Why so many used Wildtraks?

[Ninjak]

Not really sure here in S. FL. I have seen more Bronco's of all trim levels on the road here, and very very few used. I have seen a few base-use ones.

At most dealers, they are selling new Bronco's and they have been Wildtracks and Badlands.

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[Rednek]

Maybe it's lease returns coming up, most lease vehicles go with highest trim for resale after(been like this at my dealership)

 

[KDWright5407]

People, in some areas, are still able to sell their Broncos for more than they paid if they got price protection between model years. Add that to the "lack of luxury" and you get a lot of used Broncos on the lots.

 

[Haustkraft]

Umm……I’m pretty sure people who originally ordered the Wildtrak then (painted mod top, body color handles, black grille, etc) because it stood out from the rest. When they arrived they looked the same as the rest of the Sasquatch packages, sans the black rings. It wasn’t a buyers financial issue, it was bait-n-switch on Fords end.

 

[Dover]

My non-SAS Badlands 2.7 is getting 20.7 mpg currently. I avoided Wildtrak because it only comes with 35s. I suspect many Wildtrak owners have heartburn over 17 mpg and $4+/gallon gasoline, and the difficulty of parking their big rig.

I'm getting 17.0 on my non-SAS BL. Granted I do have some elevation around me. I'm running 92 octane.

 

[WIDirtFishing]

That makes total sense. Most people seem to purchase a Bronco as a fashion accessory - they live in an urban or suburban environment and want to project an image. In reality, they’d be better served by a family oriented SUV or minivan.

This is funny.
Anywho, me personally, I’m not buying for a “Quasi AWD”, if I’m dropping $55k+ I just want Advanced 4x4 because 4A in the winter is extremely convenient.
I’m buying a Bronco with ZERO intentions of doing crazy offroading and there is nothing wrong with that… different strokes for different folks.
I’m buying for the experience.
1. Removable Top
2. Don’t want a minivan
3. Heritage and Nostalgia (i’ve always loved the Bronco of yesteryear)
4. Regardless of some of the flaws they’re, IMO, one of the best looking SUVs on the market.

 

[WIDirtFishing]

In my area at least, the majority of Broncos (and especially Mercedes G-Wagons) I see, are in a neighboring town west of Chicago called Hinsdale. Million dollar zipcode, I mainly travel there to visit my dentist, lol. Especially early on, I couldn't believe all the Broncos, man was I rubber necking driving in that area.

I don't get the impression those vehicles are bashed around much or see much utility type usage.
Probably it boils down to people wanting to feel a sense of adventure, regardless if they are up for a real adventure. That's kind of what Ford is marketing, an image/feeling not simply a vehicle.

What constitutes a “real” adventure?

 

[Durangatan]

This is funny.
Anywho, me personally, I’m not buying for a “Quasi AWD”, if I’m dropping $55k+ I just want Advanced 4x4 because 4A in the winter is extremely convenient.
I’m buying a Bronco with ZERO intentions of doing crazy offroading and there is nothing wrong with that… different strokes for different folks.
I’m buying for the experience.
1. Removable Top
2. Don’t want a minivan
3. Heritage and Nostalgia (i’ve always loved the Bronco of yesteryear)
4. Regardless of some of the flaws they’re, IMO, one of the best looking SUVs on the market.

True. However my winter driving is probably a bit more game-on than most.

However having a driveway full of S and RS series Audis, and the Bronco, and having lived and worked in some of the highest snow regions in the world... my Bronco stays put when the roads are snow and ice packed.

Have you driven a Bronco in snow, against say an Audi that does 0 - 60 in 3 or 4 seconds and has studded Nokians?

Pictured: My wife and I on a dog walk on Mt Baker HWY at about 4,500'. This is mid June. They are just clearing the HWY after a 900" winter.

 

[Durangatan]

What constitutes a “real” adventure?

In my world... when the outcome is not certain. For some, it may mean that you miss happy hour.

