Bronco Desert Rising Edition Debut

[HalfmuleFarmer]

And yet......another waste of Ford's time, money and effort......creating a new trim that nobody asked for, a trim that both customers and dealers don't want.
This is as silly as the Free Wheeling appearance package, Bill Stroppe, RTR and Filson that most dealers refuse to order because nobody wants them.

If Ford would bring back their "good" Bronco product manager (Matthew Winter). I'm sure we could end this silly "Lost in Space" period and get back to the impressive trim packages that got Matt and Ford to the party.

Note to senior designer Bhavna Mistry: Nobody wants a Magenta and pink Bronco.

Note to Jim Farley: Going forward, keep senior designer Bhavna Mistry away from the Bronco program.

But what if they put a snorkel and a winch in it and offer a Tremec manual transmission option?!!

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[Newbie]

Note to senior designer Bhavna Mistry: Nobody wants a Magenta and pink Bronco.

Note to Jim Farley: Going forward, keep senior designer Bhavna Mistry away from the Bronco program.

 

[HalfmuleFarmer]

Bhavna Mistry is a woman. This is a package that’s obviously an attempt to see if there’s a potential female Bronco buyer that’s willing to drop thousands of dollars on an appearance package. I’m skeptical, but maybe. It’s a throwaway idea, but all profit. Low risk for Ford, as they just have to paint a few grills. What’s so hard to understand?

 

[2CME911]

T Swift Edition
Instant winner!
Or wait...was it, Hannah Montana?

 

[ROKBRNC]

 

[ThunderFlash]

....and we wonder why Ford stopped monitoring this forum!

I beg of the industry, please, please do NOT bring back the Miami Vice pastel color palette and put magenta and teal splash stripes on everything! I survived that once already.

Or maybe this is some form of bizarre social experiment? "Mortimer, I'll bet you that the Bronco is so awesome we could intentionally make it ugly and at least one hundred of those morons will buy one!"

 

[stampede1]

But what if they put a snorkel and a winch in it and offer a Tremec manual transmission option?!!

or....wait for it....a 3.0 engine! ;-)

 

[Fordified1]

Ford sold a lot of pink 1955-57 T-birds to women…. Just sayin. This has to be targeted towards the “send my spoiled daughter off to college” segment.

 

[CarbonGrayBronco]

This is awful.

 

[The Green Flash]

Ford sold a lot of pink 1955-57 T-birds to women…. Just sayin. This has to be targeted towards the “send my spoiled daughter off to college” segment.

And sold more in 2005 as the 50th anniversary edition. My wife has one...

 

[FordVideoGuy]

Ford Custom Garage Horizon Series Limited Edition Desert Rising Package

 

[23OBX2.7]

When will the Dakar Cartier edition roll out haha....

 

[HighVelocity]

Looks like we found the Bronco design team intern that had a 64-color box of Crayolas.

 

[RR25HB]

Ford sold a lot of pink 1955-57 T-birds to women…. Just sayin. This has to be targeted towards the “send my spoiled daughter off to college” segment.

Can we just cede them the Sport model to do with whatever they please experimentally?

 

[VirginiaHeritage]

I for one am happy about this. The REB Heritage is no longer the least masculine looking Bronco.

While it’s clearly not for most of us, this new one actually doesn’t look bad from the side shots…

The grill is a bit much, though, and the seats…oof. I’m getting “Legally Blonde” vibes from all of that.

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