Not singling out your take really, but I’m not sure I’m wrong to say that everyone in each trim level feels their bronco is about $15-$20,000 more than it’s worth. I believe all auto makers see pricing their cars as 4D chess and they win by mindf***ing everyone into believing it’s worth what they pay, but loose if they ever have to drop prices since it’ll permanently jade customers who bought at the top. If I was a betting man, I’d think Ford leaves pricing as is but starts offering incentives to move inventory when it comes to that so they can continue to brainwash everyone into thinking their model is actually worth sticker. If I’m on the sidelines waiting for a price drop on new Broncos I’d watch for meaningful incentives but wouldn’t hold my breath on a price drop.IMHO, the Braptor is not worth $80k+.
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