Bronco price increased again!

[Bt_ostate]

The prices did just go up for a bunch of other Ford vehicles. From a few hundred on the Escape up to $3300 on the Raptor. Also notable is that the 2022 F-150's price went up just a couple months ago, too, so the cumulative price increase has been huge.

I suspect the reason the Bronco went up by thousands is that the increase at the MY22 changeover was smaller than expected -- probably due to coming after only a half-year of production.

Commodity prices for manufacturers have been skyrocketing also. They do have to account for this!

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[indio22]

I'm not interested in selling at all. Several threads have tried to say how Bronco prices were going to start tanking and that these msrp and over prices were unfounded and unsustainable. I was just pointing out that the values and prices are likely to stay high for a while and that it was likely only going to get more expensive to purchase a Bronco, not the other way around, at least for a while.

One such thread tried to establish dealers were gaming the system and trying to keep values high at the auctions. But with ltd supply, continued production halts/delays, and continued price increases on new orders, I don't see used 2021s coming down much, if at all for a while now.

Yep I think we mostly agree, I was looking further down the road.

Shorter term based on what we are seeing, in the next couple years, Bronco should hold value well. Because it doesn't seem like Ford is able to overcome their chip/hardtop and other issues. So there will be an artificial constraint, merged with the type of buyers who must have the new vehicle at any cost.

On the other hand 5 years from now, if Ford still has chip/hardtop issue, that would be odd (and Ford would be in a different kind of hurt). Also I don't think 5 years from now, we will still be seeing COVID restrictions as we do now (even though some in my community basically want masking and restrictions forever, ugh).

It will be interesting to see how things play out, and when Bronco will cross over to become a regular mass produced vehicle, which was (and I assume still is) Ford's intention.

 

[Bt_ostate]

Yep I think we mostly agree, I was looking further down the road.

Shorter term based on what we are seeing, in the next couple years, Bronco should hold value well. Because it doesn't seem like Ford is able to overcome their chip/hardtop and other issues. So there will be an artificial constraint, merged with the type of buyers who must have the new vehicle at any cost.

On the other hand 5 years from now, if Ford still has chip/hardtop issue, that would be odd (and Ford would be in a different kind of hurt). Also I don't think 5 years from now, we will still be seeing COVID restrictions as we do now (even though some in my community basically want masking and restrictions forever, ugh).

It will be interesting to see how things play out, and when Bronco will cross over to become a regular mass produced vehicle, which was (and I assume still is) Ford's intention.

Agree

 

[Heath Aggen]

Most dealers aren't going to eat the lost profit, as some of the increases are fairly substantial. If anybody should be doing this it should be Ford not a dealer. Ford still makes the same amount selling it to the dealer, it's your dealer who would be losing his profitability on these by taking the hit.

Its not much different than Granger offering 1000 below msrp and they seem to be satisfied with the profit they were going to make. My build was right at 1000 more.

 

[Bt_ostate]

Its not much different than Granger offering 1000 below msrp and they seem to be satisfied with the profit they were going to make. My build was right at 1000 more.

When they thought they'd be getting a huge amount of sales that didn't materialize(volume sales). Gamed the system and allocation slapped them good (didn't work out so well). Offered low ball price hoping to get massive amount of sales, but didn't consider Ford might enact allocation constraints and that they did both themselves and their customers a disservice promising something they couldn't deliver (a bronco timely if at all). Low balling has never worked out very well long term.

My bigger point is Ford not the dealer is causing the delays and misinformation and they not a dealer should eat the increases. It isn't the dealer's fault so why expect them to eat anything?

 

[Sherminiator]

On the other hand 5 years from now, if Ford still has chip/hardtop issue, that would be odd (and Ford would be in a different kind of hurt). Also I don't think 5 years from now, we will still be seeing COVID restrictions as we do now (even though some in my community basically want masking and restrictions forever, ugh).

It will be interesting to see how things play out, and when Bronco will cross over to become a regular mass produced vehicle, which was (and I assume still is) Ford's intention.

The Bronco is mass produced vehicle-they are making 8-10-12k units a month. The big issue is all the reservations, which basically accounted for a normal years worth of production. Then add in the higher end models that have been wrought with supply issues and the MIC top production problems with that demand.

I think we are still at least a year out before things "return to normal" supply wise and that is the best case scenario (I'm thinking maybe Summer 2023). I think we will still dealing with COVID related things till the US election in November.

Though it is very curious that outside of QE2 coming down with COVID, I haven't heard much at all about it...almost like its not an issue anymore.

 

[Bt_ostate]

When they thought they'd be getting a huge amount of sales that didn't materialize(volume sales). Gamed the system and allocation slapped them good (didn't work out so well). Offered low ball price hoping to get massive amount of sales, but didn't consider Ford might enact allocation constraints and that they did both themselves and their customers a disservice promising something they couldn't deliver (a bronco timely if at all). Low balling has never worked out very well long term.

