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Bronco21Maybe

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The flares are chiseled Carrano marble, from Italy. Hand quarried and polished by a team of Franciscan monks.
 

Kevin Scarbel

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The new Bronco trim that nobody asked for. What a great idea (sarcasm, on my part).

Hey, why don't we instead offer 2-door models across the board including the Heritage, restore the drivetrain options across the board, offer the Everglades trim once more with a 2.7L option, restore the Wildtrak trim and replace ehe new gloss black hardtop with the correct gray MIC, and add a Tremec manual transmission option for the 2.7L ?
[/QUOTE]

How many customers this week nationwide will walk into a Ford dealership and buy/order a Bronco with the Free Wheeling appearance package?
Answer - Zero

How many customers this week nationwide will walk into a Ford dealership and buy/order a Bill Stroppe trim Bronco?
Answer - One

As I travel across the country, I see more 2-door Broncos than I do 2-door Wranglers. Now let's say Ford gets serious and offers a 2-door Everglades with the snorkle, Warn winch, the 2.7L paired with a Tremec 6-speed, a deep low-range transfer case and optional HOSS 3.0. Hmm

The Bronco brand will never be a Range Rover for the shopping mall adventure.
 
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5GENIDN

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The flares are chiseled Carrano marble, from Italy. Hand quarried and polished by a team of Franciscan monks.
fine print does say "simulated"... just saying.... although I am sure no one will notice the difference,
 

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HalfmuleFarmer

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As I travel across the country, I see more 2-door Broncos than I do 2-door Wranglers. Now let's say Ford gets serious and offers a 2-door Everglades with the snorkle, Warn winch, the 2.7L paired with a Tremec 6-speed, a deep low-range transfer case and optional HOSS 3.0. Hmm The Bronco brand will never be a RangeRover for the shopping mall adventure.
I understand that you’re partial to the Everglades and snorkels, but (as a 2DR and Hoss 3.0 owner) one might admit our tastes don’t represent either the broader public or the premium niche Ford’s going after here. Less than 20% of buyers want a 2DR, even less want the manual. Ford knows there’s a robust aftermarket for the true enthusiast, like people who know what a Tremec transmission is.

I’d contend the vast majority of Broncos are mall-crawlers and never see dirt. They are burly station wagons for families who think they might need 4WD in bad weather. There’s a lot of money in Wyoming and Montana and Utah and Washington. And a lot of people there and elsewhere who like to pretend they’re cowboys or outdoorsy. This edition is for those folks.
 

MNBigfoot

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I can just see it now, thousands of the G-wagon crowd holding out till Ford introduced oiled canvas seats to the Bronco, where do I sign up for the pre-order? It's going to be a long line.
 

5GENIDN

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I can just see it now, thousands of the G-wagon crowd holding out till Ford introduced oiled canvas seats to the Bronco, where do I sign up for the pre-order? It's going to be a long line.
Your sarcasm is rather deafening....

No there is no one in the Gwagon crowd holding out on a Ford... I think we can all agree they are not even turning their heads toward one.

I think the theory (and Ford's aspiration) is that they can get some to turn their heads if they offer just the right aesthetic and exclusivity... Lets be honest, exclusivity has a lot to do with turning the heads in this crowd. Ford is not going to make a lot of money off his crowd, yes mark ups will be phenomenal, but sales numbers will not be impressive... instead, if an exclusive version of the Bronco is embraced by a few in this crowd that will drive sales to the want to be sycophants... And yes there are a lot of those... (unfortunately).
 

HalfmuleFarmer

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Your sarcasm is rather deafening....

No there is no one in the Gwagon crowd holding out on a Ford... I think we can all agree they are not even turning their heads toward one.

I think the theory (and Ford's aspiration) is that they can get some to turn their heads if they offer just the right aesthetic and exclusivity... Lets be honest, exclusivity has a lot to do with turning the heads in this crowd. Ford is not going to make a lot of money off his crowd, yes mark ups will be phenomenal, but sales numbers will not be impressive... instead, if an exclusive version of the Bronco is embraced by a few in this crowd that will drive sales to the want to be sycophants... And yes there are a lot of those... (unfortunately).
Yeah, that’s it. They want it out there as bait, teasing people who would never buy a Jeep into considering the Bronco differently. It certainly won’t be about moving big numbers. Can we guess a price? I’m thinking $80K.
 

