Does chip shortage = higher Base model build rate?

[lalnx]

With the ongoing, and apparently much worse chip shortage, will this result in a higher rate of lower trim models being built to keep the factory line full? Granted margins are lower on lower trims, but if it means keeping the line loaded it might be a logical trade off. Not sure if there is a way to track that or not, especially this month, since there is zero scheduling going on.

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[Blackcat]

I'd be more than fine with that!!!! However, who knows at this point......

 

[Drex]

seems logical, but only if it is not a key component for Bronco wide required feature

 

[Blackcat]

I think that's why we're seeing so many Big Bends on the roads...

 

[ericwmedic]

Not necessarily. Not all of the modules ("chips") that are in short-supply are options. In the past year, we've seen shortages at KTP based on just about every system on the vehicle.

Some of these things can be avoided when building, but others are on 100% of units. Some of these things, you can still ship the vehicle and send the parts to the dealership when they come in; others, you can't even drive the unit at the end of the assembly line.

 

[Tonka1]

Not necessarily. I recall a statement from the Ford CEO to shareholders several months ago stating that profits would be optimized, not units produced. Don't ask me to dive any deeper into it but I'm sure it's somehow built into their scheduling formula. Optimizing profits keeps shareholders happy.

 

[HoosierDaddy]

That thought worked for me.
There were a few reasons I went Base, but after the order and shit broke loose, I was glad I did.

With the ongoing, and apparently much worse chip shortage, will this result in a higher rate of lower trim models being built to keep the factory line full? Granted margins are lower on lower trims, but if it means keeping the line loaded it might be a logical trade off. Not sure if there is a way to track that or not, especially this month, since there is zero scheduling going on.

 

[edgeflyer]

Don't get your hopes up. Had a Base 2.3 manual on order for a year and a half and it hasn't been pulled.

 

[lalnx]

Don't get your hopes up. Had a Base 2.3 manual on order for a year and a half and it hasn't been pulled.

Oh, my hopes aren't up at all, my base order is with Granger, . I believe at some point in the future they will just cancel Granger orders and make people start all over anyway.

 

[edgeflyer]

Mine is with a high volume Texas dealer to be fair, so allocations may factor in as well. I took matters into my own hands and found an awesome B6G member who sold me theirs and was actually honest on price. My wife wants the Base, so we will keep the order. I feel super fortunate and think when chipless Bronco's start showing up in driveways, people are going to be so excited to have them home, they will easily overlook the missing features. Good luck.

 

[The YETI]

My Base has been sitting on Ice Mountain for nearly 2 months…missing chip=no ship.

 

[M4Madness]

Don't get your hopes up. Had a Base 2.3 manual on order for a year and a half and it hasn't been pulled.

I saw on the other Bronco board where a guy ordered a 2-door Base with 2.3L manual in January 2022 and already has a build date. His only options were auxiliary switches and front bumper.

 

[edgeflyer]

I saw on the other Bronco board where a guy ordered a 2-door Base with 2.3L manual in January 2022 and already has a build date. His only options were auxiliary switches and front bumper.

It really is a lottery....

 

[M4Madness]

It really is a lottery....

Yes, sir, it is. I just checked the thread and saw another two January 2022 orders already built. At least one was a 4-door HARDTOP.

 

[kirnma]

Oh, my hopes aren't up at all, my base order is with Granger, . I believe at some point in the future they will just cancel Granger orders and make people start all over anyway.

Oh no, don't even think that! I also have a Base on order with Granger and can't even imagine that happening. Ford would lose me forever.

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