The Bronco alternative just got even better

[doublebullout]

Reminds me a little of the older Dodge Durangos

Exactly what I was thinking. Also has some current gen Honda Pilot lines. The Bronco doesn't look like anything else, which is a big point in its favor.

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[RagnarKon]

I'll admit I've spent more time thinking about this topic in my head than I care to admit. Been trying to think of how can squeeze this into their lineup because it obviously would take sales away from Explorer (their #1 SUV) and the Bronco (something we all care about here).

SO... general questions for the crowd:

• Would you trade in your Bronco for an Everest if it were to come stateside??
• Would you buy an Everest if it was only available in a hybrid powertrain? Would it replace your Bronco??
• Would you rather see the Bronco get a hybrid powertrain??
• Would you buy an Everest if it was a slightly more luxury-oriented SUV but not quite all of the off-road capabilities of the Bronco??

---

EDIT-- In case it wasn't obvious, I think it could fit into the Ford lineup here in North America if it came in as a slightly more upscale SUV with the hybrid powertrain. But the question is if people would still want it.

 

[userdude]

I'll admit I've spent more time thinking about this topic in my head than I care to admit. Been trying to think of how can squeeze this into their lineup because it obviously would take sales away from Explorer (their #1 SUV) and the Bronco (something we all care about here).

SO... general questions for the crowd:

• Would you trade in your Bronco for an Everest if it were to come stateside??
• Would you buy an Everest if it was only available in a hybrid powertrain? Would it replace your Bronco??
• Would you rather see the Bronco get a hybrid powertrain??
• Would you buy an Everest if it was a slightly more luxury-oriented SUV but not quite all of the off-road capabilities of the Bronco??

No.

 

[Felix808]

It looks like it's out to compete with the 4-runner styling wise

 

[userdude]

I'll admit I've spent more time thinking about this topic in my head than I care to admit. Been trying to think of how can squeeze this into their lineup because it obviously would take sales away from Explorer (their #1 SUV) and the Bronco (something we all care about here).

SO... general questions for the crowd:

• Would you trade in your Bronco for an Everest if it were to come stateside??
• Would you buy an Everest if it was only available in a hybrid powertrain? Would it replace your Bronco??
• Would you rather see the Bronco get a hybrid powertrain??
• Would you buy an Everest if it was a slightly more luxury-oriented SUV but not quite all of the off-road capabilities of the Bronco??

Actually, what if they added it to the Lincoln brand?

 

[HighVelocity]

If this were brought stateside, It would likely replace the current Explorer.

Being that it has too many doors, it's not a direct Bronco competitor.

 

[Kevin Scarbel]

I'll admit I've spent more time thinking about this topic in my head than I care to admit. Been trying to think of how can squeeze this into their lineup because it obviously would take sales away from Explorer (their #1 SUV) and the Bronco (something we all care about here).

SO... general questions for the crowd:

• Would you trade in your Bronco for an Everest if it were to come stateside??
• Would you buy an Everest if it was only available in a hybrid powertrain? Would it replace your Bronco??
• Would you rather see the Bronco get a hybrid powertrain??
• Would you buy an Everest if it was a slightly more luxury-oriented SUV but not quite all of the off-road capabilities of the Bronco??

---

EDIT-- In case it wasn't obvious, I think it could fit into the Ford lineup here in North America if it came in as a slightly more upscale SUV with the hybrid powertrain. But the question is if people would still want it.

The Explorer is what your wife drives. The Everest is a true off-road body-on-frame vehicle alike Bronco. However, while they're both built on the Ford Australia-designed T6 Ranger platform, Everest and Bronco are different in every way.

 

[RagnarKon]

The Explorer is what your wife drives. The Everest is a true off-road body-on-frame vehicle alike Bronco. However, while they're both built on the Ford Australia-designed T6 Ranger platform, Everest and Bronco are different in every way.

Oh I agree the vehicles are very different, but the overall customer base has a lot of overlap between Bronco and Everest, which is the problem.

