2-door is huge constraint

[NDBadlands21]

Tried to send (another) email to the guy in charge of the Bronco orders at my dealership that hasn't responded to the email I sent a couple weeks back. Nothing big, just asked if he could tell me how many orders were in front of mine and how many are they allocated monthly. Didn't expect an answer, but I did get an email back - a bounce message because he no longer works there.

I confirmed with the sales manager, who tried his best to find out but I think he ended up calling the same number we're all told to call. When he called back, he said that right now the 2-door model is the biggest constraint - of the entire Bronco production right now, only 15% are the 2-door. Mind you, I do have the Sasquatch and Lux packages too, so it's not the only constraint, but it's the biggest one right now. I'm gonna stick it out and wait for it (been waiting 543 days already), but if anyone out there with a 2-door order is willing to change, you might get it sooner.

Mine shipped 4/9. First day reservation holder. LUX, 2.3 auto, tow package and brush guard.

Sponsored

 

[shadocontrol]

Does it seem like they are building 2drs in batches? My build week seemed to have a good bit of 2drs in it including mine.

Very likely. I know when I ordered my ‘99 2 door Yukon, GM had to switch over the production line to build 2 doors. I’d bet Ford has to do the same thing.

 

[mpeugeot]

Tried to send (another) email to the guy in charge of the Bronco orders at my dealership that hasn't responded to the email I sent a couple weeks back. Nothing big, just asked if he could tell me how many orders were in front of mine and how many are they allocated monthly. Didn't expect an answer, but I did get an email back - a bounce message because he no longer works there.

I confirmed with the sales manager, who tried his best to find out but I think he ended up calling the same number we're all told to call. When he called back, he said that right now the 2-door model is the biggest constraint - of the entire Bronco production right now, only 15% are the 2-door. Mind you, I do have the Sasquatch and Lux packages too, so it's not the only constraint, but it's the biggest one right now. I'm gonna stick it out and wait for it (been waiting 543 days already), but if anyone out there with a 2-door order is willing to change, you might get it sooner.

It's worth waiting for... I know that is meme worthy, but I have a 2 door OBX with Lux and Tow. I wouldn't sell it for 90k.

 

[Oldred57]

Here’s what I think happened (and if anyone has better information please let me know). Wrangler 4 doors outsell 2 doors all day. With that information ford counted on more 4 door orders. What they didn’t count on was a huge wave of purist who wanted a 2 door style in the initial run. That plus the no soft top option caught them with their pants down. When all this settles I’ll imagine it will be back to their original plan.

 

[Havoc1]

Tried to send (another) email to the guy in charge of the Bronco orders at my dealership that hasn't responded to the email I sent a couple weeks back. Nothing big, just asked if he could tell me how many orders were in front of mine and how many are they allocated monthly. Didn't expect an answer, but I did get an email back - a bounce message because he no longer works there.

I confirmed with the sales manager, who tried his best to find out but I think he ended up calling the same number we're all told to call. When he called back, he said that right now the 2-door model is the biggest constraint - of the entire Bronco production right now, only 15% are the 2-door. Mind you, I do have the Sasquatch and Lux packages too, so it's not the only constraint, but it's the biggest one right now. I'm gonna stick it out and wait for it (been waiting 543 days already), but if anyone out there with a 2-door order is willing to change, you might get it sooner.

What dealer did you order from because I had the same issue where I couldn't get a hold of the guy, until I walked in and asked to work with someone else.

So is that a not gonna answer that?

 

[BlueBronco]

Very likely. I know when I ordered my ‘99 2 door Yukon, GM had to switch over the production line to build 2 doors. I’d bet Ford has to do the same thing.

If they can build the Ranger on the same line without missing a beat I think they can build 2-doors as well. If you look at the assembly line photos that are posted you usually see a mix of 4-doors, 2-doors and Rangers in the mix

 

[Bronco cat]

I think the biggest constraint these days is an early reservation at small or mid sized dealer.

I don’t think dealer size matters. My dealer is tiny. Only sells ford in a town of less than 2000 people and I was his #3 res holder. He had six allocation for 2021 but only 5 buildable units and mine was one of them. It really comes down to buildable unit and if the dealer has allocations. Unfortunately reservations don’t matter at this point.

 

[yippeekiyay]

The 2 door is something I wasn't going to budge on no matter how long the wait was.

Stick to your guns, it's worth it!

If good things come to those who wait, then waiting a great long time means something truly great is coming your way

 

[Razorbak86]

I don’t think dealer size matters. My dealer is tiny. Only sells ford in a town of less than 2000 people and I was his #3 res holder. He had six allocation for 2021 but only 5 buildable units and mine was one of them. It really comes down to buildable unit and if the dealer has allocations. Unfortunately reservations don’t matter at this point.

A few weeks ago, I would have generally agreed with you, but since that time, Ford has closed the order book for 22MY, so the only thing they can build is in the USOB, and they increased the allocations for dealers, so more special orders are being built instead of dealer stock.

 

[AZ_Liberty]

I don't see it as a constraint, just a ford choice to choose profit over customer service.
Is not that ford can't get the parts

I think "get the parts" is still one of the problems.

I'm not convinced that when Ford and Webasto "fixed" the hard top mold that they actually completely fixed all of their manufacturing issues.

I'm convinced the yield on the larger 2-door hard top cap is lower than on the 4-Door. So even though the 4-door hard top is 4 parts instead of three, they are easier to make.