Bronco21Maybe

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It's fun to make fun of this, but the King Ranch interiors were really nice. I would never have bought one, but there's lots of people who have lots more money than I do, and I don't think badly of them for spending their money on nice vehicles.
 

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crzyhawk

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I understand that you’re partial to the Everglades and snorkels, but (as a 2DR and Hoss 3.0 owner) one might admit our tastes don’t represent either the broader public or the premium niche Ford’s going after here. Less than 20% of buyers want a 2DR, even less want the manual. Ford knows there’s a robust aftermarket for the true enthusiast, like people who know what a Tremec transmission is.

I’d contend the vast majority of Broncos are mall-crawlers and never see dirt. They are burly station wagons for families who think they might need 4WD in bad weather. There’s a lot of money in Wyoming and Montana and Utah and Washington. And a lot of people there and elsewhere who like to pretend they’re cowboys or outdoorsy. This edition is for those folks.
You're spot on here. Most of these never see dirt at all. I'll even include myself there, because a lot of people don't count the forest service roads I enjoy wandering down as real offroading. Fair nuff, Princess likes her pavement, what can I say? I bought it because I like 2 doors and manuals, and I don't know how much longer buying one is even in the cards. I very much love the TR3650 in my Mustang, which also doesn't come in Mustangs anymore.

Most folks are out there buying Badsquatches and Rubicons for status more than anything. I've got a buddy who's owned multiple Jeeps (mostly Rubicons and Mojaves), and admits he never put any of them into 4wd. Nobody wants to be a peasant in a Sport or Big Bend. A prime example I think is that thread that was going around here last week, about Sasquatching a Badlands, yes or no. The Badsquatch guys say for sure, get the sasquatch package. Then you ask them what they are getting that the Badlands doesn't get, and it's crickets. Do they know, or just not answering? I think they probably didn't know when they bought, and didn't care because they were buying top of the line, regardless.

So, for the image conscious, an even higher special edition over the Badlands that looks more...sophisticated...than a Raptor (sorry, Raptors look like a civic with a huge wing and body kit to me) just makes sense. The new RTR for the youth who want to look like they're KOH racers, filson for older money who's better and richer than you, and want you and everyone else to know it.

And everglades should be a package, not a trim level. Good on Ford for trimming that fat.
 

Neptune44

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I understand that you’re partial to the Everglades and snorkels, but (as a 2DR and Hoss 3.0 owner) one might admit our tastes don’t represent either the broader public or the premium niche Ford’s going after here. Less than 20% of buyers want a 2DR, even less want the manual. Ford knows there’s a robust aftermarket for the true enthusiast, like people who know what a Tremec transmission is.

I’d contend the vast majority of Broncos are mall-crawlers and never see dirt. They are burly station wagons for families who think they might need 4WD in bad weather. There’s a lot of money in Wyoming and Montana and Utah and Washington. And a lot of people there and elsewhere who like to pretend they’re cowboys or outdoorsy. This edition is for those folks.
I agree there are people that will line up to drop 80K+ that weekend at the "summer house" on Inlands of the East Coast like MV, ACK that will just use it as there " Beach Vehicle" and can't forget the once's that will use it at cabin up " north"
 
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Bronco21Maybe

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I will never use mine for off roading for the sake of off roading. Beach, yes. Hunting leases with occasionally washed out roads, yes. There's nothing wrong with just owning a cool car because it's cool. I also would buy a 68' Corvette if I had the funds, but it wouldn't be to race it at the track.
 

HalfmuleFarmer

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I will never use mine for off roading for the sake of off roading. Beach, yes. Hunting leases with occasionally washed out roads, yes. There's nothing wrong with just owning a cool car because it's cool.
It’s funny, everyone’s different. I only started looking at the Bronco a few years ago because I knew that I was moving to the mountains and would HAVE to be driving off-road for a fair percentage of the time, in not great weather. I didn’t want or need a pickup, I’ve had one before. So personally, I shopped for functionality and quality, and I ended up looking pretty hard at Toyota, Ineos, and Bronco. I had also owned a Land Rover before, and I’ve rented a bunch of Jeeps, so those were both hard no’s. All these vehicles have their ’cool’ components, and their compromises. For me, Bronco was simply the best bang for my buck, and the combo of features that seemed to best meet my needs. Is it cool? It is — I like it a lot. Makes me smile every time I get in. But if I was down in the city running errands, there’s no way I’d have a 5000 lb vehicle with knobby tires that gets 18mpg. I’ve always bought vehicles for practicality, which probably makes me weird.
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