 

[Durangatan]

In my area at least, the majority of Broncos (and especially Mercedes G-Wagons) I see, are in a neighboring town west of Chicago called Hinsdale. Million dollar zipcode, I mainly travel there to visit my dentist, lol. Especially early on, I couldn't believe all the Broncos, man was I rubber necking driving in that area.

I don't get the impression those vehicles are bashed around much or see much utility type usage.
Probably it boils down to people wanting to feel a sense of adventure, regardless if they are up for a real adventure. That's kind of what Ford is marketing, an image/feeling not simply a vehicle.

Spot on. Most purchases are emotional based decisions. Every successful brand gets that.

If Bronco owners really wanted to convey authenticity they would purchase a 20 year old 4Runner and buy a few used WW kayaks to put on top - maybe even a used climbing rack to throw in the back.

 

[WIDirtFishing]

In my world... when the outcome is not certain. For some, it may mean that you miss happy hour.

Thats when you Bring Happy Hour with you!!!

 

[patientB]

And the interior was brought up as one of those reasons....

Yeah, it's not what most $60k buyers want, hence the secondary market has more Wildtraks.

 

[DBX2]

This is funny.
Anywho, me personally, I’m not buying for a “Quasi AWD”, if I’m dropping $55k+ I just want Advanced 4x4 because 4A in the winter is extremely convenient.
I’m buying a Bronco with ZERO intentions of doing crazy offroading and there is nothing wrong with that… different strokes for different folks.
I’m buying for the experience.
1. Removable Top
2. Don’t want a minivan
3. Heritage and Nostalgia (i’ve always loved the Bronco of yesteryear)
4. Regardless of some of the flaws they’re, IMO, one of the best looking SUVs on the market.

Absolutely! Agee with all of this and the discussions of the current day economics.
Our WT however -
1. Has the best comfortable seats of any Ford we’ve had (which is way too many).
2. We get 18.6 mpg with Shell 87 around town.
3. The 2.7 twin turbo has plenty of beans, and the Adv 4x4 is a tank when needed.
4. Since we’re both getting deaf, the wind & tire noise are not intrusive and the so-so sound system is adequate. LOL.
5. If you’re a Blue Oval fan, the Bronco, any Bronco has the nostalgia, the guts, the driveability and a variety of trims to choose from. Something for everyone…or not! Nothing compares IMO.

 

[TheShark]

These kind of threads always make me laugh, now the OP asked an honest question for what he was seeing in his area. Everyone that doesn't own a WT jumps on board with all kinds of theories from the MPG to the color of the interior and the few of us with WT's of course defend why we like our choice. The guy with the Rivian really made me laugh because he was all gloom and doom, our Broncos won't be worth squat in a couple of years.
I decided to check my area (Raleigh/Cary, NC) in a 100 mile radius on Cargurus and Autotrader to see how true this is.

Cargurus:
19 Badlands
6 Black Diamonds
2 First Editions
2 Heritage Editions
34 OBX
21 WildTrak
5 Base
3 Everglades

AutoTrader:
12 Wildtrak
18 Badlands
2 Black Diamonds
19 Big Bend
3 First Editions
3 Heritage Editions
30 OBX
2 Everglades
3 Base

OBX was far and away the most but it's probably one of the biggest sellers too. I would agree that inflation and interest rates have probably hurt the higher end Broncos but there can be all kinds of reason why people trade or sell their vehicles. But MGP, really? First no one buys a Bronco with any expectation of MPG, just look at the sticker. My '21 2.3 OBX got maybe 20 MPG, my '23 2.7 WT gets about 18 MPG, not much of a difference all things considered. The thing I find surprising at least in my area is the number of manual transmissions for sale. I don't know what the percentage of takes on the MT are but it seems like a high percentage on the used market.

 

[patientB]

Have you driven a Bronco in snow, against say an Audi that does 0 - 60 in 3 or 4 seconds and has studded Nokians?

I suspect you're talking to an audience of one - yourself.

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