Bronco Desert Rising Edition Debut

[userdude]

I mean, the price seems kind've crazy and it's not for me, but it's got a nice fit and finish. I think the interior would look better with white seat shoulders and backs. I guess Ford bought too many hectares of that gunmetal MGV for it to go to waste... lol

Call me crazy, but I don't have to hate on it to feel like a man and there are plenty of "manly packages" (lol) available that there's room in the stable for an artistic take like this.

Sponsored

 

[Dusty]

So it's...a pink Bronco. Got it.

 

[Newbie]

 

[RagnarKon]

The custom seats are a nice touch. The magenta is solid but would have thought a desert/sunset themed Bronco would also lean more towards the orange/red hues.

I feel like this thing has a very specific target market, and that target market is going to absolutely love it.

 

[Smocaine]

I would buy those side graphics but it's yet another 4D/auto exclusive package

 

[HalfmuleFarmer]

The magenta is solid but would have thought a desert/sunset themed Bronco would also lean more towards the orange/red hues.

It does get very pink out here in Utah. And pink is very trendy right now. It’ll match your soccer shoes.

 

[userdude]

It does get very pink out here in Utah. And pink is very trendy right now. It’ll match your soccer shoes.

We used to have deep pink/magenta sunsets in Houston during the summer, not all the time but I remember several. Also some orange. But like everything was pink, the light was pink or magenta. I called them "chemical sunsets" because, y'know, it's HOUSTON, but apparently it's a normal thing. Has to do with fine sand in the atmosphere and the sunlight refracting through that or whatever.

 

[Blackcat]

Jeep's doing the same thing with the 12 for 12 Wrangler releases. Basically, sticker packages/interior surface changes that everyone on the Jeep Forum hates. Ford pulled a 'hold my beer' on this one.....

 

[BoostedBronco]

This combo is obviously wildly unappealing to the majority of the Bronco crowd, but the bigger story is Ford Custom Garage - lots more options will be coming and there appears to be some options already on the website. Choice and competition is good.

https://www.ford.com/custom-garage/#package-content

 

[userdude]

Jeep's doing the same thing with the 12 for 12 Wrangler releases. Basically, sticker packages/interior surface changes that everyone on the Jeep Forum hates. Ford pulled a 'hold my beer' on this one.....

The forum: "Wah! I want more colors!! Wah!"

Ford: "I'll show you color, bitches!!"

The forum: "Wah! I want a blackout or murdered out Bronco!! Wah!"

 

[RagnarKon]

It does get very pink out here in Utah. And pink is very trendy right now. It’ll match your soccer shoes.

Heh, I actually do have hot-pink soccer cleats!! Though... nowadays they're more grass-stain pink.

The pink doesn't bother me at all, but when I think of Utah sunrise/sunset, I also picture orange/yellow/reds. Orange in particular.

Jeep's doing the same thing with the 12 for 12 Wrangler releases. Basically, sticker packages/interior surface changes that everyone on the Jeep Forum hates. Ford pulled a 'hold my beer' on this one.....

You mean to tell me that they don't like their lower-trim Jeep with a V8 that costs $73,000? Color me shocked!!

Tbh though, I actually do like the Whitecap Jeep... maybe I just have a thing for orange?

 

[RR25HB]

How Utah's Desert Landscape Inspired New, Bold Ford Bronco Design (Desert Rising Edition)

July 27, 2026

By Hana Medina freelance contributor for Ford

The Great Salt Lake doesn't look much like a lake in July. The north arm runs coral and nearly rose-colored, teeming with microscopic organisms thriving in the briny water. And the sand dunes take on berry hues at dawn and dusk.

These desert landscapes are what senior designer Bhavna Mistry and the Ford team brought back to the studio as they designed Desert Rising, a new Bronco trim and customization package available to order starting today.

It's the first of a new line of packages Ford is calling the Horizon Series, offered through Ford Custom Garage.

I recently talked with Mistry about the inspiration behind the design.

Ford has a long history of desert racing. How did that influence this design?

Desert racing runs deep in the Bronco® DNA, but for us, inspiration didn't come from the racing itself. It started with the environment it sat in: the desert, and those magical moments of calm and thrill before and after the race, when the whole place transforms into amazing tones of berry. It's like a reward at the end of it.

Magenta is unexpected for Bronco. Can you tell me more about these colors?

Every color story starts with a place. This one starts here in Utah.

The color palette draws its inspiration from natural phenomena that take place in some of the most iconic locations. Starting with the Great Salt Lake, as temperatures rise and water levels drop, that portion of the lake turns almost neon in color due to the rare natural phenomena: the microbiomes that use pink or purple pigment to capture the sunlight into energy.

Similarly, at Coral Pink Sand Dunes, the hues shift throughout the day, but it's the magical moments at dawn and dusk, when they deepen into rich, saturated tones of berry, that inspired us.

