- Joined
- Jul 14, 2020
- Threads
- 10
- Messages
- 717
- Reaction score
- 1,829
- Location
- Alexandria, VA
- Vehicle(s)
- 2021 Bronco
- Your Bronco Model
- Badlands
That's true they get a volume bonus (which is why it's always best to buy a vehicle at the end of a fiscal quarter when they're generally pushing to hit their numbers). I'd also point out that invoice pricing isn't what the dealership pays for the vehicle, there is a profit built into "invoice pricing" called holdback (it's listed as "hb" on the bottom left of a ford invoice price sheet) and it's basically 2%. For example, the holdback on a bronco sport badlands is $729, whereas the holdback on a F150 supercrew platinum is $1,430. So at the end of the quarter if they're trying to to make their volume bonus numbers then they have no problem selling below invoice to get that sales bonus and then any profits made by the F&I office is just icing on the cake (e.g. extended warranties, special coatings, etc. all the garbage they sell you in the F&I office that they mark up over normal retail cost).I am not arguing with you, I am just stating facts from my own experience. Maybe these dealers banked on me not refinancing? The last dealer who did this sold me a Ranger for under invoice. I asked how they did this ( summer 2019 ) when Ranger inventory was almost non existent and dealers were holding steadfast on MSRP. He replied that they get a volume bonus from Ford every 1/4 and it was nearing the end of Q2. This was a LARGE volume dealer in the Richmond, VA region. So (apparently) there's way's around it from the dealer perspective??
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