Twitter exchange ongoing with @mrlevine

[Al Cowlings]

Ford’s lesson will come in a few years, when they have failed to gain traction with the enthusiast community.

People who want a Bronco because it’s the latest hot thing will have moved to the next hot thing. Enthusiasts will still be driving Jeeps and Toyotas. And Broncos will be an also-ran product once the shine wears off.

Sponsored

 

[JaxGtc]

We have a clear view of the problems because we have been watching every little fact and piece of information. I would venture to say that 98% of the population has no clue there was a roof problem or is an allocation system problem. Maybe it is just the cost of doing business for Ford.