Of course, the more hard-core off-roaders would stick with the Bronco. No question about that.

But my hunch is there are a ton of "weekend adventurers" (for lack of a better term) who need more of a family vehicle during the week, but still something that can be used off-road and some light towing on the weekend. Today they would likely be willing to buy a Bronco. But if the Everest was available, they probably would buy that over the Bronco.

So the question is if the more enthusiast off-road market is large enough to support and make Bronco a financially viable product on it's own. Personally, I don't think it is, and I'm guessing the folks at Ford also believe the same thing since there is very little market overlap between the Bronco and the Everest.

 

[Kevin Scarbel]

Oh I agree the vehicles are very different, but the overall customer base has a lot of overlap between Bronco and Everest, which is the problem.

Of course, the more hard-core off-roaders would stick with the Bronco. No question about that.

But my hunch is there are a ton of "weekend adventurers" (for lack of a better term) who need more of a family vehicle during the week, but still something that can be used off-road and some light towing on the weekend. Today they would likely be willing to buy a Bronco. But if the Everest was available, they probably would buy that over the Bronco.

So the question is if the more enthusiast off-road market is large enough to support and make Bronco a financially viable product on it's own. Personally, I don't think it is, and I'm guessing the folks at Ford also believe the same thing since there is very little market overlap between the Bronco and the Everest.

I own two Broncos, and would leap at the chance to finally get an Everest here.
If I was planning a 12-hour run to Orlando, although I find my SAS Bronco's extremely well riding, comfortable, economical and quiet on the highway, I would definitely take my family in the Everest over one of the Broncos for that trip.

Introduced in 2011, Ford Australia's engineers hit the ball out of the park with the T6 Ranger and Everest. And that superb platform of course underpins the Bronco.

 

[PWillette]

No manual, no go

 

[AZ_Liberty]

SO... general questions for the crowd:

• Would you trade in your Bronco for an Everest if it were to come stateside??
• Would you buy an Everest if it was only available in a hybrid powertrain? Would it replace your Bronco??
• Would you rather see the Bronco get a hybrid powertrain??
• Would you buy an Everest if it was a slightly more luxury-oriented SUV but not quite all of the off-road capabilities of the Bronco??

If it came in a stick shift and if the B-pillar didn't stab me in the shoulder, maybe.
Absolutely not. I have zero use for hybrids.
See Above, I have zero se for hybrids
Bronco has too much luxury in it as it is. Maybe they should sell it as a Lincoln.

 

[Bill K]

This will be my next truck.
.
https://www.caranddriver.com/news/a61947917/ford-everest-tremor-suv-revealed/

You'll just have to learn how to say "G'day Mate" correctly after you move

 

[SeptuagenerianSasquatch]

I would take sales from Explorer, but the Sport would get hit the worst, that's why we'll never see it.

Ford needs to think like Proctor and Gamble: the more shelf space (or dealer floor space) you occupy, the more likely the customer is going out the door with one of your products. Sixteen detergents, seven marketed in the US, and how many sub-varieties of Tide are there, anyway?

Take a moment in the supermarket detergent aisle, and look at how many of those jugs are P&G. You'll see what I mean. The same logic applied in the 50s & 60s when GM ran 5 marques. If you weren't swayed with the Buick "Prestige" you just might fall for the Oldsmobile "Elite" (hypothetical models), six of one to half-dozen of the other. Yeah, GM has simplified all that, but the marketing principle still applies.

Now

 

[CarmeloS]

How much for the turbo diesel, and could I swap in a Tremec to handle the additional tq?

 

[SeptuagenerianSasquatch]

Bronco has too much luxury in it as it is. Maybe they should sell it as a Lincoln.

I wouldn't be surprised if they do put a Lincoln marque on it. The Bronco pickup is in the works, they say. Can you imagine a Lincoln "Bronco" pickup? They'll sure stare when I back my cigarette boat down the boat launch at the yacht club!

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