FORD DOES NOT HONOR ITS RESERVATION HOLDERS.
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FWIW all of the new car inventory is pretty messed up right now. Not just Bronco and not just Ford. We’re looking at a logjam of fleet customers coming this fall since they aren’t accepting retail orders on Transit and Super Duty until 2023 order banks open. This mess is gonna take a minute to clear up.
Not even close. It’s a long-standing system that can be navigated by those willing to do the work to understand it.
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My dealer said that they on a pace for about 235 Broncos this year 135 are reservations and 100 for walk ins for someone who put in a reservation in aug of 2020 thats sucks and not right but Ford dont care because they know they getting more money from people who did not put in a reservation in 2020 .
Why are dealer orders getting built before customer Day 1 (2,3,4, whatever) reservations/orders?
Why are NEW 2022 orders getting built before customer Day 1 (2,3,4,, whatever) reservations/orders?
Why are Everglades/Raptor/whatever new models getting built before customer Day 1(2,3,4, whatever) reservations/orders?
Why is ANYTHING being built BEFORE CUSTOMER Day 1 (2,3,4,, whatever) RESERVATIONS/ORDERS?
CUSTOMERS RESERVED, ORDERED, AND PUT DOWN DEPOSITS FOR THIER BRONCOS ALMOST 2 FUCKING YEARS AGO. Where are our GODDAMNED BRONCOS, FORD?
Jesus Fucking Christ, does Ford not understand how to count? EARLIEST orders FIRST.
Their lame ass excuses (pandemic, chip shortage, MIC tops, dealer allocation, blah blah blah) were OLD months ago. There is NO good reason WHY Ford can't build early reservations/orders, so what's the reason THAT they're not? REASON, not excuse.
REASON.
Why are NEW 2022 orders getting built before customer Day 1 (2,3,4,, whatever) reservations/orders?
Why are Everglades/Raptor/whatever new models getting built before customer Day 1(2,3,4, whatever) reservations/orders?
Why is ANYTHING being built BEFORE CUSTOMER Day 1 (2,3,4,, whatever) RESERVATIONS/ORDERS?
CUSTOMERS RESERVED, ORDERED, AND PUT DOWN DEPOSITS FOR THIER BRONCOS ALMOST 2 FUCKING YEARS AGO. Where are our GODDAMNED BRONCOS, FORD?
Jesus Fucking Christ, does Ford not understand how to count? EARLIEST orders FIRST.
Their lame ass excuses (pandemic, chip shortage, MIC tops, dealer allocation, blah blah blah) were OLD months ago. There is NO good reason WHY Ford can't build early reservations/orders, so what's the reason THAT they're not? REASON, not excuse.
REASON.
I’m a 7/26 reservation order holder, no build date. My dealer is selling tons of walks in and they have dealer stock (all for over MSRP). Good for Ford for being smart enough to take advantage of me. Great company.
It’s been explained numerous times on this forum. If you don’t like my answer then I recommend that you fire up the old Google. I also provided a brief summary earlier in the thread. I’ll try to make it as simple as I can in terms of how priority works: 1. Dealer allocations (each dealer gets a set amount of product based on what they previously sold; the exact formula changes over time) 2. Product constraints (e.g. hard tops, chips, etc.) 3. Manufacturing constraints (can only make so many of each vehicle type each year) 4. Reservations (a small factor relative to the others because you have to keep the line running regardless of product shortages due to the enormous cost of not doing so and you have to legally meet product allocations per state laws and contracts). There were and still are more reservations and orders than production capacity and this will continue for quite some time into the future. So, if you actually want a Bronco you have to order one without a lot of chips at a dealership that hasn’t oversold its allocation (e.g, Granger). A reservation may be a tie breaker, but it won’t get you a fully loaded Bronco from Granger anytime soon. I didn’t have a reservation, listened to my knowledgeable sales person, and now have a Bronco. This advice has been given by many people and ignored by many more. I feel like Captain Obvious.
The real question isn't why is Ford building Bronco's that were ordered with out reservations ahead of those of reservation holders, but why were dealerships allowed to place orders without a corresponding reservation.
To me that's just a simple way of Ford allowing dealerships to work around the "no dealer stock builds" rule the put in place.
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Due to allocations that are contractually based and protected by state dealership laws. Ford would have sell direct to actually give reservations the top priority.
You’re right. Ford sold me a Bronco without a reservation, which is the tenth Ford vehicle that I’ve purchased. I’ve had reservations for exactly zero of them. I think they are doing the right thing by not excluding their repeat customers.
It is said that "integrity" and "customer service" are not words in @Ford Motor Company's vocabulary. I know of too many situations where there are Bronco's on the street that have my "Constrained" products running around even though I have a much earlier reservation and was not a walk in at the dealership. Too bad that I'm still waiting. Many of us are despondent and frustrated. Not a way to run a long term successful business.
Ford will pay the price in the long run!
Ford will pay the price in the long run!
1st Not a valid argument,. The reservation system does not violate the selling direct to the consumer laws as the reservation agreements (and deposits) were made directly with the dealerships.
2nd when dealerships are taking "walk-in orders" and those orders are being filled before reservations a dealerships allocations are not being impacted, It's simply prioritizing one customer over another, since dealerships only get a set number of allocations in a given year.
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