfer11]

This is truly the silver lining. The modularity has been a godsend. It's the one thing that makes the Bronco worth investing in (Jeep does this reasonably well too).

BTW, I did think you did as good of a job of simplifying it as was possible.

Any idea if the 4dr white mod top will fit other trims?
I wanted to order a 4dr HE but options are so limited- no mod front bumper,you cant even order the signature headlights, let alone a two dr HE for 2025. Gonna do a badlands instead…

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