This has become boring and depressing.

[blumtn]

Try a whiskey and a cigar... nothing seems as bad with one of those in each hand...

Huh, just did just that. Then read this thread.

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[North7]

Ford has become known for bad product launches. Look how the Explorer roll-out went. Sure, you can't make perfect predictions with everything, but I feel like launching a vehicle and taking reservations when your sole hard top supplier still needs to build and staff an entirely new factory in the middle of a pandemic shows some pretty poor judgement. It tells me they haven't really learned lessons from previous launches.

Right now if you wanted to make a documentary on the current Ford era, you could honestly title it "Failure To Launch".

I just did a quick Google search and came up with this article, and boy does some of it sound downright familiar (red highlights mine):

"when launches go bad, the sky falls. New vehicles pile up at the factory awaiting repair; money is wasted advertising vehicles that can't be bought because they haven’t made it to dealerships yet; assembly lines fall still; quality slides; complaints rise and CEOs tap dance through explaining profits are down because they mismanaged a core function of the business.

“Getting a launch wrong slows sales momentum and can increase an automaker’s costs” for repairs at the factory or after vehicles are sold, IHS Markit senior analyst Stephanie Brinley said. “The biggest risk is losing sales to early adopters who move on to something else.”"

I know some who are sitting on the sidelines as they anticipated this vehicle launch would be no different than most. Some of these folks knew to wait for the, typically, 2nd or 3rd model year, for new launch issues to be resolved. However, this failure to launch circus has delayed some to not even consider the Bronco until the 4th or 5th model year.

Many of these people don't necessarily need a new vehicle so they have the ability to wait and further they don't have to be the first on the street to have the shiny new toy. Others don't have this luxury and will just buy something else sooner, as we have seen a number of people on this forum already do.

 

[BenB007]

[
I spent a few minutes googling and couldn't find this memo. I found tons of forum posts complaining about this in a very circular way, but no actual source material. Maybe you know more.

Maybe it is fact that the tops will delay the delivery, maybe it is more rumor, but as of today...nothing is delayed because Ford is still on track to meet their end of Spring, beginning of Summer delivery start. Like it or not, they are on schedule, contrary to the chicken little prognosticators on the forum.

Yes, I am glass half full.

Im not depressed or anxious but they are not on schedule. I ordered a MY 21 with dual top option (mod and soft). Both Dual top and Mod top options have been officially pushed to MY 22 by Ford.

Thus they are NOT on schedule. And, clearly they are not on schedule because of the TOP. In fact, according to Ford, a MY 21 with a Mod top from the factory will now never exist.

Don’t need a memo. All 150K+ reservation holders were notified. Saying they are on schedule would be like saying a student is on-time because he dropped the course.

 

[AMICHDEC]

The whole Webasto issue has been ongoing and Ford kept moving the goalposts to accommodate Webasto's shortcomings. I don't see how they can switch suppliers this late in the game as any new supplier will take equally as long. But Ford has already pushed back the availability of the Mod Top. Ford needs to take the next step and offer a soft top to 2-dr buyers. No more Ford Pass points. Include the plumbing/electrical hookup for all MY21 tops and those that take delivery of a soft top give the option to have a MIC top delivered at a later date.

If having the hookups with soft top was an option I wouldn’t have postponed my order....and I was first day reservation! The only solace I hold onto is them working out the bugs and maybe offering painted mid top option as well as boxwood green.

 

[cclkramer]

The whole Webasto issue has been ongoing and Ford kept moving the goalposts to accommodate Webasto's shortcomings. I don't see how they can switch suppliers this late in the game as any new supplier will take equally as long. But Ford has already pushed back the availability of the Mod Top. Ford needs to take the next step and offer a soft top to 2-dr buyers. No more Ford Pass points. Include the plumbing/electrical hookup for all MY21 tops and those that take delivery of a soft top give the option to have a MIC top delivered at a later date.

That's what I say!

 

[1975U15]

if this makes you depressed or mad, just sept away from this forum for a while, wait for your e-mail. You won't find out anything about YOUR Bronco on this or any other website.

Watch some kitten videos on youtube or go outside, do one of your other hobbies or find a new one.

You'll get your's when you get your's. If you weren't obsessing over it you'd not even know or care about priority orders and VIP and MIC tops and all that stuff.

Gotta laugh at all the Ford should do this or that and have piles of roofs in storage and so on from 'specialists' here. I am sure Ford is doing EVERYTHING they can to get this thing in your driveway and cash in your check.

I'm night one reservation, lots of sins on my BL and I don't care, not changing a thing on my order. It'll get here when it gets here and I'll have a blast. That's all that counts. YMMV

God I envy this attitude. Life must be so easy. Seriously I’m jealous.
Deadlines...eff it! Get to it when I get to it.
Performance measures...hey I showed up right!
Mistakes...what’s the big deal bruh? Yolo.
Maybe I can claim some high anxiety victimhood then you’ll understand.
Cheers!!

 

[mrxg78]

 

[ATX_Bronco]

Ford completely screwed this up. I'm not blaming them for supply constraints at all. I can understand that. Their failure is in the communication department. Don't vaguely wave your hand and say "You'll know your build time in May" WHEN in May?? I also have little faith it will be in this month.
Amateur hour.

 

[t3n2and4]

My question is why did Ford push the Modular top an entire production year out? What, they don't EXPECT Webslacko to be able to successfully make ANY mod tops until December? Did they give them a contract modification, saying "you couldn't meet our supplier requirements to make these in 2021....no worries....just get your act together and try again next year."?

This top fiasco is called supplier non-performance. They need to be heavily penalized on their award fee, as well as probably having the top contracts open back up for bids from other companies. The above posts that say "it would take as long to get a new company making tops" is just uneducated guesswork. A good plastics molding company could follow the DESIGN (yes, there are blueprints for these tops) and crank them out within a month of two of contact award.

Or.....Ford just lets Webslacko off the hook, and tells 60,000 reservation holders to "just get the floppy top."

I think they underestimated complexity the first time around and that is why we’re seeing this challenge.

 

[airishfan]

I am sure there is more bad news to come , I was told by my dealer that if you dont get a build date this month then you won't get a Bronco before Feb of 2022 who thought last July that you be waiting a year and half or 2 years tell your Bronco would come in

 

[airishfan]

Interesting that back in Dec COVID was blamed, but looks like it's more of a quality issue. Maybe it was both back then, but the low hanging fruit was to leave it as the COVID forcefield.

Ford going blame whoever and whatever they can and there well have more blame to come because know won at Ford going take the blame for dropping the ball

 

[Rudy2473]

I was day 1 reservation and got a 6/28 build. If/When the Bronco is built and delivered is fine whenever it happens. Life is good and yours is even better if your biggest worry is when you get yours! Be well and cheers!

 

[stpetermatt]

I paid my damn $100. I also am now an expert in automobile production. And I identify as a VIP. My bronco arrives tomorrow.

 

[Cased]

I'm with all those that mentioned ..... ( take a break )

Life is short , crappie are still biting , camping / hiking weather is here

Believe me there are people not sleeping well until our Bronco is in our driveways , let them bear the burden.

 

[Deleted member 21681]

...I am looking for hard working people ...

Oh boy, someone fill him in.

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