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Given the disaster of Ford’s reservation system in the Bronco rollout ( does not seem the Mach-e rollout had the same issues, could be wrong though )….I can’t help but wonder if the F150 Lightning rollout will be a similar flameout:
1. Rumored of more than 150000 reservations for allegedly 15000 production units.
2. Why would ford over sell to the extent that they have? and allow overselling by a factor of 10 what their production can support? I get there are going to be abandoned orders (10% max?) and those that never convert their res to an order … but heck, set the expectation that you can only produce so much in a model year. I would hazard to guess that there is some skepticism internally at Ford that some othese risks they are taking with these new models will sell.
I also can’t help but wonder what Ford can do to improve this system:
1. Require a higher payment on a reservation to weed out non committed buyers and duplicate orders? ( Mach-e requires a $500 for a res, a bit higher than $100-as an example).
2. Limit the amount of reservations per model year? Seriously, who is going to wait 2-3 years for a vehicle? Hardcore hobbyists maybe, but I don’t think most of the public thinks 3-5 years out in terms of their vehicles, especially when the vehicle they have is functional.
Trying not to make this thread as a bitch session, and it’s clear Ford should get a little credit for trying something new ( but still deserves criticism where it’s warranted)….
So, aside from building reservations first, what should Ford learn from this and improve?
1. Rumored of more than 150000 reservations for allegedly 15000 production units.
2. Why would ford over sell to the extent that they have? and allow overselling by a factor of 10 what their production can support? I get there are going to be abandoned orders (10% max?) and those that never convert their res to an order … but heck, set the expectation that you can only produce so much in a model year. I would hazard to guess that there is some skepticism internally at Ford that some othese risks they are taking with these new models will sell.
I also can’t help but wonder what Ford can do to improve this system:
1. Require a higher payment on a reservation to weed out non committed buyers and duplicate orders? ( Mach-e requires a $500 for a res, a bit higher than $100-as an example).
2. Limit the amount of reservations per model year? Seriously, who is going to wait 2-3 years for a vehicle? Hardcore hobbyists maybe, but I don’t think most of the public thinks 3-5 years out in terms of their vehicles, especially when the vehicle they have is functional.
Trying not to make this thread as a bitch session, and it’s clear Ford should get a little credit for trying something new ( but still deserves criticism where it’s warranted)….
So, aside from building reservations first, what should Ford learn from this and improve?
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