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Twitter exchange ongoing with @mrlevine

dejones64

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He has to follow a script, but based on recent replies, he's running out of gas. It would be nice if he admitted that Ford f**ked up and changed the narrative.
If he's public relations then he needs to show his face out here and at least attempt some damage control and make this right.
 

CPL_Rabbit

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Y'all think this guy is worth trying to reach out to at this point? He has a Bronco page as his Avatar.


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He's not as active on Twitter as Levine, but it couldn't do less than not trying. I dropped a reply to him. Might be worth another @for any tweets on the subject.
 

FLSTFI Dave

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Ford was also well aware how many reservations were at each dealership by Sep 19, 2020 (1st allocation date), but did nothing to indicate that this was a major problem and continued to allow reservation transfers and new reservations. They also failed to provide the estimated dates in May 2021 which presumably would have made people aware if they would not be getting their July 2020 reservation until 2023 or 2024 or 2025 or never.
Seems Ford is concerned about their dealers, and Ford doesn't care about the people who reserved the Bronco. Ford is now taking stock orders for dealers before our reservations get filled. Ford is keeping us in the Dark. I have no way of knowing if my July 15 reservation will be built in 22, 23, 24 or 25. I had my reservation go to my local dealer who I bought my truck from.

I have owned one Ford. This Bronco fiasco may end up meaning that was the one and only ford I will own.

I’ve watched Ford hose a bunch of customers in the last 5 years. I am not foolish enough to expect Ford to take care of their customers.
I am with you on this. I see many people not getting the 2021 Bronco they reserved in July of 2020 until 2023 or later. Ford doesn't care one bit.
 

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2.3BigBend

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So you expect Ford to build all reserved orders first for granger over stock orders for the other dealers. What did the other dealers do to not be able to order vehicles to sell. Granger bit off more then they can chew and many buyers bought into it. Blame granger not Ford.
Ford is the one who said they'd fill customer orders first. Big greedy dealers were not getting the order amounts they wanted due to mark up etc, so people went else where. Big dealers cried, Ford changed the rules in the middle of the game. That is 110% Ford's fault. "Hey everybody, sorry we screwed you and dealers who EARNED your business. Now, move along and go buy from our big greedy dealers who will only mark up your price by $10k"-------- Love, Ford Motor Company

⬆----This makes sense in your brain???

You have to be a big dealer…no one believes your crap. All @Ford Motor Company has to do is keep their written commitment. You’re advocating that they not do that…that’s asinine.
Sure seems suspicious.......
 

thatspecialbeat

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He has to follow a script, but based on recent replies, he's running out of gas. It would be nice if he admitted that Ford f**ked up and changed the narrative.
He has been pretty receptive up until now. It is clear he was told that the dealer allocation thing is 100% happening and to push back hard.

He has been almost belligerent on this point. He must know his suggestion of calling all potential dealers and figuring out where you are in line based on reservation date and commodities and then arranging a price is just not reasonable. No dealer is going to give out that information. "Oh yeah, come on in and get in front of someone in line I have been dealing with for over a year."

I am skeptical that we will actually be able to change dealers and certain changing dealers will not be practical or straightforward.
 

phocion

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"Oh yeah, come on in and get in front of someone in line I have been dealing with for over a year."
It's even more ridiculous than that. "Oh yeah, come on in and take up one of our allocation slots that we were planning to use selling stock Broncos at $10k ADM."
 

Techun

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Yes we would win salespeople would lose and there are some good salespeople but also a lot of bad just like evrything else in life there’s good and bad
People shouldn't hold jobs that provide no value.
 

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Southern Girl

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What did the other dealers do to not be able to order vehicles to sell.
This sounds like a really immature way to lose a debate.

Dealers in my area are now selling Broncos for $90k. Yes, you read that right. They laugh with glee when they tell you all the calls they are getting on it and how many auction guys will buy it for $25k over MSRP. They are cocky and arrogant about it and laugh at customers who attempt to negotiate.

THAT, my friend, is what they have done.
 

SoK66

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I retired from Ford and can say unequivocally this is the biggest trainwreck I have ever witnessed. Were I still working I'd come to work with a bag over my head. Geez, Jim Faley, ANYBODY, get in there and start kicking some tails. With each passing mess the rep of the Ford brand and the Bronco nameplate gets another ding. Were I a "civilian" seeing this mess I'd be heading for the nearest Jeep dealer with my money and avoiding Ford and their Bronco like an STD. .
 

MaverickMan

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Anybody else notice F stock climbing this week :ROFLMAO::ROFLMAO::ROFLMAO:
 

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Drex

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About a year ago or so, I noticed they had changed their promises from reservations in order, to 2021 reservation orders in order. I commented on it at the time that it seemed an odd change that left them open to wiggle their way out of the commitments. I still went with Granger because, until the most recent allocation changes, Ford still maintained (and they actually still maintain online, it just isn't going to happen with the allocation numbers we have seen so far) that they would build all reservation orders before stock, gave me a maximum wait of about 2/3 of the way through 2022, or saving about a thousand bucks a month for each of my extra months waited, along with the peace of mind about no shenanigans from a dealer. After orders were in though, Levine tweets and the language on the website changed again to reflect the all res/orders in order subject to allocations, and, critically; all res orders built before stock orders.

It logically follows that it might have been their plan, for at least a year, to go to allocations that ignored the reservationist's order, to front load the big dealers, perhaps to give them something to sell while the little dealers that are less important to Ford took the financial hit (like Ford cares if a mom and pop dealer dies) until the supply of vehicles was restored for the other models. Perhaps the inability to service the big boy dealers this year because of the roof and supply problems has pushed Ford into the next step of ignoring the second part of the backbone of the reservation system, the building of all reservations before stock. That would make sense if Ford believes they won't get other model vehicles built in 2022 to any appreciable amount, A triage of what dealers might survive the continuing drought of stock to sell. Perhaps not, I am not accusing Ford of doing such a thing, I have no idea as to their motivations, but it is a theory that fits the data. If I am right or close to it, Ford will not bend a bit on their apparent favorable treatment of certain dealers at the expense at others. Do not forget Levine's famous GFY Tweet, he admitted it was to, I guess...not reward dealers who took too many orders. He talks only of dealers, not that each of those orders was a reservation people made in good faith with the terms Ford set up. The end consumer does not figure into the equation at all, the noisy complaints are only important enough to deal with to the extent they hurt stock pricing. In this case, not at all.
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