Here starts the dealer games

[DadLife]

I don’t know why it’s hard for you to understand dealerships are their own entity. When Ford sent everybody the email, they were saying that they would not increase the manufactured suggested retail price on a vehicle. Typically every year on vehicles the prices are increased. They charge more for certain options and so forth. That’s what they were saying when they won’t raise MSRP. Now a dealership is free to charge what they want on the vehicles they sell there is no such thing as UPP(universal pricing policy) in vehicle sales. In other words if your bronco has ADM it’s your dealers fault. Now Ford could come out and say if excessive ADM is charged it could affect your allocations. Ask yourself this would you want to screw with someone making you millions of dollars?

I fully understand the separate entity aspect. I’m not naive to this. It still doesn’t change the fact that this is absolutely greedy! This is no different than the kid who had an article written about him as he made $1m in revenue for 2020 because he was buying video game consoles, etc and marking them up 100% and reselling them. It’s price gouging and wrong. My point was ford didn’t even need to include that in the email. The way it was worded made it sound as though it was helping reservation holders. “Like you, we are frustrated, so here is what we are going to do…..!” When in reality, this doesn’t help reservation holders in the slightest. Even if they didn’t include that, then marked up msrp another $5k, the dealers would still mark it up, say, another $15k and it’s no diff than a $20k markup today. It had no affect on reservation holders. It’s shitty business by the dealers.

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[North7]

Came across this post on a 6th Gen FB page. Hope everyone got a signed purchase agreement when they ordered their bronco.

@Raptor22 Conner, as one of the Dallas area Ford Regional Reps, is this acceptable behavior by your Ford Franchisee, Grand Prairie Ford? It sure seems like a violation of their Ford Franchise agreement.

 

[CT203]

Believe it or not some people really do get pisst when someone is f ing them over and then they really do something about it. Life can get real.

I get that, but the tough guy "doing something about it" is not the way.

 

[Raptor22]

@Raptor22 Conner, as one of the Dallas area Ford Regional Reps, is this acceptable behavior by your Ford Franchisee, Grand Prairie Ford? It sure seems like a violation of their Ford Franchise agreement.

Hello sir, I hope you are doing well.

I won't take anything I read on the internet at face value. There's two sides to every story and the truth is somewhere in the middle.

We're aware and on top of it.

 

[North7]

Hello sir, I hope you are doing well.

I won't take anything I read on the internet at face value. There's two sides to every story and the truth is somewhere in the middle.

We're aware and on top of it.

Thank you for the quick reply, the Bronco community appreciates it.

 

[j_marinelli]

Hello sir, I hope you are doing well.

I won't take anything I read on the internet at face value. There's two sides to every story and the truth is somewhere in the middle.

We're aware and on top of it.

Howdy Conner!

Not sure you are the right one to ask but thought I would throw it out there for you.

If other customers start seeing this situation occur (having a previously agreed price that is changed once delivery is to happen), is there a proper plan of action or procedure that a customer could take with Ford to help remedy the situation.

Like many others on here, I feel that we will see this more frequently across the country as more customers take ownership.

 

[Lakelife36]

Um…..anyone else notice the OP says they ordered the Bronco “online”? That’s not how it works……not at least here in the States……you reserve “online” and then have to place the order in person at a dealer of your choice…..at the time of ordering you and the dealer will select all options and the price will be calculated……then a order sheet will be filled out with said price along with dealer prep and any local tax and title costs…..then it will be added up and the finial price agreed on…..both dealer and orderer will sign said order sheet locking in the price. So I’m calling BS on this whole thread…..

Yeah that's not how it worked for everyone, I can guarantee you that.

 

[iamchewby]

Hello sir, I hope you are doing well.

I won't take anything I read on the internet at face value. There's two sides to every story and the truth is somewhere in the middle.

We're aware and on top of it.

There you have it folks. We can all relax and let this play out now

 

[Broncofly]

Somebody take this guy’s order and lets see if he still bitches about eCoNimICs

Dude.....to borrow a line from a movie.......its not personal, its business.

I'm sorry you feel the way you do. I hope you and others get your Bronco's and for the price you want it for. I'm sure when supply catches up with demand prices will stabilize and I wouldn't even be surprised if two years from now there's a thread called......"Why did I loose 35-40% of my Bronco value even tho its in demand?" or "This dealership is selling Bronco's for $2500 off retail, whats up with that?!"

 

[Monster1926]

@Raptor22 Conner, as one of the Dallas area Ford Regional Reps, is this acceptable behavior by your Ford Franchisee, Grand Prairie Ford? It sure seems like a violation of their Ford Franchise agreement.

He screwed up admitting he’s a zone rep hahah.

 

[DanDan]

Dealers don't have their allocation numbers for 22/23. You have no clue what you're talking about.

Of course they don't but the sheer amount of members of this forum , will fill anyone's quota for years to come. Listen, I don't give a rats ass, when and if you get your ordered Bronco. I was just stating my opinion. Some ppl are fine waiting some don't. My point was, by using an overly popular dealer will delay your order regardless if you want to take ownership in 22 or 23 or 2028. Use your brain not your heart.Its just business

 

[ZackDanger]

Of course they don't but the sheer amount of members of this forum , will fill anyone's quota for years to come. Listen, I don't give a rats ass, when and if you get your ordered Bronco. I was just stating my opinion. Some ppl are fine waiting some don't. My point was, by using an overly popular dealer will delay your order regardless if you want to take ownership in 22 or 23 or 2028. Use your brain not your heart.Its just business

Not only has the allocation formula never supported this assertion, actual data now available that deliveries are happening, prove that this assertion is incorrect.

As much as your heart *wants* a big order dealer to be a worse choice than a small order dealer, it doesn't jive with the facts.

All commodity issues aside, the first 30% of timestamps will receive their bronco in MY21, irrespective of what dealer they are with.

A dealer with 10 orders will receive roughly 3 Broncos.... a dealer with 100 orders will receive roughly 30 orders...

Those are the facts.

 

[Lucky Nut]

I would think that a pretty fair amount of reservation holders will simply walk away from their Bronco for various reasons. Money tight, roof questions, couldn't wait on a new vehicle any longer, etc. Let the dealers mark those as they see fit. ADM should not be applied to reservation holders who have stuck thru this process for over a year and counting. Ford needs to step in here.

 

[Compta38]

Of course they don't but the sheer amount of members of this forum , will fill anyone's quota for years to come. Listen, I don't give a rats ass, when and if you get your ordered Bronco. I was just stating my opinion. Some ppl are fine waiting some don't. My point was, by using an overly popular dealer will delay your order regardless if you want to take ownership in 22 or 23 or 2028. Use your brain not your heart.Its just business

There were 190k orders...Ford has said 60k of those will be filled for 21MY. Let's say that's optimistic and Ford is only capable of doing 40k. That leaves Ford an ENTIRE model year to build 150k Broncos. Let's break down 150k÷12...12500 a month. What you're saying is one of if not the largest US based auto manufacturer is incapable of building roughly 500 Broncos a day when they're at full capacity. LOL.

 

[ZackDanger]

There were 190k orders...Ford has said 60k of those will be filled for 21MY. Let's say that's optimistic and Ford is only capable of doing 40k. That leaves Ford an ENTIRE model year to build 150k Broncos. Let's break down 150k÷12...12500 a month. What you're saying is one of if not the largest US based auto manufacturer is incapable of building roughly 500 Broncos a day when they're at full capacity. LOL.

Just to add to this, last I heard (and if memory serves me, someone should correct me if I'm wrong) peak Bronco output will be roughly 10,000 units a month.

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