YouTube Content Creators and Priority Orders

[Lilj4425]

Jay Leno still got his first.

Sponsored

 

[brocotect]

I like to know the truth, used to be considered a positive trait. Times have changed....

What's changed?

This is the way of the world. Always has been.

You can either let it bother you or you can roll with it.

 

[guerro]

Well, it happened to me. I heard rumors but, was in denial I guess. I follow several content creators, usually ones that are interested in the same hobbies as me. Just found out that one of them, which will remain un-named, are expecting their Wildtrack in June. They got their email first week and VIN. I can only assume they received a priority build. Also, I think they are confused about the difference between build and delivery, but that really does not matter for this conversation.

My question is, do we think this situation is only going by each dealer and how good the content creator is about making "good deals" or, do we think Ford got in on the action and giving out priority builds to create more advertising?

I am more frustrated by the "influencers" who get the limited production, high dollar vehicle and then immediately destroy it for clicks. Maddening.

 

[Compta38]

It doesn't matter and would have zero effect when we would get our Broncos. People need to calm down.

 

[pan-y-cerveza]

Exactly where did I say I was "lied" to in this thread. Think you may be confused some how.

I guess I assumed that you were looking for the "truth" meant there was a lie.


Regardless.... The fact is that priorities are for sure happening at a dealer level. I don't think anyone here can confirm or deny that it's happening at a corporate level but I can't see it not being the case.

It's definitely a fact that media is receiving earlier Broncos but that doesn't sound like the scenario you're asking about.

We will never know about the specific case you're asking about. You've asked for facts but we can't give you facts on an unknown case.

 

[John Bronco_ I am here]

Jay Leno still got his first.

Yep, months ago. I would love to visit his garage someday.

I guess I assumed that you were looking for the "truth" meant there was a lie.


Regardless.... The fact is that priorities are for sure happening at a dealer level. I don't think anyone here can confirm or deny that it's happening at a corporate level but I can't see it not being the case.

We will never know about the specific case you're asking about. You've asked for facts but we can't give you facts on an unknown case.

Maybe, but I've found some great information in places like this, even though it is mixed with a lot of white noise.

 

[Nickp]

Influencers are an unavoidable necessity in reaching today's market. Look at it this way, it's relatively few units, which will translate into many more sales. This is good for all of us! Stronger demand will yield more, better, awesomer, EVERYTHING!!!!!

BINGO

As much as people on here don’t want to admit it, Ford absolutely cares about the Bronco community. They wouldn’t be reading posts here and pouring millions of dollars into giving people rides around the country/giving early access to influencers if they didn’t. A huge part of competing with Jeep is making sure the Bronco community is robust and if making sure a few dozen Broncos go to influencers helps ensure that... they are going to do it. Lite Brite getting a Bronco early is going to do a heck of a lot more for Ford’s brand than 99.999999% of other Bronco reservations, so of course they are going to do it. It’s just smart business and realistically it delays everyone’s order by a day or two if that. The content to keep us occupied while waiting is well worth it.

 

[CarreraX]

I for one am looking forward to the influencers getting theirs and making videos! Love watching Lite Brite. There will only be a handfull given to them and will give us videos to tide us over.

 

[John Bronco_ I am here]

.... Broncos go to influencers helps ensure that... they are going to do it. Lite Brite getting a Bronco early is going to do a heck of a lot more for Ford’s brand than 99.999999% of other Bronco reservations....

I do not disagree with you. However, the channel in particular I was referring to is NOT part of the community. They do homeowner equipment operations and dealing with a special needs kid. So, it got me thinking how far does this go, my mind wanders sometimes.

 

[Nickp]

I do not disagree with you. However, the channel in particular I was referring to is NOT part of the community. They do homeowner equipment operations and dealing with a special needs kid. So, it got me thinking how far does this go, my mind wanders sometimes.

The dealerships that weren’t... encouraged by Ford to prioritize certain Broncos were left to their own devices as to who got priority. Totally possible they approached the dealership and offered to plug them/ whatever in exchange for getting their bronco early. Or they have a friend there, or know the owner, whatever. There’s too many factors to determine.

Just as another example, I’m 99% sure my buddy’s brother got a prioritized Bronco. His family owns probably 10 mustangs, several F-series trucks spanning probably 70 years, a 2005 Ford GT that they race, etc. They probably spend more at that dealership every month than most of us will in 5 years of Bronco ownership. Similar people to that don’t know about reservations etc. but they know they want a Bronco and the dealerships want a way to get it to them. Prioritized orders did that.

 

[Mattwings]

If I were a dealer and I could trade a priority order for effective advertising and support of my business, I am sure I would consider it. Lots of dealers have YouTube channels, so they clearly see a value in it.

 

[UncleBuck]

Well, it happened to me. I heard rumors but, was in denial I guess. I follow several content creators, usually ones that are interested in the same hobbies as me. Just found out that one of them, which will remain un-named, are expecting their Wildtrack in June. They got their email first week and VIN. I can only assume they received a priority build. Also, I think they are confused about the difference between build and delivery, but that really does not matter for this conversation.

My question is, do we think this situation is only going by each dealer and how good the content creator is about making "good deals" or, do we think Ford got in on the action and giving out priority builds to create more advertising?

Ford would be stupid to not give a priority bronco to a channel like Lite Brite. Ford is a business and they can get a ton of free advertising on a JEEP channel with 200k followers.

 

[Pancho Kornwallace]

I have a whopping 6 (six) subscribers on YouTube and I have a "week of June 21st" build.
How do you like them apples?

 

[Bronco wannabe]

The question I posed was is this dealers doing this or is it directly from Ford. All the other commentary has been added or implied by others.

The answer is there is no way for you to know. Ford dropped a handful of orders on us that were for VIP's if you want to call them that. One of them is a very well known actor who we all know. The other two I didn't know, but know one of them is a FAD(Ford parts distributor). I'm sure all three of them worked directly with Ford. Ford also contacted me and told me they were moving one of my customers with two reservations to the front of the line, as they changed his priority to 01. That person has some kind of relationship with a big off road custom company and works directly with Ford and SEMA somehow. So that could be considered an influencer if you will, although not on Youtube, they obviously are going to be doing some kind of promotion with the two they're getting. Lastly, there was no report from Ford on priority orders. We picked those at will and weren't given any instructions on how to allocate them.

Hope this clears things up and makes you feel warm and fuzzy again.

 

[ChrisD]

I have a whopping 6 (six) subscribers on YouTube and I have a "week of June 21st" build.
How do you like them apples?

I have zero... I don't have a facebook, instagram or twitter, either. I am literally nobody, but got a "week of June 21." There's a lot of conjecture, but I think Ford's making Broncos in the order they have parts forecast.

When I got my e-mail, I seriously thought, "Someone's making jokes at me." Then, the dealer called me on the phone while I was reading it.

Sponsored