Bronco Sport

[Stampede.Offroad]

I think Ford will sell a lot of these to the ladies. ...

"The ladies" are expected to be mostly men.

IIRC Ford split the lineup for urban/feminine toward the Escape and rugged/masculine toward the Sport on that platform.

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[HoosierDaddy]

Homes and autos are extremely emotional purchases.
Autos especially for men, whereas women , so I've read, will buy a vehicle to fit their realistic needs more than how it makes them feel.

And honestly this baby Bronco is a better reality based match for a lot of folks who will nevertheless buy the regular Bronco. My buddy bought a 50k Rubicon 3 years ago - and has never once taken it off-road. Never had occasion to use the 4:1 tcase, locking diffs, sway bar disconnect, etc. In a reality based world where people buy based on the real use functionality, it makes little sense for him to have bought that Rubicon model. (Until you delve into the psychology.) Humans are kind of messed up and don't always make sense, lol.

 

[Sherminiator]

Those of you calling the Sport the "female" companion to the Bronco seem to have forgotten about this:

The Bronco Sport is the burly brother of the Escape and fits a nice niche between something like a Crosstrek and the Bronco/Wrangler. The Sport is a fantastic choice for an off-roady medium-size SUV for the 95% of people who don't need something as capable as the Bronco/Wrangler. It's plenty capable and not "feminine." Lets give it credit.

Lots of Wranglers are sold to girls-most likely because they are convertibles too...

Plus its smaller then a Bronco-in the animal kingdom, females are normally smaller then males, which the BOF would be considered "male"

here ends my lesson on assigning gender to mechanical things LOL

 

[DustyD]

Those of you calling the Sport the "female" companion to the Bronco seem to have forgotten about this:
The Bronco Sport is the burly brother of the Escape and fits a nice niche between something like a Crosstrek and the Bronco/Wrangler. The Sport is a fantastic choice for an off-roady medium-size SUV for the 95% of people who don't need something as capable as the Bronco/Wrangler. It's plenty capable and not "feminine." Lets give it credit.

And honestly this baby Bronco is a better reality based match for a lot of folks who will nevertheless buy the regular Bronco. My buddy bought a 50k Rubicon 3 years ago - and has never once taken it off-road. Never had occasion to use the 4:1 tcase, locking diffs, sway bar disconnect, etc. In a reality based world where people buy based on the real use functionality, it makes little sense for him to have bought that Rubicon model. (Until you delve into the psychology.) Humans are kind of messed up and don't always make sense, lol.

I don't consider this feminine, even though I mentioned it would be great for my wife. Our current "grocery-getter" Armada has pulled remote camping duties, pulled travel trailers, hauled sports teams to games, etc. It's good to have a multi-purpose option in the driveway. The Sport will definitely be a smart choice for 95% of people. I could also see this being big w/ the overlanding crowd as an alternative to the 4runner etc.

I'm still not convinced it should have used the Bronco nameplate though.

 

[Lucas718]

At first glance (on my phone) it looks a lot like a Jeep Compass.

 

[Nanook]

Those of you calling the Sport the "female" companion to the Bronco seem to have forgotten about this:

The Bronco Sport is the burly brother of the Escape and fits a nice niche between something like a Crosstrek and the Bronco/Wrangler. The Sport is a fantastic choice for an off-roady medium-size SUV for the 95% of people who don't need something as capable as the Bronco/Wrangler. It's plenty capable and not "feminine." Lets give it credit.

Perfect for those that identify as masculine.

 

[Scotty]

Actually no.

Does Ford hear the sound of their stock prices hitting zero??....again

 

[frinesi2]

Yeah how dare we leak something, lets show some respect to the company who pushed out shitty transmissions to everyone who bought a Ford Focus.

Yeah except those pictures were not taken at Ford, they were taken at a subcontractor who has NOTHING to do with those transmissions ...

Look I'm on the fence with leaks and spy photos but if this is your idea of some kind of weird revenge porn, then that's messed up

 

[Scotty]

Yeah except those pictures were not taken at Ford, they were taken at a subcontractor who has NOTHING to do with those transmissions ...

Look I'm on the fence with leaks spy photos but if this is your idea of some kind of weird revenge porn, then that's messed up

How about some pics of the full size Bronco?

 

[frinesi2]

If you look at the confusion on Jalopnik and other sites, it is very clear that this should have been named the Maverick or, really, anything but "Bronco <adjective>". Then again, we weren't supposed to see this yet so, per Ford's current alleged timetable, we would have seen the Bronco Bronco first. But I don't think even that would have cleared up confusion.

 

[Scotty]

You're right, but Ford does.

 

[vr00m_vr00m]

It looks pretty good IMO. It offers styling that does set it apart from other vehicles in its class.

Tbf to the other vehicles it's a pretty small class.

 

[vr00m_vr00m]

So, the pictures look like some sort of reveal happening soon based on the curtains that look like a stage of some sort, which would indicate unveiling VERY soon. Since we’ve heard the Big Bronco will be revealed first, does that mean we will be getting our reveal VERY soon too??

I noticed that and the Sport has been detailed. Look at the microfiber cloth on the fooor.

The reveal is happening very soon. What's the over/under that it's happening tonight?

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