That's my point though. Unless you want all of the packaged Bronco options, they aren't comparable. I don't think most people really want all of the things included in the Mid/High/Lux packages, but they are bundled that way to increase the MSRP.
Then, when you look at the "similarly...
I know this is going to be a pointed comment, but Ford painted themselves into a corner. They literally took on the Jeep Wrangler, besting every spec that would put them in a better position for marketing purposes; however, they failed to give themselves any room to compete.
Ford took on the...
Jeep already added a full-time 4x4 system to the Rubicon, retaining the 4:1 ratio. That was something I wanted as far back as 1998, wished they offered the Selec-trac in the Wrangler (they didn't have a Rock-Trac in 1998). They essentially did that with the Rubicon. You have the choice of...
@GrayGhostDog Problem I found is I can't spec them similarly. I want the tow package and premium sound. That cost me $41,050 with the Jeep and $48,194 for the Bronco (actually I didn't spec the Bronco with premium sound because it was actually even more); over $7,000 more for the Badlands I...
@Broncotrax The diesel is only $4,500. That's about as cheap as I've seen one offered for a body-on-frame. In the Chev Colorado, as an example, it's almost $6,000 over the 3.6L gas they offer. Ford doesn't offer a diesel in similar vehicles, so it's not comparable. Obviously they offer a...
Friend bought a diesel Gladiator Rubicon. It's one of the reasons I cancelled my Bronco order and ordered a JL Rubicon. They are really nice, and I think a much better rig, but different, than the Bronco.
BS, Ford tried to price their vehicles within $500 of the comparable Jeep. A $60k Jeep is not comparable to a 2.7L Badlands.
A Rubicon is less than $40k. I added premium sound (Alpine stereo), tow package, heavy duty alternator/aux switches, proximity keyless entry for $41k. If you let your...
That's the way I thought too, but it wasn't to be. It's being handled the way it's being handled, not the way "we" think it should be handled. Ford sells more vehicles if they have more people seeing them. If I have a day one reservation, but they need more people in San Diego to see them on...
Right now I'm thinking about what I had for lunch yesterday. Reminded me of an asada burrito I used to get at Lolita's Taco Shop in Chula Vista, CA. It sure brought back memories. Thanks for asking.
What are your thoughts?
Better is subjective, but... On road ride of the Bronco is likely to be better. It'll probably ride better on washboard gravel/dirt roads. However, slow-speed, off road capability of the Wrangler is likely to be better. Beauty is in the eye of the beholder. I think the Wrangler is much...