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Filson is bringing me back to Ford
- Thread starter chris_rosen
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I personally saw the link on ford.com stating that the Filson would have 418 hp (same as Raptor). Although, I doubted it would come to be. It also doesn't seem to be there any more. Odd.
There are multiple links/screenshots showing (showed) 418 in the main Filson thread.
We'll see. If I were a betting man I'd bet against 418.
It’s definitely a tempting upgrade for me. I want to see what the ’27 BRaptor changes are though. I suspect it will get cooled seats and maybe a few of the Filson upgrades as well. I do wish they had put more adjustable seats in the Filson, an extending thigh support would have me in line at the dealer asap.
I would think if plush seats are one’s #1 issue, perhaps a Bronco is the wrong vehicle? If one is willing to spend Braptor or Filson trim dollars and fancy seats are what get you into a dealership, aren’t there better lux options out there than an expensive Ford? Just asking, as this point comes up over and over and leaves me consistently confused!
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Plush seats is a pretty dismissive framing. I have long legs so if I don’t get enough thigh support my lower back starts aching really bad on long trips. My old Tacoma was so brutal I had to sell it. Sure maybe comfortable seats don’t matter if all you’re doing is short trail rides or going to the mall but for those of us that live out West multi-hour drives to the trails are just the reality.
Well, I’d say comfortable seats matter to everyone, but like most of the owners on this site, I’ve owned a bunch of different vehicles and I find the default Bronco seats fine. But they’re not cooled, they’re not infinitely adjustable, and there’s no memory settings (which seems to drive people batty). They’re not up to the standards of most 6-figure vehicles. But like the rest of the Bronco, they’re functional first and lux second. That just seems like what you’re getting when you buy a Bronco.
PS: I‘m an older guy, I live out West and I’m over 6’ tall. I’ll confess the trails are mostly at my doorstep and not multi-hour drives, but I did do a big 2000-mile loop this Spring.
https://www.bronco6g.com/forum/threads/tips-n-arizona-nm-co-road-trip.130080/
Was driving 6-7 hours a day tiring? Yes. Were the seats a problem? No.
I mean that’s cool that they work for you but more adjustability just means they work for a wider range of people. I don’t find the Bronco seats to be terrible by any means but the Raptors are definitely more comfortable and if they are doing to add a luxury variant I think adding more seat adjustments is a reasonable ask. Frankly I’m guessing people like me are the target audience for the Filson and people like you less so.
It’s not just height it’s the leg to arms proportion. A lot of the problems from the Taco came from lack of adjustment range on the steering wheel which either meant I was too far away and had to hunch forward a bit to grab the wheel or too close and my thighs were up in the air. The Bronco is much better but I don’t think have some extra thigh support is a crazy ask for an $80k luxury version of it.
Fair enough. Hey, I’m hoping the Filson trim satisfies all the lux feature needs of everyone! And that it gets some Jackson Holers out on the trails. I can remember when it wasn’t possible to spend $80K on a truck! $60K for a loaded Badlands felt nuts!
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G-Wagons start at twice the price of a Filson. There is a lot of market space between those two.
Overall, it’s an interesting brand question that the Filson trim will go aways towards answering. Is chasing the high end of the SUV consumer market a fool’s errand for a Ford-badged vehicle, or will it pay off either in sales or halo effect? G-Wagons do *start* at +$150K, so that’s not really a competitor, but Lexus, Rover, Scout, Ineos, Toyota, and maybe new offerings from GM are.
A lot of brands (Disney, for example) have created new “VIP” packages over the last decade because they’ve found 1% customers more than willing to pay the price, and if they don’t have the product available they’re leaving money on the table.
The question for Ford is maybe how lux can a Bronco actually get and still be “on brand” as a rugged, outdoorsman vehicle? TBD, but I think they’re doing a pretty good job with the Filson messaging and not straying into grandpa’s lane by making it a Lincoln. Is it worth $80K? The market will decide.
I don't think so. The Eddie Bauers and King Ranch editions seemed to do well for Ford in the past. A Filson Bronco seems aligned with things that have worked well for them in the past.
As far as how luxury it can get, I think the Defender is a good comparison as what direction they could choose to go and maintain some semblance of ruggedness.
As far as how luxury it can get, I think the Defender is a good comparison as what direction they could choose to go and maintain some semblance of ruggedness.
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I would like the standard output 2.7L to remain an option. Many would opt for that, for the fuel economy.
In other words, I'd like to see three engine options, 2.3L, 2.7L and the detuned 3.0L available in select models.
I also want a Tremec-sourced 7-speed manual spec'd (torque capacity) for the 2.7L and 3.0L.
Someone else brought up the G-Wagen, I agree with you this would be up against more the GX and Ineos. The GX is still like impossible to get without a mark-up so there is a market there. I suspect the Filson is as much of a testing the waters going upmarket as anything else. I suspect they will go full luxury under the Lincoln brand. I actually think a Lincoln Bronco Raptor variant for like ~$130k would sell well. I’d buy one.
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