Bronco Desert Rising Edition Debut

[HotdogThud]

Bit late in the year for April Fool's jokes, no?

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[Villagevip]

Should be called the San Francisco Edition....If you get my drift....
Of course, nothing wrong with that....

 

[Blue Max]

Run Forest, run!!

 

[vrtical]

Ford Marketing yeah we cant sell enough 2DRs so axe them, but we will create this mass market version which is suppose to sell well? WTF does this color scheme have to do with Desert?

 

[userdude]

Ford Marketing yeah we cant sell enough 2DRs so axe them, but we will create this mass market version which is suppose to sell well? WTF does this color scheme have to do with Desert?

No offense, but it explains it in the very first paragraph. I don't know it's a mass market version either, it's Ford going for aftermarket upgrade dollars on the woman's pink lovers niche market.

 

[userdude]

Yes, I should've made a point that it included the SAS package, but taking out the cost of SAS, that is still a lot of money for some decals and different colored seats and grille.

Actually, I bet it's a full white-base wrap. I don't know that for sure, but that would make sense on the aftermarket at that price.

 

[DarthLincoln]

This combo is obviously wildly unappealing to the majority of the Bronco crowd, but the bigger story is Ford Custom Garage - lots more options will be coming and there appears to be some options already on the website. Choice and competition is good.

https://www.ford.com/custom-garage/#package-content

It will be interesting to watch what they come up with.

Not a fan of the Big Bend grille used on all the packages shown on the website. At least the pink coral one has a nice unique grille.

 

[BearPatrol]

I honestly prefer the other Pink Utah Edition Broncos

 

[TooMuchWombat]

This looks very non-professional-aftermarket for something coming straight from Ford... and I like the Wrangler in Tuscadero Pink, so its not the color. It's just the execution.

 

[ThunderFlash]

Not the first to see shades of pink in the desert. Bad A$$ Barbie Land Rover....

 

[Squatch]

I don't like it because it is half-assed, not due to the colors.

Ford should switch from "any color as long as it's black" to "the Bronco is available in several colors, buy it or don't."

Ford expects you to believe they can't figure out how to offer colors. That's a lie. They don't want to. They're focused on the bell curve, normal distribution and forcing everyone into one standard deviation by not giving us any other choices if we want a Bronco.

This is why we don't have Orange Broncos for 2027. Someone at Ford said, "let's offer sticker packages, that'll shut 'em up enough that they don't switch to Jeep."

I hate this, because of what it represents. It's another example of Ford kicking their enthusiasts in the teeth and then foisting a half-hearted, but full-priced, "custom" package on buyers to merely placate and pacify instead of innovate.

Get customers hooked and bleed them dry.

You guys get that this is not for YOU, right?

Damn, way to sound sexist.

 

[userdude]

Not the first to see shades of pink in the desert. Bad A$$ Barbie Land Rover....

Well...

 

[Lotus Dave]

Can decals get a recall???

 

[skhubbard93]

So it's...a pink Bronco. Got it.

...The net cost is $7230, still very steep for a color package.

Pink Bronco, comes with a Pink Tax. Got it.

 

[HalfmuleFarmer]

Damn, way to sound sexist.

I’m just always surprised that people here are surprised to discover that not every Bronco variation is aimed at them as the target customer.

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