And after a rare rainfall in the desert, the cactus bursts into a sudden bloom of bright magenta, a bold pop of color in the harshest landscape on the planet. That's what resonates with the spirit of Bronco for us: built to withstand the harshest terrain, capable of something unexpected, yet full of energy.


Tell me about the exterior graphics. What's the story you're trying to tell there?

Graphics on the body side are a suggestive, abstract interpretation of the landscapes that inspired us and carry the same energy as those magical moments we chased. They're optional to the package; customers can choose how much of a bold statement they want to make.


How did you approach interior design?

We carried the same discipline inside the cabin. The interior offers striking two-tone leather seats in magenta and black with accent stitching from Katzkin, plus a pop of color on the grab handles that ties beautifully with exterior elements, highly capable Method wheels, trail sights, and the bucky on the tailgate.

Tell me about the design process. How long did it take to go from concept to creation?

The team, which also includes Nahshon Francis and Jim Ransdell, were challenged to develop a bold concept that reflects core values of Bronco while connecting with customers' lifestyles. Moving fast and getting ideas to market quickly is a hallmark of the Ford Custom Garage team, and that was part of the approach here.


There are many iterations of the Bronco. Tell me more about Ford Custom Garage.

Almost half of the ford customers want to personalize. We continue to see the desire for personalization grow. And our mission is to make it as easy, curated, and worry free as possible while still providing unique builds.

We want people to fall in love with Ford Custom Garage packages. Enthusiasts want to personalize their vehicles, and we recognize that every trim package isn't for every customer. Desert Rising was designed for those looking for something bold, expressive, and fun. We hope drivers take these vehicles to unforgettable destinations that only a Bronco can reach, creating memories along the way.

One of the biggest benefits of choosing a Ford Custom Garage package is that it's backed by Ford. The packages feature model-specific Ford Racing Parts and accessories, which are all considered original equipment manufacturer components. When installed by a Ford dealer or ASE-certified technician, they maintain the vehicle's standard new-vehicle warranty.

On which Bronco models is this trim package available?

It's available on the Outer Banks model, in four exterior colors: Oxford White, Shadow Black, Avalanche Gray, and Ruby Red.


Which features will enthusiasts be excited about?

This vehicle combines off-roading (including the capability of the Sasquatch® Package) with beauty. I think they will appreciate our collaboration with Method wheels and how were able to work with them to get the color tie-in with the rest of the elements on the car, and a little splash of magenta on the center cap. It’s those tiny details that make the whole package cohesive. We also have a limited-edition, serialized center console badge that makes it truly special.

When will it be available in dealerships?

Orders are open as of July 27, 2026.


How much does the Bronco Desert Rising Edition package cost?

The manufacturer's suggested retail price for the Bronco Desert Rising Edition package is $13,695.


What else can customers expect?

Desert Rising is just the first chapter in the Horizon Series. There's more to come, and we're excited to continue sharing that story.


VIDEO:





MORE PHOTOS:

I'm sure there is a market for the Magenta Bronco, but it ain't me. Looks like it can take the tough rigors of a golf course, however.

 

[mdainsd]

Barbies Pretty in Pink Bronco.

 

[EasternSierra]

A $14k sticker package that comes with a painted grille, wheels, and dyed leather! The profit off that and the profit off of the extra earned interest through Ford Credit should make the shareholders extremely happy! Ford is top notch at figuring out what people will overpay for instead of doing it themselves and getting them to finance it at the same time!

$6465 of that comes from the included Sasquatch Package. That means the net cost is $7230, still very steep for a color package.

I don't think these special packages that cost $$$ should be a higher priority than just getting some more vibrant colors and less gray into the current paint offerings. Offer a pink and magenta (exterior/interior) Bronco for a small upcharge, somewhat more than you pay for just a different exterior paint. Also offer interior color options other than black/gray.

 

[userdude]

Heh, I actually do have hot-pink soccer cleats!! Though... nowadays they're more grass-stain pink.

The pink doesn't bother me at all, but when I think of Utah sunrise/sunset, I also picture orange/yellow/reds. Orange in particular.


You mean to tell me that they don't like their lower-trim Jeep with a V8 that costs $73,000? Color me shocked!!

Tbh though, I actually do like the Whitecap Jeep... maybe I just have a thing for orange?

People keep missing what it's a reference to; it's not to the desert sunset itself, but the terrain and the color of dunes at dawn and dusk during the summer (it even references a Coral Pink Sand Dunes area). This is about the Great Salt Lake, which from what I understand is it's own strange environment.

The Great Salt Lake doesn't look much like a lake in July. The north arm runs coral and nearly rose-colored, teeming with microscopic organisms thriving in the briny water. And the sand dunes take on berry hues at dawn and dusk.

These desert landscapes are what senior designer Bhavna Mistry and the Ford team brought back to the studio as they designed Desert Rising, a new Bronco trim and customization package available to order starting today.

Sponsored