- First Name
- Alex
- Joined
- Oct 23, 2020
- Threads
- 30
- Messages
- 2,936
- Reaction score
- 5,647
- Location
- Cleveland OH
- Vehicle(s)
- 2022 Badlands
- Your Bronco Model
- Badlands
Is there any point in worrying about this now?There are several unresolved questions that I have regarding converting a 2021 order to a 2022 order once ordering resumes on 13 Oct.
1.. What does Ford/The Dealership consider a “similarly equipped build” as it relates to Ford guaranteed price protection for those that ordered by the cutoff in 2021?
Ford has consistently refrained from involving themselves in dealership/buyer pricing conflicts, even when dealerships have priced early reservation holders out of their ordered Bronco by requiring exorbitant ADMs and nullifying prior agreed to pricing. This gives the dealership all the leverage in the price negotiations and incentivizes the dealership to force the reservation holder out….as long as they don’t lose over 20% of original named orders. Ford has effectively told dealerships to let their conscience be their guide when it comes time to honor pricing agreements with reservation holders, and Ford will turn a blind eye to the unethical practice.
2. What happens when dealers don’t honor 2021 pricing for early 2020 reservation holders when they are forced to resubmit a new order for a 2022 model?
3. Will the reservation holder be allowed to place their order with a different dealership if the dealership holding their reservation/allocation decides to ignore Ford, and price the customers Bronco at 2022 prices or tack on an ADM?
There appears to be a lot of opportunity for unscrupulous dealership shenanigans with this flawed from day one process.
I’ve done everything Ford has asked since I reserved on July 13, 2020 at 6:10 MT, and obtained a #1 of 56 dealership allocations. I’ve stayed pumped, so to speak, and I haven’t even sniffed a VIN. The only thing I didn’t do for Ford was abandon my 2dr preference and change my order to a 4dr soft top.
If Ford allows its customers to be steamrolled by dealerships when reordering a 2022 model, that will be a bridge too far for this loyal Ford customer. I will sell the 4dr BB Bronco I picked up when the order was abandoned, as well as my 2021 Ranger, and I will never buy another Ford product. I will immediately purchase a loaded Willy’s Jeep Extreme Recon…..not because I want one, but out of spite.
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