Twitter exchange ongoing with @mrlevine

[JWBroncoATL]

Eliminate dealers.... yea... right.... that way you can do your own warranty work.....

Are you familiar with Tesla?

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[2.3BigBend]

They are so focused on pushing that Bronco Sport garbage t

I said on another forum (this one too somewhere) how stupid it was to call this vehicle (which I believe is a very nice small CUV) a Bronco Sport, with emphasizes on BRONCO and how it was just confusing the hell out of people and watering down the Bronco itself. People argued at how successful it was and clearly Ford knew better. After 3 months they started offering a $500 factory incentive. And now that people are realizing they bought an Escape disguised as a Bronco and more people are realizing that there is a "real" Bronco, this sport will flop. It's a nice, well executed vehicle. But, it's an Escape, not a *B R O N C O* and it's cheesy Ford decided to call it that. And yes as you mentioned, Ford is taking dealers hostage to push the Sport just so they can get the real Bronco.

 

[Bronco21fan]

Eliminate dealers.... yea... right.... that way you can do your own warranty work.....

I’d be all for just dealers having service centers open and all vehicles sold will be direct to consumer of course this will eliminate salesman and woman positions so there’s really no winner

 

[TheWoo]

so there’s really no winner

Except for the actual customer

 

[Bronco21fan]

Except for the actual customer

Yes we would win salespeople would lose and there are some good salespeople but also a lot of bad just like evrything else in life there’s good and bad

 

[Little Foot]

So you expect Ford to build all reserved orders first for granger over stock orders for the other dealers. What did the other dealers do to not be able to order vehicles to sell. Granger bit off more then they can chew and many buyers bought into it. Blame granger not Ford.

You tell me?!?!?…..What is the point of making a reservation with a converted order if you have to wait until after all dealerships get their stock. If an order has been submitted by a customer, then that should take priority over dealer stock.

Every dealership has the ability to compete with Granger, Chapman Horsham and Steven’s Auto Center. Instead of competing with customer service and pricing, they are just bullying them thru whatever means possible (crying to daddy Ford to fight their battles after getting punched in the nose). Now daddy Ford is going to fight their battle, telling them it is going to be ok, we won’t let those smaller dealerships that are fighting back hurt you anymore….We won’t let them have all they worked for, we will take away their product so their customers HAVE to come to you instead, if they want their Broncos.

I will NEVER do a reservation again!!!!If I put in an order thru a dealership, I expect to be able to receive my vehicle in a timely manner. I ordered my Dad a Willy’s Unlimited eight weeks ago and we have it already. Allocations should NEVER be a factor for a customer ordering a car thru ANY manufacturer UNLESS they physically CANNOT be produced. But then the manufacturer needs to close off the ordering for that vehicle.

Ford screwed up the Explorer launch, the Bronco launch. I fully expect to see issues with the Lightning and Maverick as well….Good luck to all reservation holders. I will NEVER reserve a vehicle again, especially from Ford!!!!!

I fully expect all the other reservations by Ford to fail as well. Why would it not? Same system, different vehicle.

 

[fergthulhu]

So you expect Ford to build all reserved orders first for granger over stock orders for the other dealers. What did the other dealers do to not be able to order vehicles to sell. Granger bit off more then they can chew and many buyers bought into it. Blame granger not Ford.

Yes, ideally...since that was what Ford offered us.

What did the other dealers do? A bad job at selling Broncos apparently.

 

[Ramble_Offroad]

Imagine making yourself look this obtuse, publicly.

This is not about money. Anybody think that is off base.

This is about how every single dealership in my area I spoke to (in person & via phone) we’re rude, uneducated lairs that were unwilling to have a straightforward conversation about “how this works” and “agreeing to a price up front with no ADM”.

This is about finding a dealership that was honest and straightforward. I didn’t switch to Granger for a financial reason, I switched because they were polite and straightforward.

 

[Ramble_Offroad]

I’ve seen a few people tag into my pressure in Mike on Instagram. I don’t have Twitter

what’s the lastest on Twitter? Have more people stepped forward / spoken up? Jim’s on Twitter tag him also.

 

[Wanted33]

Hmm......what happened to the below invoice pricing from dealerships with the thought that the dealership would get all the allocation of all the orders over other dealerships that didn't do below invoice pricing? I remember a conversation here about that when I commented that maybe under invoice pricing wasn't so good for a dealership, and I was pounced on by folks saying the dealership would get all that allocation. Having worked for dealerships for 29 years, and Ford for 15 years, I disagreed. I commented that allocations will always weigh heavily on overall (not just Bronco) sales volume, which has been shown to be the case. Looking at the price list that just came out, there isn't a huge margin between MSRP and invoice, so we're talking about 2500 bucks ish. I'd gladly pay the 2500 bucks to get my Bronco. Yes, this is kind of off topic, and yes, a bit of I told you so, but hey, this is an internet forum, and we throw stuff out there to talk about it and get reactions.

