Interior should be expected in off road vehicle

[BenB007]

Until Ford changed their mind, you couldn't get the 'padded ceiling' on the MIC top on some configurations. So, I'd say that truck interior is more lux than the new Bronco...
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Looking closer, I'd say it's way better. Nice matching metal dash, quality looking materials. More coherent color palette.

Hell yeah. I mean what’s wrong with the materials in this interior? Looks super Lux to me. Leather headliner too? Probably can’t even get that on Rolls.

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[Jdc]

Rolls & Bentley are not marketing their convertibles as off-road capable vehicles. When a car company markets a vehicle to have certain capabilities you can bet that there will be many buyers that will test those capabilities. Look at when the Raptor came out in 2010. People were out jumping them like crazy and bending the frames. On the very first official Raptor Run several trucks bent their frames. Ford stepped up and fixed them. What do you would happen if Ford markets the Bronco as an off-road machine and puts in a plush high interior? The first outing that Mr Baller Bronco buyer does with the top and doors off trashes the interior. After he posts online about what a POS the Bronco is and how stupid Ford was for making the interior that isn't capable to go off-road he will head to the dealer for a warranty claim. Maybe Ford will come out with a Lincoln version for the mall baller buyers.

I was going to say something similar. I'm sure most folks driving a rolls royce don't leave the top down in the rain unless it's an accident. Having an interior that can be easily destroyed while off-roading would be a pr issue for Ford. The folks that use the bronco for it's desired purpose will be vocal when issues arise. The last thing Ford wants to see is people saying how they wish they got a jeep because the bronco doesn't hold up

 

[MaverickMan]

Inferior interior

Hey thats the name of my goth power slop band!

 

[Silver-Bolt]

Early Bronco interior.

 

[Auto Paint]

You mean a something like this. Because this is all a truck interior needs to be, anyone that needs more out of a truck interior is better off just hiring someone to do whatever work they think they are going to do in their truck.

This is luxury. See the visors? The padded ceiling? The bright chrome bezels? The imprinted graphics on the seats? Overhead lighting? What more do you need?

Whatever your low expectation life desires, bro.

I buy > $80K vehicles annually and my expectations are a couple of rungs higher.

 

[AZshot]

Why would you take a medium priced, very capable mid sized 4WD and try to give it a luxury interior? It's a truck, basically. Evolved from a cross between a pre-runner and WWII jeep. It's not meant to be warm and cozy, impressively appointed, silent as a library. If you get one like I did, it's under $40K. I don't get people wanting to put $15,000 more so they can get better seat material and a bigger screen. Personally, I'd be fine without a screen. Just something to break. All this talk about cameras, heated seats, leather, better rubberized dashboards is about as useful as a football bat - for what this truck was made for. You want luxo? Go get a Lexus or Accord SUV.

 

[Beach_Bum]

Early Bronco interior.

I would love to see this interior on the Heritage Edition.

 

[Gamecock]

i went back to another Bronco dealer event (Apple Ford, Columbia MD) to take another look at the interior, as I hadn’t paid a whole lot of attention to the quality and materials the first time. The bottom line is that I liked it. It’s perfectly appropriate for this type of vehicle. If your expectations are of a luxury SUV level, you have to realize that you’re not buying on of those. You’re buying an open air off road vehicle, and this interior is great for that purpose. Not good....but great for what it is (Badlands interior). I really only thought one area in the entire interior seemed “cheap” looking of feeling. The interior door handles seem very cheap looking and out of place. That’s it. Dash was perfect, instrument panel is nice, center console is adequate, floors and seats are fantastic. It’s very good for this truck...

 

[Cousin Eddie]

I have to say it has been a little frustrating to me when I see posts on this forum of people concerned about the "comforts" of the Bronco. Since it was announced, I've been excited for a new non-Jeep vehicle coming to market. I've never been a big fan of Jeeps, don't know exactly why.

Conversations on if the 35s will have too much road noise or other grocery getter conveniences aren't what brought me to the Bronco. The looks got me interested, but the engineering for off-road and removable top is what got me excited.

