Ford is here responding to issues

[JollyFolly]

I just don't get it. All we really want is an accurate estimate and relatively frequent communication about our order, not the whole population. We all get there were issues for many reasons during the hell year of 2020 but the inconsistency is killing me. My status page says one thing, Ford says another on the phone and my dealer says a third, what is ACTUALLY going on so I can plan the MAJOR purchase.

I don't feel like I am asking too much.
[/QUOTE]
Agreed... I sold my Jeep in Feb after placing the final PO on January 21st expecting a Bronco in March/April. I know there are delays with parts, got it... but I am in production since 6/18. 30 mins ago, Marketing (corporate line) is telling me the truck is still not built, when they told me 3 weeks ago it was built. Called the dealer and they are telling me it is.
Also my dealer has another Bronco in route, built after mine, yet no red flags go up or any inquiry for my behalf to try and figure out why mine hasnt shipped.

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[LadyBronco]

I wouldn't really say "they are responding to issues"....? Just sitting back and observing maybe..if that?

 

[johnston.zach]

Hey @Ford Motor Company , as others have stated, all we want is an estimated build date based on current constraints. That’s a simple fix. Send me an email letting me know if you think my build should be schedule Q1.2 or 3 or 4 and the year (2021, 2022, 2023). That’s a simple request that would go a long way toward repairing your reputation among Bronco reservation holders - which is sinking every day you don’t provide meaningful updates.

yeah they cannot do that....

 

[Bronkoooo]

Wait! Ford is on here!?! “Mr. Automotive manufacturer, where in the holy wild hell is the pull out tailgate? Just throw is a bone. It’s the least you can do, slowly drop some of the accessories you sold us on LAST YEAR to keep us placated!”

 

[deanfromkelowna]

To the haters and trolls, I am not a company rep and I buy my own vehicles and pay for them with my own cash. Ford Canada and my local dealer have been 100% supportive of any issues I have ever had and their support and friendly and proactive nature are why I reserved a Wildtrak. My 2018 F150 was an amazing vehicle yet it did have a number of issues and my dealer never had a problem get them fixed. This was not the case when I had a Toyota and a Nissan on lease. In today's "build parts everywhere, assemble in one place" manufacturing techniques, there is not a new vehicle on the market that will not have problems. Spend your time and energy finding a dealer with a great service department and your life will be just fine. Expecting your ride to be perfect is foley. My friend bought a McClaren last year and spent four days trying to get his key FOB to work (it wouldn't start) and found the answer on FB. Four days where people couldn't see him driving around in his exotic almost sent him into therapy...

 

[julmagab]

I don’t think people really appreciate the impact the pandemic has on large corporations and product launches. It is well beyond constraint items. Your leadership is not only trying to navigate a new product launch, commodity constraints, etc. but also the challenges of an extremely difficult labor market, major changes associated with in-person Work environment, new regulations on work environment, etc. This pandemic (whether you agree with the response) has completely gut-punched companies. Yet, many companies have powered through, continue to employ, continue to deliver a product and are contributing to maintain a stable economy. Maybe a little credit is deserved.

I still want as much information as possible about when my Bronco will be delivered but I don’t fault Ford for all the challenges and hurdles. Don’t kid yourself, this launch would have looked very different without a pandemic.

I agree with everything you're saying.

But, it wouldn't be that difficult for Ford to get a message out via an email to reservation holders, or, thru their dealers, or on this forum, or any other way that states:

If you have a build date between 6/20 and 7/5 and your tracker still shows "in production" it's because:
A. We had a quality concern with the MIC tops
B. We had to divert chips to Kentucky Speedway and the huge backlog of F-150's
C. Our primary shipping company has a labor shortage
D. All of the above

As someone who's in business, I'll never understand why not communicating is a better choice.

Signed,
A 6/30 Blender

 

[fschael]

If we all have to tell Ford what’s wrong we are for sure in big trouble. They know what they done now they just need to fix it.......if they care.

Wifey is that you?? I swear I don't know what I did and if you don't tell me I wouldn't be able to guess it and you're going to spend the entire day with that grumpy face!

 

[Sandbronco]

Canada here… where is my bronco ? My dealer has been getting no updates, broncos are just showing up.

 

[rdass623]

anybody who thinks ford has not been monitoring this forum for a long time is perhaps "on the spectrum" or as we adults would call it "slow". these forums are a treasure trove of marketing information. this is how they sell 150,000 units sight unseen to customers. probably 10% of the people who ordered a vehicle will refuse delivery, because "it's too big", "it's too high", "the roof makes too much noise", or more of the hundreds of reasons people look are models in dealer stock and test drive before purchasing. just since ford opened an account named "the real ford motor company" doesn't mean they have not been here already... all ford did was change their relationship status form "single" to "in a relationship".....

 

[Contact]

Maybe the Broncos build at that time frame were damaged and scrapped. Not to defend ford but starting a new build during the state everything is supply wise is just bad luck. So many fields are having supply issues. I know for what I do, we can't get tattoo needles anymore from the suppliers that we normally order from because of manufacturer issues and when we do get them finally the quality is far worse than acceptable. It's just the way of the world right now

Maybe this, maybe that, so what is the reason? Is it being addressed? What’s the solution? That’s all I would like to know. Why can’t these be answered?

 

[Oceannomad]

Logically, if a large corporation was looking to monitor gripes/raves, they'd stay in the shadows and observe under pseudonym profiles or proxies (cough Bronco Nation) and nothing official. The moment they reply officially, folks would come out of the wood work to request items that Ford could not officially comment on and or give generic non-specific answers that would only exacerbate customers.

 

[Contact]

I agree with everything you're saying.

But, it wouldn't be that difficult for Ford to get a message out via an email to reservation holders, or, thru their dealers, or on this forum, or any other way that states:

If you have a build date between 6/20 and 7/5 and your tracker still shows "in production" it's because:
A. We had a quality concern with the MIC tops
B. We had to divert chips to Kentucky Speedway and the huge backlog of F-150's
C. Our primary shipping company has a labor shortage
D. All of the above

As someone who's in business, I'll never understand why not communicating is a better choice.

Signed,
A 6/30 Blender

They just don’t get it!

 

[ssolypop]

Nice... but it may be hard for them to tread through all the negativity to find the real questions.

Agree completely. I think this is great but this forum will quickly abuse it and they will have a great reason to say "We tried..."

 

[fschael]

It is important to remember that we are not Ford’s customer. The dealerships are Ford’s customer. That is who pays them and that is ultimately who they care about making happy. When you get your head around that then all the BS starts to make sense. Trust me, I don’t like it either.

I worked for FCSD 10 years ago and I have to say that dealers are bussiness partners for Ford Motor Company and not customers. We all are the customers.

Ford push hard dealers to excel in customer service and they penalized them restricting allocation and warranty labor cost per hour if they don't comply with minimum standards on customer service that are set by Ford.

Sometimes customers are not the best and sometimes customer has the right to get mad for whatever is happening to them but at the end of the day, our job was to find the way to make the customers happy.

 

[martyb]

This is because there are not enough reservation holders with configurations that are buildable with the available parts/constraints, so the option is slow/stop the line or build Broncos no reservation-holder has ordered while they await the constrained parts necessary to make more reservations buildable. Not much to do with the dealerships, IMO.

How many hard tops/ constraints were consumed by priority orders? Those were assigned by the dealers.

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