The marketing gold is in the ability to say, "Demand was so strong it crashed our servers!!!"I'm 7-13-2020 10:49pm as well. What a cluster that night was. I'd gotten in twice earlier than 10:49 only to hit a brick wall at the $100 deposit entry.
This remains Ford's biggest unforced error...as server capacity is easily increased for temp peaks.
I'm convinced it was intentional to let them overload.
EDIT : As I recall, I got through around 9:30 PM Central.
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