Video: 2021 Ford Bronco ordering Q&A

[Ramble_Offroad]

?QOTSA?

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[North7]

Argh!
Not a deal breaker in the grand scheme but I was definitely willing to wait for a delayed Bronco to get that factory installed.

Oh well. Maybe by calendar 2023 they will have a solution

Its 4 simple D-ring handle screws, you can do this yourself, we have faith in you!

 

[Jeraeyguy84]

Hopefully being that I reserved my bronco at 1115 on July 13, it won't get pushed back to 2022. But then again, I may want to see what they put in the 2022MY? I believe that they are making it up as they go lol

 

[Pancho Kornwallace]

Pfffft clearly you haven't been to a jeepers Christmas in MA. Tons of jeep wanna be off-roaders in Massachusetts. And pretty sure new England is home to the soccer mom 4runner capital of the WORLD....Concord, Ma. I'll be rocking my OBX CACTUS GREY Mall-squatch at the Auburn (MA) mall before next Veterans day???

Auburn?!?!? You HICK!

I am from Leominster, home of what was once called Searstown Mall, the one story version of the mall in Stranger Things... right down to the Friendlies that ST renamed "Scoops Ahoy". I win this Hick Battle...

 

[vrewald14]

It's 2020 and people still don't know that ordering others to relax does not create instant relaxation.

There’s no “ordering” intended. Only positive suggestion.

Besides, relaxing is the only way to survive 2020.

 

[Bullitt]

For the record, this is still on the Ford Bronco website...

 

[TomD9807]

Watched the Video, read 16 pages of comments and it is what it is.... 1st day reservation at my local dealer in SWFL, no idea how many reservations they have, never spoke to anyone there .... I'll just be waiting for my call from the dealer when it's order time and get my WT when it comes in. ?‍

 

[jonwithanelcamino]

Wow that was a waste of 10 minutes...

Old news. Nothing new.

 

[Gamecock]

For the record, this is still on the Ford Bronco website...

Yep. Deceitful at best, since we know dealers allocation trumps reservation timestamp, and Ford has told dealers that for some time.

If your dealer is out of allocations before getting through day one reservations...you may get your day one or two reservations after someone reserving at a big dealer tomorrow.

 

[jonwithanelcamino]

There’s a reason they haven’t responded to this thread...

Ford can’t just having 25% of the Broncos going to 4 dealerships that offer a good deal. There has to be some spread out, for logistics and financial reasons. Also the big dealers are also the most profitable for ford themselves, so they basically expect to be “rewarded” with more Broncos. Also Ford wants more Broncos in places where 4runners and jeeps are more popular, so Arizona/Cali/Colorado are going to get more than New England will. The system sucks but with as limited as Broncos are going to be they need to make sure people are getting them who they are prioritizing. Also I bet they are worried about scalpers getting a good deal and reselling.

My main concern is that by ordering a Basetrak I automatically get put at the back of the line even though I’m day 1 reservation.

Or this is the same old thing we heard months ago?
it’s literally been like 3 hours since this was posted.
Hate much?

 

[jonwithanelcamino]

@Hoofnmouth
The earlier your reservation the better. Just because it's constrained doesn't mean it's not getting built, it just means that the number they can build is constrained. If you're the first reservation in the list and you order a 2.7 Squatch, it'll get built.

@Everone
Unfortunately, without all the data, no one can predict when the cutoff is for each dealer and reservation. Hell, we know the total, but we still don't know the production capacity of the plant, nor do we know how many reservations are day one. Disregarding options, if there are, say, 50k reservations day one, chances are they all get built as '21s. If that number is 150k, yeah, some are probably going to be '22s.

Nothing we can do can change the limitations of automobile manufacturing. Will changing dealers change your odds? Probably, but you have no way to predict which dealer your chances increase, and which decrease without all the data from all the dealers in the country (3,300+).

In my opinion, Ford has handled this better than people realize. In 10 years selling cars, I've never seen this level of interest and demand in any new model. If this were a normal vehicle and process, they'd be marked up to the moon, and as a result we wouldn't get one until 2022, unless we like outbidding someone else. Through the reservation system, you don't need to know anyone at the dealer, nor be loaded rich to buy one. Ford even gave us the option to pick our dealer, allowing us to negotiate the hottest new vehicle since the Mustang changed the automotive world.

If you have a good deal with a dealer that's informed:

Best thing to do is sit back, enjoy the ride, and get excited when your dealer calls you to pick up your rig.

Spot on

 

[TurkeyRun]

I was just reminded of the time we went to the Arby's across from Auburn Mall many years ago and they were out of roast beef.

"No Hamburgur! Cheesburger! No Coke, Pepsi! No fries, chips!"

 

[chtucker]

Thanks Zach, always appreciate the candor. Given your comment on allocation, I had a follow-up: say Granger has 1000 reservations from the first night, the kind of reservations that would be the earliest at most dealerships in the country. Am I right in interpreting what we know about allocation so far to assume that, all other things being equal, order number 800 of those 1000 reservations might be delivered much later than a later timestamp at a different dealership because of this this algorithm?

I believe so, but Granger has never confirmed this publicly...

Lets take the big dealer approach- 300 reservations, 150 get allocated right away, the other 150 are filled based upon the "algorithm" Maybe the second 150 are later reservations, maybe not..

Small dealer with 1000+ reservations- 500 get filled right away- How long will it take them to fill the second 500? That is were the algorithm potentially hurts them... Maybe some of their customers are willing to wait because they are getting a good price with a communicative and trustworthy dealer... Maybe some their customers will be really disappointed when they have to wait a year to get their Bronco? It is very feasible there will be 150k in converted orders...

I also believe that big city dealers will want/force Ford to start delivering inventory/lot cars in 2022. They are not going to tolerate 2022 as being reservations only.. Who is Ford going to listen to? Some dealers sell 500 cars a year or less, some 5000, 10000, or more... I know that my two local dealers are in the top 50 in the country...

Not saying that this wrong/right, Ford definitely changed the rules of the game.. I took today's BN video as a good reminder that Ford is controlling the outcome and some people are likely going to be surprised/disappointed.

 

[Micmac68]

Same happened to my reservation. 13th to 14th

Yes, the marketing rep confirmed that it has happened to numerous people in their email. She said that those reservations still show as the 13th on their end at Ford.

 

[WhiteMamba]

He specifically says there are commodities constraints and that they only can build so many Sasquatch packages per year and many folks will have their order in 2022. I wouldn't take that as they can meet the Sasquatch demand. I would actually interpret it as the opposite.

I mean that is a lot of 35" tires

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