Richard, I agree that allocations do play a part. In the past I have ordered several new Corvettes while knowing that allocations would play a large part on when I would get that car. I understood that, and was fine with it. But, the problem here is that right out of the starting gate Ford promised me that they would go by time stamp, and that no dealer would get lot Broncos before my Bronco was built. I was raised to not break a promise, and I whole heartedly expected the people at Ford to keeps their's. Then along comes Joe Big Dealer crying to Ford that he's been wronged, and that promise was broken quicker than one could say snap. So, yes I'm pissed. And no amount of back peddling, or ignorant statements Ford makes will change that.

Just for the record I'm not a new Ford customer. Since 1986 I've special ordered 8 new Ford vehicles from my local Ford dealer, and bought 2 orthers off the lot. However that is very close to being in the past, and never to happen again with the way Ford has handled themselves during this fiasco we call the Bronco. Oh, and did I mention I pissed.

 

[BadazzBronco]

This is not about money. Anybody think that is off base.

This is about how every single dealership in my area I spoke to (in person & via phone) we’re rude, uneducated lairs that were unwilling to have a straightforward conversation about “how this works” and “agreeing to a price up front with no ADM”.

This is about finding a dealership that was honest and straightforward. I didn’t switch to Granger for a financial reason, I switched because they were polite and straightforward.

THIS!!!!!!!!

 

[ekim]

So you expect Ford to build all reserved orders first for granger over stock orders for the other dealers. What did the other dealers do to not be able to order vehicles to sell. Granger bit off more then they can chew and many buyers bought into it. Blame granger not Ford.

Ha, strange opinion here. I specifically chose Grainger over my local dealer. Grainger didn't choose me. My local dealer didn't want my business at MSRP or lower.

Why do you feel that Ford should be able to choose what dealer I select? My local dealer is out, too bad too, their parts department "gets it", but their new vehicle sales dept doesn't.

If Ford truly wants to take on this role then they should broker my deal for me. I can send Ford my specs, a pricing ladder based on delivery time (Maybe I'll pay MSRP for 3 month delivery, invoice for 6-12 month delivery and invoice - $2,000 for 12-18 months delivery, etc). They can hook me up with a dealer that can deliver and guarantee timeframe and prices, in writing with penalties if they don't deliver what I ordered within the agreed upon timeframe.

 

[Wanted33]

Perhaps I am completely missing the issue, but I don't really understand what the problem is other than maybe a misunderstanding by customers who never knew the allocation system existed.

The dealer allocation system has always been in place, there was no message from Ford that said they were going to suspend the dealer allocation system when they implemented this new reservation system. And they never said that Broncos were going to be built in-order based on your reservation. They have always said that the reservation timestamp plays a factor, but it isn't the only factor.

So I'm not sure why everyone was expected for it turn out differently.

Bryan, I see you're new to the forum. So, you may have missed out on the promises Ford made to their reservation holders. I'm not going to go into them as I just don't feel like catching anyone up. But, you can go back yourself, and read those post to help you understand the rancor Ford just caused with this new allocation formula.

 

[ColoradoGuy]

So you expect Ford to build all reserved orders first for granger over stock orders for the other dealers. What did the other dealers do to not be able to order vehicles to sell. Granger bit off more then they can chew and many buyers bought into it. Blame granger not Ford.

Blame Granger for what? For communicating, being transparent, and being knowledgeable about the Bronco?

What did the other dealers do? The question should be what they didn't do. See first answer above. What they didn't do is why well over hundred reservationists in Colorado switched to a dealer in Iowa.

Just to add, I switched to Granger because my Bronco was too important of a purchase to leave it up to a local dealer that either didn't respond to questions or when they did, responded with wishy-washy answers.

@Ford Motor Company and crappy big dealers that took this launch for granted are absolutely to blame for this.

 

[BlueOvalBandit]

That response... oooof. There was a better way to come to a happier median than pretty much saying go F yourself. Might as well raise the MSRP another $20k while we're at it and get the raping over from the beginning.

It's funny cause I swear Ford was in the public not long ago saying they wanted to move towards a build to order system to avoid keeping vehicles sitting in lots, that they eventually discount in order to move.

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