Thanks for this. I think it is also important to point out that chips aren't really interchangeable like standard nuts and bolts. Some are very feature specific; some are custom. Some utilize special technologies and fabrication processes for different purposes -- speed vs. power handling...
This is not correct. Some of the higher end features have unique chips; some are feature specific. Chips aren't like nuts and bolts... there is a lot of uniqueness between them -- they are not that interchangeable.
Like all manufacturers, including JLR, Ford is trying to maximize profit which...
Trust me... we do not want Assembly Plants and Dealers changing chips... I'd rather have my Bronco wait it out on Dirt Mountain for a year. Delete that photo before someone gets a really bad idea.
Chips are electrostatically sensitive and must be soldered with special processes and tested with special tools before they can be packaged up and shipped to Body & Assembly plants like MAP. "Retrofits" happen at B&A and Dealers at the end-item component level, never the chip level.
It's a very complex issue. Note the reference to analog semiconductors. These "less smart" semiconductors that use older technologies are in many of the sensors and actuators on today's cars/trucks. They might be "less smart", but they are just as vital...
It's tough to properly capture the metallic finish in these photos... I actually panicked when the dealer sent me a picture of my truck when he received it. But I am very happy with the color. My kid talked me into it. I was thinking AMB.
Ford has recently hired an Apple executive to manage their embedded hardware and software business. They've been vertically integrating this part of their business. Started with Sync and have been migrating approach to other subsystems. The new guy reports directly to Farley which is good...
Yes. I'm sure they are all thinking this right now. But they would need to establish direct contractual relationship with semi supplier and direct supply where they want it. In the meantime, I am sure they are exerting maximum pressure.
As a former Tier One leader during the last crisis, I...
Ford and other manufacturers are clearly trying to optimize and steer chips toward the profit making models like Bronco. It's in their own interest. But it's tricky. OEMs don't buy chips. They buy parts that have chips in them. They do not know precisely which chips are in each of parts...
I've spent my entire career in automotive electronics going back to the days when the Big 3 owned their own semiconductor fab plants in the 80s. At that time, it was believed that Gallium Arsenide was the only way to meet under hood temperature requirements. Silicon wasn't good enough. Had...
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I've looked too... kind of surprising that there is nothing slick for this. I've used a lot of Blue Sea stuff, but on boats. I used that part on a downrigger setup I put together. No issues, but you'll need some kind of enclosure for under the hood. You would think there would be a...
I have Carbonite Gray with MIC. Color match is great. Hope these help. Tried a few in different lighting for you. AMB was my second choice. No regrets.