But I am also convinced that Ford will choose profit over service, and if they have enough tops to build fully tricked out Badlands and Wildtracks they will take the extra $$$ rather than build my 2-Door Base.

 

[DUSTYcazOREGON]

Tried to send (another) email to the guy in charge of the Bronco orders at my dealership that hasn't responded to the email I sent a couple weeks back. Nothing big, just asked if he could tell me how many orders were in front of mine and how many are they allocated monthly. Didn't expect an answer, but I did get an email back - a bounce message because he no longer works there.

I confirmed with the sales manager, who tried his best to find out but I think he ended up calling the same number we're all told to call. When he called back, he said that right now the 2-door model is the biggest constraint - of the entire Bronco production right now, only 15% are the 2-door. Mind you, I do have the Sasquatch and Lux packages too, so it's not the only constraint, but it's the biggest one right now. I'm gonna stick it out and wait for it (been waiting 543 days already), but if anyone out there with a 2-door order is willing to change, you might get it sooner.

All I know is we are all seeing more 2 doors being delivered. What is pissing me off more than anything is seeing walk-in orders from 3-4 months ago being delivered right now as many of us early reservation holders (with exact same builds) still are NOT even scheduled. I saw 2 more of these tonight......it is infuriating!!!

 

[AZ_Liberty]

Here’s what I think happened (and if anyone has better information please let me know). Wrangler 4 doors outsell 2 doors all day. With that information ford counted on more 4 door orders. What they didn’t count on was a huge wave of purist who wanted a 2 door style in the initial run.

No. The whole point of reservations (besides marketing hype) was for Ford to get a good idea of the product mix going in for planning. They got 80,000-90,000 orders in 72 hours. You can't say they "guessed wrong" when they actually had data 9 months before they actually started building.

Also, anyone who knows automotive could have predicted the mix. The only thing that surprises me is how low the Manual take rate is, but that's mostly because Ford made it really hard to get a manual by not allowing you to get the bigger engine or a base 4-door, which made a lot of people settle for a automatic. If they let us have the Coyote 5.0 and a stick shift I can guarantee that 35-40% would have been sticks.

Whenever a new model comes out the order banks are highly biased towards enthusiast builds. When they brought back the Camero, more than half the orders were for convertibles, even though hard tops normally outsell them 8:1. More people order the manual tyranny, etc. That normally fades to a normal mix in the 3rd year or so.

 

[DUSTYcazOREGON]

And of course, the next post I end up looking at is someone whose signature mirrors mine, except they have a 2.7 and didn't reserve - ordered in December 2021 and has a build date. I'm happy for him but wondering if Ford is ever going to build mine.

And when I say mirrors, same color, model, everything else.

I have now seen 4 today. 4 people receiving their Bronco this week or scheduled for production that were very late reservation holders or NO reservation...just a walk-in. One guy ordered his on 1-5-2022 and received it this week (no reservation). His build was identical to mine. @Ford Motor Company : WHY ARE VERY EARLY RESERVATION HOLDERS ORDERS NOT BEING PROCESSED WHILE WALKIN ORDERS WITH VERY SIMILAR OR THE SAME BUILD ARE GETTING BUILT AND DELIVERED???? We are all overdue for an explanation directly from the Bronco Management Team.

 

[DUSTYcazOREGON]

My 2door has been scheduled for 5-23-22 build week with 8-2-2020 res. So they are getting to us, slowly

Well my reservation was 7-16-2020 for a 2 door BD....I guess my order is skipped, lost or stuck in limbo land.

 

[Drex]

I have now seen 4 today. 4 people receiving their Bronco this week or scheduled for production that were very late reservation holders or NO reservation...just a walk-in. One guy ordered his on 1-5-2022 and received it this week (no reservation). His build was identical to mine. @Ford Motor Company : WHY ARE VERY EARLY RESERVATION HOLDERS ORDERS NOT BEING PROCESSED WHILE WALKIN ORDERS WITH VERY SIMILAR OR THE SAME BUILD ARE GETTING BUILT AND DELIVERED???? We are all overdue for an explanation directly from the Bronco Management Team.

Because Ford chose to change the terms and conditions of the reservation system to destroy it and make builds allocation based. As reservations and allocations are mutually exclusive, this completely predictable and expected end result, that will continue to get more lopsided, is what some folks have been screaming about for the last 18 months.

As to Ford's motivation for the bait and switch on reservations, I used to think it was catering to the big dealers, but with the news that they are following through with the Maverick being built in order order, meaning Ford can do the Bronco in order if they wanted, I'm leaning more towards it being a punitive measure against Granger/Stephens, and the other couple of dealers who got more orders then normal. {as a growing number of people are starting to believe} This fits in with Ford freezing the number of reservations portion of the formula retroactively to before the Grangetober special after Granger more then doubled their orders during that month in response to the original allocation formula (Granger and Stephens both increased the discount to try to maximize the number of reservations so that their earlier reservations could be filled per the unexpected addition of allocations, which worked too well, so Ford kneecapped then again by setting the arbitrary cut off date to the end of September for calculating percentages.) There was no reason to do that except to punish dealers who might have had a flurry of later reservations. (And the Hell with the day one and two folks who get caught up in it)

In any event, be it caving to big dealers or that Management is petty and vindictive enough to screw the end consumer to punish a dealer, it will not be flattering to Ford, so they will not be admitting or fixing it in any meaningful way beyond lip service. AKA you won't get an answer from Ford.

Sponsored