The Insanity is Over, How Much Longer Until Discounts Are Offered?

[userdude]

Well, my 2023 I got at 2021 price protection of $51,100 now prices out at $60,600 w/the mid package (omits Ford360 cameras), or $63,115 with the high package (really Lux, which I would not want... except the cameras and maybe adaptive cruise, the latter I don't have now). Oh yeah, that's with the 2.7L since you can no longer get the 2.3L in the BL with the auto.

Outside of the HD steering rack (which would've been nice) and the forced 2.7L, it's the same truck. That's 23.5% more expensive MSRP three years later. At that price, I wouldn't have bought one because I wouldn't have wanted the payments.

Ford is just incorporating the ADM into the MSRP. Nobody had to pay ADM if they were patient, but money burns a hole in the pocket when you want something (to spend it, usually). Eventually sales will dip and that will become rebates ("$5k off! End of Summer sale!"). I think we got a year or three at least before that reality is at all likely.

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[Compta38]

blame the consumer with too much money and not enough patience. ADM on a mass produced car should NEVER exist

I don't think we'll see discounts for about 2-3 years. With refresh coming for 2025MY definitely not before then unless it's to clear lots.

 

[[DELETED MEMBER 27901]]

Well, my 2023 I got at 2021 price protection of $51,100 now prices out at $60,600 w/the mid package (omits Ford360 cameras), or $63,115 with the high package (really Lux, which I would not want... except the cameras and maybe adaptive cruise, the latter I don't have now). Oh yeah, that's with the 2.7L since you can no longer get the 2.3L in the BL with the auto.

Outside of the HD steering rack (which would've been nice) and the forced 2.7L, it's the same truck. That's 23.5% more expensive MSRP three years later. At that price, I wouldn't have bought one because I wouldn't have wanted the payments.

Ford is just incorporating the ADM into the MSRP. Nobody had to pay ADM if they were patient, but money burns a hole in the pocket when you want something (to spend it, usually). Eventually sales will dip and that will become rebates ("$5k off! End of Summer sale!"). I think we got a year or three at least before that reality is at all likely.

Don’t worry, the independent fed will be cutting rates next Fall to prop up the economy for some totally unexplainable reason.

 

[userdude]

blame the consumer with too much money and not enough patience. ADM on a mass produced car should NEVER exist

I don't think we'll see discounts for about 2-3 years. With refresh coming for 2025MY definitely not before then unless it's to clear lots.

I think there's very little incentive for Ford to produce more Broncos. Remember ten years ago when investors were clamoring for auto companies to eliminate discounts and sell at MSRP? When prices were ~$25-30k? Between those two pinches, Ford won't build new ICE capacity and will take profit. When electric cars are scaled up, they're simpler to build, new facilities will be more efficient, consumers will be conditioned to higher prices. It's a good time to be an auto manufacturer if you can survive the build out.

 

[MadMan4BamaNATL]

I tried getting a base spouse and building it like i wanted the first time.. The second time i realized it was better to wait until i could get the features I wanted that came with it (they are warrantied you know) , instead of hoping what i built was reliable and could actually do what i needed and wanted. Most people i know who get a base and added bolt ons and accessories soon found the base no longer fit them and moved on without them…..

@mcinfantry YOU never need explain yourself on this forum to anyone; why you have a Bronco is well established; you wheel regularly, and many of us do, but there are far too many who don’t and they jumped the line and paid all the ADM. These same will soon be jumping to whatever new shiny thing with a million cup holders and the cycle will begin again.

I wanted several items that were complicated to source, so I got a Badlands. Front and rear locker integration, and a sta-bar disconnect on an IFS, gearing on my Squatch, rubber floor, more robust transfer case. No way I had time to secure all of that and integrate it even if doing myself and ensure it works. I’m no mechanic, only an amateur, but work very slowly when I do wrench.

If you can afford a higher model and you actually plan to use this off-roader as an off-roader, all is well and you certainly use yours!

No way the Bronco should have sold this well; Ford had no idea demand would be so high for such a crude vehicle, so it’s been a mess, but I also see them working hard to correct several issues with their supply chain and vendors.

The aftermarket parts gauging is what I find ridiculous. Most enthusiasts aren’t rich, so who do they think will buy this stuff? Ford absolutely should raise MSRP for Bronco. If these guys are going to just burn that money with a dealership paying ADM, why should they not profit from it?

 

[danf]

I think in MY24 we will see more dealers starting to make deals under MSRP. Let the high interest rates burn in a bit longer. Inventories of all vehicles are starting to pile up. Bronco is not immune. Just got to wait until more of the new rubs off.