My bigger point is Ford not the dealer is causing the delays and misinformation and they not a dealer should eat the increases. It isn't the dealer's fault so why expect them to eat anything?

Low balling to make it up in volume doesn't always work out, especially when you're a smaller operator.

 

[vzqhsg]

Looks like Ford increased the price again! What does that means to folks who already placed the order?

Base: $30,800/$34,700
Big Bend: $35,285/$37,380
Black Diamond: $37,950/$40,045
Outer Banks: $40,855/42,950
Badlands: $44,495/$46,590
Wildtrack: $49,780/$51,225


Updated with latest bulletin on price protection, posted by @notbuildingrockets

A bulletin was just emailed last night to employees:





To summarize price protection:


This program will run from Dec 16, 2021 - Dec 31, 2023.

Important to note are the dates listed and the fact that 100% of the price protection must be passed on to the customer, so ensure that your dealer is doing that. Ask your sales person and then ask their sales manager. Don't leave money on the table. We've already waited long enough and some of us have had mark-ups and other games played. Get every penny you can for the shit show that has been this ordering process!

OK $64K ?? If you have an order for a 2022 and it gets moved to 2023, does Ford eat the overage because they can't deliver??

 

[Heath Aggen]

When they thought they'd be getting a huge amount of sales that didn't materialize(volume sales). Gamed the system and allocation slapped them good (didn't work out so well). Offered low ball price hoping to get massive amount of sales, but didn't consider Ford might enact allocation constraints and that they did both themselves and their customers a disservice promising something they couldn't deliver (a bronco timely if at all). Low balling has never worked out very well long term.

My bigger point is Ford not the dealer is causing the delays and misinformation and they not a dealer should eat the increases. It isn't the dealer's fault so why expect them to eat anything?

It is amazing that we are at this point in time when the thought of a dealer discounting a vehicle off msrp becomes an issue. It wasn't very long ago that the very thought of paying msrp was just crazy. We expected and dare I say demanded a discount off of msrp or we were taking our buisness elsewhere. I purchased a truck at the beginning of 2020 right before covid began to control our lives and paid 8000 below msrp on a very desirable 2020 2500 Duramax GMC Sierra, not a previous year model, new body style. I didn't have to ask for that, its what they offered. This new reality that world seems to have embraced with open arms it so counter intuitive to everything I have known about buying cars over the last 32 years. I guess I'm old enough to lament the good ol days. But we all need to get back to that place where we know that dealers can sell a car for less than msrp and still be good, because like they have always told me, new cars bring them in, used cars are where we make bank. Peace

 

[vzqhsg]

It is amazing that we are at this point in time when the thought of a dealer discounting a vehicle off msrp becomes an issue. It wasn't very long ago that the very thought of paying msrp was just crazy. We expected and dare I say demanded a discount off of msrp or we were taking our buisness elsewhere. I purchased a truck at the beginning of 2020 right before covid began to control our lives and paid 8000 below msrp on a very desirable 2020 2500 Duramax GMC Sierra, not a previous year model, new body style. I didn't have to ask for that, its what they offered. This new reality that world seems to have embraced with open arms it so counter intuitive to everything I have known about buying cars over the last 32 years. I guess I'm old enough to lament the good ol days. But we all need to get back to that place where we know that dealers can sell a car for less than msrp and still be good, because like they have always told me, new cars bring them in, used cars are where we make bank. Peace

AMEN!!

 

[vzqhsg]

OK $64K ?? If you have an order for a 2022 and it gets moved to 2023, does Ford eat the overage because they can't deliver??

I called my dealer...Should have done that before. He has 6 Broncos, not a one mine, & 8 F-150s that are waiting for chips, not potato, sitting in Ice Mountain. He said there is a new chip shortage. No details when they will get delivered. He hopes to see something on mine someday soon or Sunday noon. At least my price is locked it. But if you never get a truck, does the price lock really mean anything. Kind of like if a tree falls in the woods and no ones around...

 

[Carolina Jim]

Farley: " Ford’s distribution costs are $3,000 to $4,000 higher than Tesla’s."

Somebody gotta pick up the slack

 

[ColeTrain84]

please update what you hear back. I hope they honor your pricing.

I heard back today and he said my price is locked in at what it was at the time of my order and that this was effecting new orders. He said some dealers will add it to people's MSRP but they will not be

 

[broncohopeful]

2023 Base price

 

[indio22]

I called my dealer...Should have done that before. He has 6 Broncos, not a one mine, & 8 F-150s that are waiting for chips, not potato, sitting in Ice Mountain. He said there is a new chip shortage. No details when they will get delivered. He hopes to see something on mine someday soon or Sunday noon. At least my price is locked it. But if you never get a truck, does the price lock really mean anything. Kind of like if a tree falls in the woods and no ones around...

Yes there is a new chip shortage. Apparently Ford ordered new chips, but someone fat fingered the order, and got this instead:

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