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TopRecon

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A Bronco pick up would cut into Ranger sales not the F150.
Ranger sales are paltry compared to F-150 and Maverick sales, and now with the Fathom being introduced as another compact pickup, it wouldn't shock me if Ford axes the Ranger and builds a Bronco pickup to replace it, being that they can sell a Bronco pickup for probably 20% more than an equivalent Ranger.
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OBXBRONCO

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Once again bring out a Bronco with a pickup bed 2 or 4 dr and I'll trade for one the first day it's available.
 

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Fordified1

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I find it difficult to believe Ford would make a product that would cut into its F series sales.
I really don’t see how a Bronco with a tiny bed and tiny towing capacity cuts into F150 sales. Their target would be to cut into Gladiator sales. My question would be will the bed be separate like the gladiator is or not. I did like our Gladiator but would have never thought of it as a replacement for a real pickup truck.
 

RagnarKon

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I really don’t see how a Bronco with a tiny bed and tiny towing capacity cuts into F150 sales. Their target would be to cut into Gladiator sales. My question would be will the bed be separate like the gladiator is or not. I did like our Gladiator but would have never thought of it as a replacement for a real pickup truck.
Is there really a market to cut into?

Not like Stellantis is out there selling heaps of Gladiators. Heck... Ranger has been outselling the Gladiator lately, which is Ford's worst selling pickup.

But maybe if they make it a different trim rather than a totally new vehicle, it would make sense?? 🤷‍♂️
 

Fordified1

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While subjective (and I think the standard bronco looks better than a wrangler) but I just don’t think the bronco design would carry over well to a pick up, or at least won’t look as good as a gladiator.
I agree. Really liked the looks of our Gladiator, the bed, though small, was handy. But it didn’t replace my tow vehicle. I have not seen an artist rendition of a Bronco pickup that looks good, in my opinion. The jeep is a utilitarian looking vehicle that lends itself better to a pickup bed.
 

TheShark

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I thought the article was funny when it talked about making a Bronco Sport pickup, isn't that a Maverick?
 

jaruss01

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I agree. Really liked the looks of our Gladiator, the bed, though small, was handy. But it didn’t replace my tow vehicle. I have not seen an artist rendition of a Bronco pickup that looks good, in my opinion. The jeep is a utilitarian looking vehicle that lends itself better to a pickup bed.
It’s because the Bronco is too slab sided. Extending those lines across a bed just looks bland. Compared to the gladiator that has bigger integrated fenders and a narrower engine compartment. The only way to make the Bronco start looking somewhat decent as a pick up is having oversized integrated fenders. Maybe a braptor pick up could start pulling it off. Some type of half cage over the bed will break up those lines too (in a good way).
 

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BigFootie

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UncleBrad

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If anyone needs to save that dfferential to make their household viable...
Anyone who buys a four door to save $10(¿) monthly...then buys $400 foglights they'll never/seldom use(insert ridiculous aftermarket purchase/premium color upcharge here)...wow.
Excellent point.
 

Steve_In_29

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No need: a Bronco pickup is not classified as a "sports coupe" to begin with. In the 1960s and 70s, a Chevy C10 was easily insured, unlike GM's GTO, Chevelle, etc ("sports coupe") of the period.

In fact, it was because of the fact that 2-door pickups were more easily insurable that Dodge's "Lil' Red Wagon" and the GMC Cyclone came into existence.
I was talking about a 4 door MUSTANG
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