Increased Prices?

[SupremoSombrero]

Guys....please try to complain less. Price increases are a reality - you like getting raises at work.

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[Butzy]

Sadly, the answer is almost assuredly, no. Ford added price protection to last until the end of 2023MY (when they claimed the mod top would be available). There is no way they extend it. Too much money left on the table.

I predict they will lose the price protection at that point to try getting the remaining reservation holders to go away. Do not forget, Ford has even less incentive to build those units before stock or new orders because they will not make as much money. (assuming actual invoice has increased as well.) Heck, to punish Granger customers further, they could raise the (fake) invoice more than the 'price protection' by eating into the difference between it and MSRP as they know the deals are based on invoice pricing. By the time I get mine, there will be rebates on them maybe, of course they will not be valid with any price protections or some such BS.

Ford has worked really hard to set the expectations low and they still continue to find ways to do less.

Can someone explain in detail how grainger customers are being punished more than others?

 

[jsharpe]

Can someone explain in detail how grainger customers are being punished more than others?

For me it's the estimated 2024/5 build date.

Even with chip and commodity constraints, Ford could have built most (non-modtop) reservation orders in 2022 and all in 2023. They are intentionally choosing not to. Every time I see a post by some walk-in yahoo bragging about how they ordered a month ago and already have a VIN/build or occasionally even the actual truck it really pisses me off since there are reservation holders with that EXACT build that were passed over.

 

[Butzy]

For me it's the estimated 2024/5 build date.

Even with chip and commodity constraints, Ford could have built most (non-modtop) reservation orders in 2022 and all in 2023. They are intentionally choosing not to. Every time I see a post by some walk-in yahoo bragging about how they ordered a month ago and already have a VIN/build or occasionally even the actual truck it really pisses me off since there are reservation holders with that EXACT build that were passed over.

But that isn't grainger specific

 

[niterider006]

So what if you already have an estimated build date? Is that Bronco affected by this change?

 

[Lifeliberty]

So what if you already have an estimated build date? Is that Bronco affected by this change?

No

 

[djbuff303]

But that isn't grainger specific

Correct. It impacts any and all (mostly small) Ford dealers that have more reservations than they have allocations. Granger, Chapman and SAC are just prime examples.

 

[BucknB]

Guys....please try to complain less. Price increases are a reality - you like getting raises at work.

If you ordered that price should be locked in; what are you even saying? People who are ordering today should have the prices reflect on what they ordered. To keep raising the prices on people who already have been waiting for 1+ years is redic.

 

[Cat]

• Price Protection Extension thru 2023 model year - We'll continue to offer price protection to all Bronco order and reservation holders (as of March 19, 2021) to ensure you will not see an increase in MSRP if you receive an equivalent 2023 model year Bronco.

 

[thatspecialbeat]

Price protected MSRP Bronco is now the best car deal out there if you got it. .

Everything is going to keep getting more expensive.

 

[lunatics]

I feel like I will never be able to afford a Bronco, between the price increases, insane mark ups, over priced used cars...I just don't know when I will ever be able to realistically think about getting one. Saw a used 2 door with 3k miles on it being sold at a dealership in my state for almost $70k. I feel like I will need a new car in the next 5 years or so and have been trying to make improvements to my life and focus on saving money more to hopefully get a Bronco but unless things drastically change over the next couple years I can't see myself being able to afford one which really sucks.

 

[Bullitt]

So sad to see the price increases, but totally understandable.

I reserved on 7/15/20 and had a signed purchase agreement when I reserved...this was before the craziness happened with dealer mark-ups and increased MSRP prices. My agreement with the dealer in-writing was for Invoice w/no dealer fees.

Since I didn't get picked up for a 2021 build, I got the price protection for my 2022 build. Picked up my Bronco a couple of weeks ago and this is how the cost was broken down:

2022 Badlands 4-door, 2.7, Auto, Soft Top, Lux, Sasquatch, Keyless Entry Pad
MSRP: $57,515
Invoice: $55,349
Price Protection: ($975)
Out the door price: $54,374

That's nearly $5,000 less than today's 2022 MSRP of $59,265.

 

[Lifeliberty]

What price can you put on memories?

Although, i want a refund for some of mine

 

[BriscoGun]

I think it’s 2/14/22 wass as the cut-off this go around

Good Lord, I ordered mine on 2/12/22...

 

[cowman]

I just went and built the same Bronco same package and all... it would cost me 3,395.00 more today than the one I have now....

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