📊 2022 Bronco Allocations Formula Per Dealer

[g.alton68]

They're really doing this again? This is crap. Build the in order like you promised!!!!

No kidding. I reserved mine in July of 2020 and still nothing. Almost giving up on this.

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[1975U15]

No kidding. I reserved mine in July of 2020 and still nothing. Almost giving up on this.

Beginning to wonder if it’s all a scam to reward latecomers who aren’t lifelong Ford folks.

 

[Akinmx]

Big dealers got their panties in a bunch when dealers like Granger and Stephen’s outsmarted them and received a good chunk of 2021 allocations. Here in CO, local dealers lost out on at least 170+ sales ($7million + in sales) of those who went out of state.

That was their choice. My local dealer said his best offer was MSRP and a $750 doc fee. I said no thanks and that other dealers were offering invoice pricing. He laughed and said you should go with them then. So I did.

 

[sjp]

Beginning to wonder if it’s all a scam to reward latecomers who aren’t lifelong Ford folks.

It is starting to feel like a scam.

Especially for people who reserved a 2-door within 24 hours of the reservation system opening thinking they'd actually get a 2021 Bronco.

And people who chose a Rapid Red or Antimatter Blue Bronco thinking they'd actually get one.

Then there are the people who made a nonrefundable down payment to their dealership thinking they'd have the Bronco within a year at the latest. How many of those people are going to hang in there, and how many will tell Ford and their dealership to f off and lose the downpayment?

And let's not forget all the people who paid upfront for the off-roadeo thinking they'd get their $200 reimbursement after purchase within a year of the event, at the latest. How many of those people will follow through with a purchase if they have to wait another year, and how many will forfeit the 200 bucks?

What a bunch of crap.

 

[PatientlyWaiting]

Everyone who got an email saying that they got pushed to 2022 should be built first regardless of allocation. Clear the backlog first and then move on to the original 2022 plan.

 

[EquusBronsis]

Local LR dealer has a new Defender in. Will checkout in next couple of days. Nuff said.

 

[GoTigersGoBronco]

F-Series rules everything at Ford, including Bronco allocation.

 

[airishfan]

I have a 8/17/20 reservation so does this mean people who place a order lets say Feb or 2021 still might get there bronco before me I am not waiting tell 2023 for one I move on to something else

 

[portland_lol]

I test drove another Bronco at a dealership that does not have my reservation. I was fortuNate to speak with a rep who
has a Bronco BB two door ordered. As we talked , the subject of allotment arose. I couldn’t believe what she told me concerning allotments. I Then asked her, “ if I walked into this dealership today and wanted to order a Mach 1 Mustang could I?” Her answer was “ no , because we have not been allotted any”. Now what sense does that make? How can Ford not allow a customer to order a car from a dealership because they decided they will not receive an allotment. What if I live in a region where the local dealer is a small operation. Do I have. To drive hundreds of miles to order a Ford product? Who in the hell is running this company?

sounds like rolex. which is pretty much been corrupted by their authorized dealers. the only reason the dealers do this is because corporate leave them little option and the profits are too great not to screw over john q.

 

[airishfan]

I think Ford trying to push people to just give up on there orders and pay the 5k to 15k over MSRP that dealers want because I see lot of dealer ads saying they have Broncos ,one in so ca as a ad for about 5 Broncos and one is a FE were is the dealers getting all these Broncos yet people who placed orders might not get there's tell 2023.

 

[stonerdoom]

Can @Zach@Granger weigh in here? Curious as to your take and how this may play out going into 2022 given this strategy was informed at least in part based on what your shop did. And that is not a shot at Granger. They played by the rules to their advantage and then the bullies changed the rules. I am at Granger and will remain so 'til the end. But I think Ford is doing all rez holders dirty, in my opinion. I want my Bronco, but I need a vehicle.

 

[Glen]

How about a little FIFO, Ford, to show at least a semblance of seniority/ merit, here. There should not be any scenario out there at this point where someone that has been waiting for( some for more than a year) should have a much later reservation holder who ordered the same build with the “right” dealership get their Bronco first as is likely to be case here- FIFO/ right of first refusal or whatever, but not this, again.

Seems big dealerships get LIFO. Not FIFO. Doesnt seem fair.

 

[Analog Kid]

Local LR dealer has a new Defender in. Will checkout in next couple of days. Nuff said.

Ditto. Every day it is getting easier and easier for me to lose excitement about the Bronco. Increasingly feels like a collosal waste of time and energy, which I don't appreciate Ford squandering. Test driven several "abandoned" orders at the local dealership (which were coincidentally all marked up $10K) and blown away by none. Looks killer, drives OK, wife loves it, kids hated it, I'm over it. All our wheelin' needs met with '06 Power Wagon, and the new Nissan Z w/manual looking pretty sweet, too...

 

[Scohin]

Honestly don't think I'll "hang in there" if this math translates into another year of waiting.
If I'm told sorry 2023, yeah I'll probably just cry and go buy some hot hatch or Mustang... Who needs to drive in the winter anyways

 

[Zach@Granger]

Can @Zach@Granger weigh in here? Curious as to your take and how this may play out going into 2022 given this strategy was informed at least in part based on what your shop did. And that is not a shot at Granger. They played by the rules to their advantage and then the bullies changed the rules. I am at Granger and will remain so 'til the end. But I think Ford is doing all rez holders dirty, in my opinion. I want my Bronco, but I need a vehicle.

Well, if this formula turns out to be true, it certainly isn't in the best interest of reservation holders. If getting reservation holders their Broncos in a timely manner was Ford's primary objective the formula would have 2 factors in it.
1 - how many reservations remain at a dealership
2 - name match percentage of the dealership from Bronco reservation holder to Broncos delivered (i.e. did you deliver the Bronco to the person who held the reservation).

As it stands, 75% of the allocation formula has little to nothing to do with Broncos.

I'll post up later today in more depth how I see this playing out for our reservation holders specifically, but again if this turns out to be accurate, it's not a positive thing by any means.

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