I think we will also probably see more and more used Broncos on lots too. First adopters will move on. Cost to own will be a problem for some with poor mileage and sticker shock when having to replace those 35s cause they melt away on all those pavement miles. Plus the noise. Add on that upper trims price out as a 5 series BMW.

 

[ChrisB351]

The ridiculous ADMs are going away, but Ford keeps raising the MSRPs. So the cost of a Bronco is going down but it’s not returning to’21 to early ‘23 price levels. My ‘23 Wildtrak is now $5200.00 more in ‘24.

My 2022 2dr black diamond 2.3 mid is 4800 more now

 

[Taltyman]

I tried getting a base spouse and building it like i wanted the first time.. The second time i realized it was better to wait until i could get the features I wanted that came with it (they are warrantied you know) , instead of hoping what i built was reliable and could actually do what i needed and wanted. Most people i know who get a base and added bolt ons and accessories soon found the base no longer fit them and moved on without them…..

My hat's off to anyone who can get a base spouse and build her the way they want.

 

[HBTFD]

The ADMs are dwindling because ford continues to raise prices. Ford sees the dealers selling broncos for over msrp and decides they are going to get a cut. At a macro level the artificially inflated economy is going to pop soon, then everything will have discounts.

 

[MadMan4BamaNATL]

Good to read that some of you guys are starting to get it. For a while, I wondered where you guys were?

A lot of smoke and mirrors with economic matters so people never understand who really is to blame, that unseen hand is actually quite obvious to identify when we look objectively.

Demand will wane when tire replacement costs become apparent for the non-wheelers at least. For those who do this outdoor thing; we're not trying to save a dime on tires; that's part of the fun.

It's more of for those who want to look "cool" (they don't), or try to use this crude, loud off-roader like it's a Tahoe (it's not). I think these folks will love that Land Cruiser or 4Runner and I plan to help to hold that door wide open and point to the dealer down the road for it.

That's when demand will come down to reasonable levels and the used market will be healthy full of Broncos.

But, MSRP isn't coming down. You just may get under MSRP deals again. All of this is more than a year away, so again, patience.

 

[shoelessjoe]

Good responses so far. I understand that Ford has been raising MSRP, as have most auto manufacturers during the '21-'23 inflation wave. I also see that most manufacturers are sitting tight, except Tesla, who is playing a different game, having begun cutting prices six months ago (after jacking them way up during '22) with the shot over the bow in January, commencing the EV pricing wars.

The question to me of whether dealers will begin discounting from MSRP or if Ford will stop raising MSRP for the next model year and instead perhaps lower MSRP is one in the same. Inflation is coming under control and the rate hike cycle is coming to an end, so typically you've got 6-18 months for the impact of this last rapid reverse-course in monetary policy to take effect.

I don't think you can blame people for paying over MSRP. The nominal sale price is largely irrelevant when 1) auto loans could be financed at 1%, 2) you have a hot new vehicle, and 3) severe constraints on supply. People purchase as much vehicle as they can afford to pay monthly, and more if they are taking our home equity loans. That is just capitalism. If there is anyone to blame, some could be directed at easy monetary policy by the government ecouraging spending.

It's interesting to hear from those like Langwilliams who've seen this show before how long it takes for autos to cool off, given the circumstances, and anecdotally what others are seeing on the ground. My uncle once told me a story of how the lights just "turned off" when Volker raised rates in the late 70s and again in the early 80s. That didn't quite happen this time but it has seemed to tame inflation and eliminated the frothiness in some markets, autos included.

Does anyone have stats on how many oustanding bronco orders Ford still has? Also does anyone care to offer conjecture as to when dealer lots will be filled with Broncos for sale?

You sure can blame consumers for paying over sticker. No one told them to pay 5k-20k for a mass produced vehicle. Now look what happened, Ford said ok dealerships guess what we are going to raise the prices so we are going to make more and you aren't going to tack on ADM.

 

[Mikey1287]

Local dealer has a 2D Wildtrak listed at 73k
That's 15k more than i paid for mine at the same dealer less than a year ago. Same exact truck just a different color. wth???

 

[Aonarch]

I just bought a OBX at MSRP on Monday. A few of my local dealers are still doing markups, but they are definitely eroding.

I ordered a Badsquatch in 2021, but it got delayed, and delayed and delayed. I cancelled it and moved on with life, checking local dealers for markups every few months.

The 9% interest rate the F&I guy quoted was alarming, I do dealer financing to help in the negotiations, then refi or pay it off within a few weeks. At 9% interest I am absolutely paying it off once I get an account created with the lender.

 

[mcinfantry]

My hat's off to anyone who can get a base spouse and build her the way they want.

But
I saved money

 

[Canyon Coolers]

If Wildtrak is your MOJO, then the discounts should flow no later then the launch of the new Land Cruiser

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