I'm sure down the road there will be Bronco special editions like the "Eddie Bauer" versions. Who knows, maybe there will be a bunch of Bronco Dick's Sporting Goods going down the road one day!

Don't get me wrong, I understand why people want the creature comforts. And I'm not bashing people for wanting them. Hell, I went Lux package for the radio upgrade. I'd just like for the Bronco to stay as an off-road centric vehicle or at least an off road version to go along with the inevitable grocery getter version.

 

[MaverickMan]

I'm sure down the road there will be Bronco special editions like the "Eddie Bauer" versions. Who knows, maybe there will be a bunch of Bronco Dick's Sporting Goods going down the road one day!

You heard it here folks. This is the new name for people that bought or want to buy a Bronco for the coolness, but also complain that it isnt a Lexus in every way it shouldnt be.

Bronco Dick's

 

[MadMan4BamaNATL]

I’m starting to think Ford is in a BIG hurry to get the 21’s sold (not just ordered) because there is going to be fierce wave of competition coming directly on the Bronco’s heels. And they are working against so many obstacles (mainly supply chain bottlenecks). The good news for them is that they do have a huge backlog of orders. It wouldn’t surprise me if they are indeed cutting corners and keeping it simple just to get the damn things out the door. It’s also not gone unnoticed that there is almost no footage or talk whatsoever coming from anyone that’s driven one of these things anywhere outside of MOAB. Why is that?

With the current political climate, it seems quite possible that Ford could get caught behind the market if the market shifts towards hybrid and ev capable vehicles and that shift could happen fairly quickly. In July of 2020 they were probably competing with Jeep Wrangler. Now, they are competing with Jeep Wrangler 4xe and LR Defender (which already has a mild hybrid). In late 2021, they are going to be completing with a new wave of Jeep EV’s and hybrids, EV Hummers, Defender PHEV, Telsa’s cybertruck and a whole fleet of Toyota refreshes. If the costs of these vehicles get offset by rising gas prices and tax-incentives, the Bronco as it is today could take a dive in sales. So, if Ford can sell them as is, right now, they probably are hot to get it done as quickly and simply as possible. All the talk about cheap=rugged or utilitarian is just BS. Premium materials can be just as rugged and easy to clean if they are designed for that purpose.

Know I'm late in replying to this thread and your post, but your last sentence or so is very true. Premium can be rugged; think Filson or Orvis.

The EV Hummer is not a competitor to the Bronco, it costs double the highest Bronco Trim, that thing competes with the Merc G Wagon and Range Rover, maybe the Defender, but even a Defender in off road trim is over $70K.

The top off isn't an issue for leather in a convertible, they've figured out the treatment needed to protect the leather from full sun exposure.

Issue here is that a Ford Bronco is meant to be accessible to the common man; and it is. It's not luxury like many pickups which are no longer only driven by the common man who work with their hands. Most pickups end up in parking garages of skyscrapers downtown driven by some guy who works at the bank, which is why all the tech, leather everywhere, and lift gates that contort so these men don't hurt themselves when loading the end tables for the wife from Restoration Hardware.

The Broncos we're seeing are still pre-production trim, so there will be some differences, but expectations shouldn't be matching fit and finish of much more expensive off road trucks.

Pickup truck set ups aren't that complicated, as towing is much more of a target than off roading, even for that Power Wagon, Tremor, or whatever. the Raptor is a tad different, but it also doesn't tow as much as other F-150s either I assume with this being due to the softer more flexible suspension.

 

[dgorsett]

My fear when the re introduction was announced was we would get an updated Everest. Luckily. Ford hit it out of the park with the new, retro Bronco. I'm totally satisfied.

From some posts in this thread it seems many would prefer an Everest type vehicle. There is a real market opportunity for Ford to expand the 'Bronco Brand.' An Everest chassis based Luxury , but capaable body on frame SUV would sell. Maybe we'll see a Lincoln Bronco in a few years.

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