23 Bronco prices dropping + Ford $$

[TomC]

I am looking at a 23 what should they be going for msrp is 69000

Based on the ones I looked at 20% below MSRP plus TTT. No fees of any kind. But that was in the FL market, and I only looked 500 miles out. And it varied from dealer to dealer. I found a used one at a price I couldn't live without. I'm happy.

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[bronco buyer]

Missed out on another Badslands still looking for a four door 2023

 

[Rebel Bronc]

Missed out on another Badslands still looking for a four door 2023

There 59 ‘23 four door Badlands within 500 miles of me.
https://www.cargurus.com/Cars/new/s...CarTab_false_0&selectedEntity=d320&zip=13036#

 

[bronco buyer]

There 59 ‘23 four door Badlands within 500 miles of me.
https://www.cargurus.com/Cars/new/s...CarTab_false_0&selectedEntity=d320&zip=13036#

looking for fully loaded.

 

[voxel]

looking for fully loaded.

Those seemed to have mostly sold out by June/July when Ford introduced $5K rebates and dealers were discounting $5K+ on top of that. Haven't seen a fully loaded 23 Wildtrak or Badlands in 2 months locally.

 

[bronco buyer]

Those seemed to have mostly sold out by June/July when Ford introduced $5K rebates and dealers were discounting $5K+ on top of that. Haven't seen a fully loaded 23 Wildtrak or Badlands in 2 months locally.

I found one not local thinking about pulling trigger.

 

[midcont]

I just bought a new '23 Badlands 4 dr, $68,590 msrp for $57,064 with incentives and rebates. Had to ship it to find the color/options I wanted but that was $800.

 

[adam1991]

5 days ago I picked this up:

for $46K plus tax/title/.

 

[mpeugeot]

5 days ago I picked this up:

for $46K plus tax/title/.

4A transfer case?

 

[adam1991]

4A transfer case?

Yes!

Color me stunned. I was looking around and had some serious "wanna haves" that, as a group, existed nowhere nearby except this one. 4A was part of that. I didn't realize it had 4A until I went to see it. Along with the price, that kinda sealed the deal.

The sole thing I kinda wanted but easily gave up was the Lux package. The big benefit was nice bright color.

 

[BearPatrol]

MSRP is about 10k too high across the board.

 

[thholr]

I am picking up a 23 badlands SAS today. Sticker 68700 for 56800. They do have another one so if someone is looking for a loaded badlands, lux, SAS then check out Richmond ford west.

 

[Nc211]

Not surprising to me on the deeper discounts for the 2023's that are still on the lots. They're coming up to being two years old soon. The discounts are no loss to the dealership however, as they can discount them via depreciation for their own taxes. The discounts will get even more customer friendly as we go into the 4th quarter of the year, and could potentially start to see some enhanced incentives for the 2024's too.

Me personally, I think the fact that 2023's are still available and even Ford's website is pushing them too, is an indication that our 6g version is likely heading to a bit of a refresh pretty soon, and could be some notable changes to make them a little more user-friendly...aka...Explorer-ize them a bit. Good news for those of us with the 6g in my opinion. The moment they start putting a more fixed hardtop on these, the more appealing the 6g will become. I see no real purpose for a fixed hard top Bronco in my opinion, even if they copy Jeep on the sliding soft top configuration. Additionally, the further they go from the retro throw-back to the originals, again the more appealing the 6g will become. Perhaps the next version will be a throw back to the 80's version instead?

 

[voxel]

I am picking up a 23 badlands SAS today. Sticker 68700 for 56800. They do have another one so if someone is looking for a loaded badlands, lux, SAS then check out Richmond ford west.

Honestly, it's not that great of a deal (sorry to burst your bubble). $5K rebate is from Ford. $5K is from the dealer but $3.5K is already from the lower 23 price (I know because I had an early 2023 order that arrived in mid/late 23 that I rejected and price protection was about $3-4K). Dealer is maybe discounting $1.5K. I've seen $13-15K discounts on Badlands earlier this year. The fact that it is a Lux hardtop makes it rarer as those sold out first and soft tops hung around for months after.

Not surprising to me on the deeper discounts for the 2023's that are still on the lots. They're coming up to being two years old soon. The discounts are no loss to the dealership however, as they can discount them via depreciation for their own taxes. The discounts will get even more customer friendly as we go into the 4th quarter of the year, and could potentially start to see some enhanced incentives for the 2024's too.

Me personally, I think the fact that 2023's are still available and even Ford's website is pushing them too, is an indication that our 6g version is likely heading to a bit of a refresh pretty soon, and could be some notable changes to make them a little more user-friendly...aka...Explorer-ize them a bit. Good news for those of us with the 6g in my opinion. The moment they start putting a more fixed hardtop on these, the more appealing the 6g will become. I see no real purpose for a fixed hard top Bronco in my opinion, even if they copy Jeep on the sliding soft top configuration. Additionally, the further they go from the retro throw-back to the originals, again the more appealing the 6g will become. Perhaps the next version will be a throw back to the 80's version instead?

A deep discount is $15K off 2023s

I'm already seeing 24 Badlands discounted $8.5K+ which means you are getting a Lux Badlands with lane centering and new steering rack for $61K.

 

[adam1991]

Me personally, I think the fact that 2023's are still available and even Ford's website is pushing them too, is an indication that our 6g version is likely heading to a bit of a refresh pretty soon, and could be some notable changes to make them a little more user-friendly...aka...Explorer-ize them a bit. Good news for those of us with the 6g in my opinion. The moment they start putting a more fixed hardtop on these, the more appealing the 6g will become. I see no real purpose for a fixed hard top Bronco in my opinion, even if they copy Jeep on the sliding soft top configuration. Additionally, the further they go from the retro throw-back to the originals, again the more appealing the 6g will become.

Honestly, I think all they need to do is have a single version that's more civilized for people like my wife who love the look and the idea but who won't ever go off road.

No Sasquatch. Keep it lower. Leather interior, lux package, painted hard top with headliner, and most importantly Advanced 4x4 (that works properly, unlike mine which is in the shop to make it work properly).

In other words, my wife's '23 OBX with a painted hard top. Offer or include a mall crawler package of interior lights, storage places, retractable cargo cover, etc.

That's all the Explorer-izing it needs.

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